Feb. 25, 2015 — Salespeople have long believed that by imagining themselves as the customer, they can steer clear of their own personal preferences and make decisions that will appeal to consumers in general. ... full story
Feb. 18, 2015 — Small to mid-sized car consumers would be more likely to choose a hybrid or plug-in electric vehicle over a gasoline vehicle if they know the total cost of ownership instead of simply looking at ... full story
Feb. 16, 2015 — New research has found no evidence of a long term impact on students’ mental health as a result of the rise in tuition fees, introduced in 2011. The study did find students paying the higher fees ... full story
Jan. 22, 2015 — Young adults who accumulated higher amounts of debt incurred from student loans reported higher levels of depressive symptoms, even with adjustments for parental wealth, childhood socioeconomic ... full story
Jan. 22, 2015 — Product bundling is a common marketing strategy. According to a new stud, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged ... full story
Jan. 22, 2015 — Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study, it depends on ... full story
Jan. 22, 2015 — Black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras, a new study ... full story
Jan. 22, 2015 — Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just <em>feel</em> right? According to a new study, consumers are drawn to prices with ... full story
Jan. 22, 2015 — Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study shows that this type of retail therapy ... full story
Jan. 21, 2015 — Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study, humorous complaints get ... full story
Jan. 21, 2015 — It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study suggests that searches for specific features ... full story
Jan. 7, 2015 — A little label is causing a big stir among the U.S., Canada and Mexico, but research finds the majority of consumers don't even know it exists. In October 2014, the World Trade Organization ... full story
Jan. 6, 2015 — More choices may not be better when it comes to buying health insurance. A new study finds that found that consumers who used government subsidies to buy coverage in marketplaces where there was ... full story
Jan. 6, 2015 — Children could play an important role in solutions to reduce marine litter with some already helping to educate parents and peers about the scale of the issue, experts ... full story
Jan. 6, 2015 — Canadian men's eating habits are associated with the availability of healthy food sources in their residential neighborhood but women's are not, according to researchers. Why men and not ... full story
Jan. 5, 2015 — Retailers selling home appliances and electronics goods typically make 15-20 percent profit from these products but realize more than 200 percent profit from selling extended warranties for them. A ... full story
- How are student loans affecting the well-being of young adults?
- Not So Obvious: Consumers Don't Just Assume Bundled Products Are a Better Value
- Marketing a new product? Getting consumers to visualize using it could backfire
- Does black-and-white advertising help consumers make better decisions?
- When the price just feels right: Do rounded numbers appeal to our emotions?
- Trying to project an image of success? It could make you dwell on your failures
- Humorous complaining: Funny online reviews get lots of attention but do they get results?
- Buying cars: Do product features matter more than brands?
- More choice may lead to higher costs in ACA marketplaces, study finds
- Marine litter education boosts children's understanding, actions
- Men's diets are related to local offerings, unlike women's
- Ads communicate message in as little as tenth of a second, helped by color
- Smoothing the path to an independent life: Virtual reality based training systems boost cognitive functions
- Corporate responsibility eases customer reactions to bad service
- David and Goliath: When do underdog businesses benefit from neighborhood giants?
- Wait for it: How do wealth and culture guide international product rollouts?
- Catering to needs of in-store, online customers boosts marketing effectiveness, revenue
- Recommendations by other customers significantly influence Internet purchasing behavior
- Good cause + moderate discount = more sales
- The Trojan horse burger: Do companies that 'do good' sell unhealthy food?
- Many older adults still homebound after 2011 Great East Japan Earthquake
- The Costco effect: Do consumers buy less variety at bigger stores?
- Feeling guilty or ashamed? Think about your emotions before you shop
- Marketing an innovative new product? An exciting product launch could hurt sales
- Country of origin: Are negative stereotypes always bad for business?
- Brand loyalty: What happens when our favorite products are unavailable?
- Customer experience matters more when economy is strong, research shows
- States need to assume greater role in regulating dietary supplements for weight loss, muscle building, experts say
- Why are consumers willing to spend more money on ethical products?
- Do ads showing sexy women make male consumers less charitable?
- Study reveals drivers of Western consumers' readiness to eat insects
- Where you live may be putting you at risk for foodborne illness, researcher finds
- Educated consumers more likely to use potentially unreliable online healthcare information
- Student debt growing, number of university financial education programs still deficient
- Gifts that generate gratitude keep customers loyal
- Social inequalities in salt consumption remain despite drop in salt intake over last 10 years in Britain
- How do former churchgoers build a new moral identity?
- Are consumers more likely to purchase unintentionally green products?
- Getting things done: How does changing the way you think about deadlines help you reach your goals?
- An inconvenient truth: Does responsible consumption benefit corporations more than society?
- Organic vs. paid advertising? Inside the mind of an online browser
- Anticipating experience-based purchases more enjoyable than material ones
- Growing up poor affects adults' sense of control, impulsiveness when faced with economic uncertainty
- Kill switch in cell phones could save consumers more than $3.4 billion annually
- Diverse boards pay more dividends, take fewer risks, study finds
- Books, videos and other 'experiential products' provide same happiness boost as life experiences
- Farmers market vouchers may boost produce consumption in low-income families
- Retail pricing strategies: Do consumers prefer Deep Discounts or Everyday Low Prices?
- Why consumers choose high-effort products
- Overdoing it: Multiple perspectives confuse consumers
- You deserve it! Are consumers more likely to buy unique products when made to feel special?
- Nostalgia effect: Do consumers spend more when thinking about the past?
- Why some firms are 'named and shamed' by activists: Research looks at anti-sweatshop campaigns of the 1990s
- Technology marketers should take consumer life-cycle into account, new study shows
- Some consumers confuse 'local' with 'organic' food