Featured Research

from universities, journals, and other organizations

Did you hear the one about the doctor? Using Facebook to eavesdrop on the collective conversation of current societal issues

Date:
February 24, 2014
Source:
The Geisel School of Medicine at Dartmouth
Summary:
Researchers studied jokes made about doctors posted on Facebook in a new review that demonstrates the potential of using social networking sites for research on health and medicine. "Social networking sites, such as Facebook, have become immensely popular in recent years and present a unique opportunity for researchers to eavesdrop on the collective conversation of current societal issues," said the lead author. Results showed that jokes in which the doctor (or the healthcare system) was the butt of the joke tended to be more successful, although the association was not statistically significant. Interestingly, the joke in the study that received the greatest number of Facebook likes was a "doctor, lawyer, priest joke" in which the lawyer was the butt of the joke.

In a study that demonstrates the potential of using social networking sites for research on health and medicine, Dartmouth researchers studied jokes made about doctors posted on Facebook.

"Social networking sites, such as Facebook, have become immensely popular in recent years and present a unique opportunity for researchers to eavesdrop on the collective conversation of current societal issues," said Matthew Davis of The Dartmouth Institute of Health Policy & Clinical Practice.

In one of the first studies of social networking site conversations pertaining to health and medicine, Davis and colleagues examined the prevalence and success of doctor jokes posted on Facebook. The study is published in the February edition of the Journal of Medical Internet Research.

The researchers studied more than 33,000 Facebook users, who gave permission to have everything on their Facebook wall monitored, and identified 263 (0.79%) Facebook users who posted a joke that referenced doctors during a six-month observation period.

Davis and colleagues studied the characteristics of 156 unique doctor jokes that were associated with getting an "electronic laugh (e.g., a LOL, ROTFL) from the social network and the number of Facebook "likes" jokes received. Jokes in which the doctor (or the healthcare system) was the butt of the joke tended to be more successful, although the association was not statistically significant. Ironically, the joke in the study that received the greatest number of Facebook likes was a "doctor, lawyer, priest joke" in which the lawyer was the butt of the joke.

In recent years, the researchers said, there is a growing interest in social networking sites to employ health interventions and to identify certain health behaviors. To date, there have been few empirical studies in the biomedical literature that examined conversations on social networking sites in non-patient population groups. "While our study took a lighthearted look at the world of doctor-related humor, our work does demonstrate the potential of using social networking sites for research on health and medicine," Davis said.


Story Source:

The above story is based on materials provided by The Geisel School of Medicine at Dartmouth. Note: Materials may be edited for content and length.


Journal Reference:

  1. Matthew A Davis, Carol Sue Haney, William B Weeks, Brenda E Sirovich, Denise L Anthony. Did You Hear the One About the Doctor? An Examination of Doctor Jokes Posted on Facebook. Journal of Medical Internet Research, 2014; 16 (2): e41 DOI: 10.2196/jmir.2797

Cite This Page:

The Geisel School of Medicine at Dartmouth. "Did you hear the one about the doctor? Using Facebook to eavesdrop on the collective conversation of current societal issues." ScienceDaily. ScienceDaily, 24 February 2014. <www.sciencedaily.com/releases/2014/02/140224124214.htm>.
The Geisel School of Medicine at Dartmouth. (2014, February 24). Did you hear the one about the doctor? Using Facebook to eavesdrop on the collective conversation of current societal issues. ScienceDaily. Retrieved September 19, 2014 from www.sciencedaily.com/releases/2014/02/140224124214.htm
The Geisel School of Medicine at Dartmouth. "Did you hear the one about the doctor? Using Facebook to eavesdrop on the collective conversation of current societal issues." ScienceDaily. www.sciencedaily.com/releases/2014/02/140224124214.htm (accessed September 19, 2014).

Share This



More Science & Society News

Friday, September 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Cost of Ebola

The Cost of Ebola

Reuters - Business Video Online (Sep. 18, 2014) As Sierra Leone prepares for a three-day "lockdown" in its latest bid to stem the spread of Ebola, Ciara Lee looks at the financial implications of fighting the largest ever outbreak of the disease. Video provided by Reuters
Powered by NewsLook.com
U.S. Food Makers Surpass Calorie-Cutting Pledge

U.S. Food Makers Surpass Calorie-Cutting Pledge

Newsy (Sep. 18, 2014) Sixteen large food and beverage companies in the United States that committed to cut calories in their products far surpassed their target. Video provided by Newsy
Powered by NewsLook.com
Stocks Hit All-Time High as Fed Holds Steady

Stocks Hit All-Time High as Fed Holds Steady

AP (Sep. 17, 2014) The Federal Reserve signaled Wednesday that it plans to keep a key interest rate at a record low because a broad range of U.S. economic measures remain subpar. Stocks hit an all-time high on the news. (Sept. 17) Video provided by AP
Powered by NewsLook.com
Some Tobacco Farmers Thrive Amid Challenges

Some Tobacco Farmers Thrive Amid Challenges

AP (Sep. 16, 2014) The South's tobacco country is surviving, and even thriving in some cases, as demand overseas keeps growers in the fields of one of America's oldest cash crops. (Sept. 16) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins