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RFID Chips: A Privacy And Security Pandora's Box?
A research article published
in the current issue of the
International Journal of
Intellectual Property
Management suggests that Big
Brother could be opening a
... > full story
Customers' Fixation On Minimum Payments Drives Up Credit Card Bills
Many credit card customers
become fixated on the level
of minimum payments given on
credit card bills. The mere
presence of a minimum paymen ... > full story
79 Million US Adults Have Medical Bill Problems Or Are Paying Off Medical Debt
The proportion of
working-age Americans who
have medical bill problems
or who are paying off
medical debt climbed from 34
... > full story
Average Shoppers Are Willing To Pay A Premium For Locally Produced Food
Research suggests the
average supermarket shopper
will pay a premium price for
locally produced foods,
providing some farmers an
... > full story
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I'm Sticking With My Brand: Loyal Customers Perceive Competitor Ads Differently
November 21, 2008 — What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects ... > full story -
Digital Piracy Management
November 17, 2008 — A new approach to preventing digital piracy of music and video content that sidesteps the need for the privacy compromise associated with DRM (digital rights management) is reported in the ... > full story -
Consumers Not Ready For Tailor-made Nutrition?
November 9, 2008 — In the near future it will be possible to customize the food we eat to individual needs, based on the genetic profile of the individual. Researchers suggest that the consumer market is not yet ready ... > full story -
The Great Crash Of 2008
October 22, 2008 — A new report projects economic problems for the UK after the great crash of 2008. The British economy will suffer next year as it experiences the worst setback among the G7 countries. This reflects ... > full story -
Retail Display Fixtures Can Affect Consumer Perceptions Of Products
October 17, 2008 — In virtually all stores, consumers view products on display fixtures that are presumed to be of little consequence. Yet, suppose that you were shopping for a set of trendy new coffee mugs and noticed ... > full story -
What Do You Know? Not As Much As You Think
October 15, 2008 — We've all met know-it-alls -- people who think they know more than they actually do. If they're talking about products, like wine or motorcycles, they might actually know as much as they think. But ... > full story -
Filling In The Blanks: Consumers Want Complete Information To Make Choices
October 15, 2008 — A new study in the Journal of Consumer Research examines the way consumers behave when information about a purchase is incomplete. The study suggests that there are ways for marketers to reduce the ... > full story -
Sixties Generation Is Heading For Conventional Old Age
October 11, 2008 — Britain's post-war baby boomers, associated throughout their lives with social change, are failing to break new ground in their approach to growing ... > full story -
Tracing The Premium Customers
October 9, 2008 — The most loyal customers are those who do their shopping both in stores and on the Internet. These customers also spend more ... > full story -
Bring On The Pak Choi: Consumers Interested In Trying More Asian Vegetables
October 6, 2008 — Asian vegetables, a diverse group of specialty vegetables grown and consumed throughout Asia, are becoming an integral part of the American diet. To gauge their familiarity with a range of Asian ... > full story
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