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Costs Of Plug-in Cars Key To Broad Consumer Acceptance
A new survey shows
widespread consumer interest
in buying plug-in hybrid
electric vehicles. But the
cost of the cars is much
more influential than
... > full story
Americans Who Believe In Equality Are More Likely To Buy On Impulse
A new study finds that
Americans who believe in
equality are more-impulsive
shoppers. And it has
implications for how to
... > full story
No Need To Tighten Your Belt: Credit Crunch Will Worsen Obesity Epidemic
Levels of debt have been
associated with an increased
risk of being fat.
Researchers blame the trend
on the high price of healthy
... > full story
Parents Grossly Underestimate The Influence Their Children Wield Over In-Store Purchases
The influence children wield
over their parents’
purchase decisions at the
point of sale is grossly
underestimated by parents.
... > full story
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People Work Harder When Expecting a Future Challenging Task
November 19, 2009 — Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new ... > full story -
Talking to Ourselves: How Consumers Navigate Choices and Inner Conflict
November 17, 2009 — From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and ... > full story -
Comforted by Carpet: How Do Floors and Distance Affect Purchases?
November 17, 2009 — Consumers who stand on carpeted flooring feel comforted, but they judge products close to them to be less comforting, according to a new ... > full story -
Credit Crisis, Debt Load A Double Whammy For Investment
November 9, 2009 — Firms with heavy long-term debt that came due amid the nation's recent credit crisis slashed investment more than three times as much as companies whose paybacks ducked the meltdown, a new study ... > full story -
Fair Trade Labels No Solution For Poor Farmers
November 4, 2009 — Fair Trade labeling can work on a small scale, as a niche market. On the other hand, Fair Trade labels are not the right way to change the situation for the great majority of poor farmers. This is ... > full story -
Frequent Flower Buyers Seek Product Variety
November 4, 2009 — Florists and other retailers who sell flowers are helped by a recent study designed to evaluate the differences in floral consumption across consumer groups. "Showing care to others" was found to be ... > full story -
Growing Online Sales Could Lower Prices, But Also Trim Choices
November 2, 2009 — Shoppers could see lower prices but less variety to choose from as more manufacturers sell directly to consumers through the Internet, according to new ... > full story -
Even Low Alcohol Consumption Has A Negative Impact On Overall Health, Researchers Argue
October 23, 2009 — Low alcohol consumption is bad for your health in general, according to a new study. Researchers studied the relationship between alcohol consumption and health to test the current theory which ... > full story -
Older Workers Spend Less On Necessities And Health Care
October 20, 2009 — The number of workers age 65 and older is predicted to increase by more than 80 percent by 2016. In an ongoing study, researchers are examining the financial motivations of older working Americans. ... > full story -
Identifying ID Theft And Fraud
October 19, 2009 — If the wife of FBI boss Robert Mueller has warned him not to use internet banking because of the threat of online fraud, then what hope is there for the average Joe? The results of research suggests ... > full story
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