Featured Research

from universities, journals, and other organizations

Rate films with smoking 'R' -- cut teen smoking

Date:
January 18, 2014
Source:
Norris Cotton Cancer CenterDartmouth-Hitchcock Medical Center
Summary:
Research estimates the impact of an R rating for movie smoking, and emphasizes that an R rating for any film showing smoking could reduce smoking onset in U.S. adolescents by 18%.

The connection between smoking in films and its influence on adolescent behavior is well established by research and its impact was listed today in consumer materials accompanying the Surgeon General's Report: The Health Consequences of Smoking: 50 Years of Progress.

Related Articles


"We're just asking the movie industry to take smoking as seriously as they take profanity when applying the R rating," says James Sargent, MD, co-director cancer control, Norris Cotton Cancer Center.

Research from Norris Cotton Cancer Center estimates the impact of an R rating for movie smoking. James Sargent, MD, emphasizes that an R rating for any film showing smoking could substantially reduce smoking onset in U.S. adolescents -- in fact, according to Sargent's data, the effect would be similar if all parents took an active, authoritative stand with their teenage children against smoking, Sargent says.

Smoking and cancer

"Smoking is a killer. Its connection to cancer, heart attacks, and chronic lung disease is beyond doubt. Kids start to smoke before they're old enough to think about the risks; after starting they rapidly become addicted and then regret it. Hollywood plays a role by making smoking look really good," says Sargent. "By eliminating smoking in movies marketed to youth, an R rating for smoking would dramatically reduce exposure and lower adolescent smoking by as much as one-fifth.

"We're just asking the movie industry to take smoking as seriously as they take profanity when applying the R rating," adds Sargent, who is also professor of pediatrics at The Geisel School of Medicine at Dartmouth. "The benefit to society in terms of reduced healthcare costs and higher quality of life is almost incalculable."

Movie smoking prompts teens to smoke

The study, "Influence of Motion Picture Rating on Adolescent Response to Movie Smoking" (Pediatrics, Vol. 130, No. 2, August 2012), enrolled a total 6,522 U.S. adolescents in a longitudinal survey conducted at eight-month intervals. Movie smoking exposure (MSE) was estimated from 532 recent hit movies, categorized into three of the ratings brackets used by the Motion Picture Association of America to rate films by content -- G/PG, PG-13, and R. Median MSE from PG-13 movies was approximately three times higher than median MSE from R-rated films but their relation to smoking was essentially the same. The investigators were able to show that adolescent smoking would be reduced by 18 percent if smoking in PG-13 movies was largely eliminated, all else being equal. In comparison, making all parents "maximally authoritative" in their parenting with regard to smoking would reduce adolescent smoking by 16 percent, according to Sargent's findings.

The Surgeon General's Report: The Health Consequences of Smoking: 50 Years of Progress can be found online at: http://www.surgeongeneral.gov/library/reports/50-years-of-progress/full-report.pdf


Story Source:

The above story is based on materials provided by Norris Cotton Cancer CenterDartmouth-Hitchcock Medical Center. Note: Materials may be edited for content and length.


Cite This Page:

Norris Cotton Cancer CenterDartmouth-Hitchcock Medical Center. "Rate films with smoking 'R' -- cut teen smoking." ScienceDaily. ScienceDaily, 18 January 2014. <www.sciencedaily.com/releases/2014/01/140118122448.htm>.
Norris Cotton Cancer CenterDartmouth-Hitchcock Medical Center. (2014, January 18). Rate films with smoking 'R' -- cut teen smoking. ScienceDaily. Retrieved November 21, 2014 from www.sciencedaily.com/releases/2014/01/140118122448.htm
Norris Cotton Cancer CenterDartmouth-Hitchcock Medical Center. "Rate films with smoking 'R' -- cut teen smoking." ScienceDaily. www.sciencedaily.com/releases/2014/01/140118122448.htm (accessed November 21, 2014).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, November 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Could Your Genes Be The Reason You're Single?

Could Your Genes Be The Reason You're Single?

Newsy (Nov. 21, 2014) Researchers in Beijing discovered a gene called 5-HTA1, and carriers are reportedly 20 percent more likely to be single. Video provided by Newsy
Powered by NewsLook.com
Milestone Birthdays Can Bring Existential Crisis, Study Says

Milestone Birthdays Can Bring Existential Crisis, Study Says

Newsy (Nov. 21, 2014) Researchers find that as people approach new decades in their lives they make bigger life decisions. Video provided by Newsy
Powered by NewsLook.com
Your Complicated Job Might Keep Your Brain Young

Your Complicated Job Might Keep Your Brain Young

Newsy (Nov. 20, 2014) Researchers at the University of Edinburgh found the more complex your job is, the sharper your cognitive skills will likely be as you age. Video provided by Newsy
Powered by NewsLook.com
100-Year-Old Woman Sees Ocean for First Time

100-Year-Old Woman Sees Ocean for First Time

AP (Nov. 20, 2014) Ruby Holt spent most of her 100 years on a farm in rural Tennessee, picking cotton and raising four children. She saw the ocean for the first time thanks to her assisted living center and a group that grants wishes to the elderly. (Nov. 20) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins