Featured Research

from universities, journals, and other organizations

What millennials want

Date:
June 24, 2014
Source:
Institute of Food Technologists (IFT)
Summary:
Millennials, the generation after Generation X, born in the 1980s and 1990s, form their own demographic group, with their own unique tastes. Industry must keep up with Millennials high-speed, digital-age expectations, if they’re going to gain and keep them as customers.

Millennials, the generation after Generation X, born in the 1980s and 1990s, form their own demographic group, with their own unique tastes. According to a June 23rd panel at the 2014 Institute of Food Technologists (IFT) Annual Meeting & Food Expo® in New Orleans, industry must keep up with Millennials high-speed, digital-age expectations, if they're going to gain and keep them as customers.

Related Articles


"Millennials are food savvy and tech savvy," said Heidi Curry, Senior Manager Baker, Global Research and Development with Dunkin' Brands. "In addition, they're socially and environmentally conscience, making purchases that feel good to them and are good for the environment." According to Christian Hallowell, Executive Chef for Delta Airlines, "Ninety-five percent of Millennials make purchasing decisions based on whether a product comes from a socially responsible company, for example, products that are Certified Rain Forest Alliance approved."

"They also want good taste and they want something to differentiate their experience from their friends," said Dominique Vitry, Director of Supply Quality Assurance, Pizza Hut.

"To do that, they want fun flavors and want to take part in creating their own products," said Curry. And they're opinionated, posting their opinions of a product or a restaurant online with Twitter, Yelp and Facebook. This is how Millennials exercise their power and influence the market.

Hallowell also points out that transparency is huge for Millennials. They want to know where their products come from and how they are processed. Companies like Pizza Hut, Delta Airlines, and Dunkin' Brands are making a point of hiring Millennials to gain valuable insights as to their generation's likes and dislikes and to keep pace with the changing market.


Story Source:

The above story is based on materials provided by Institute of Food Technologists (IFT). Note: Materials may be edited for content and length.


Cite This Page:

Institute of Food Technologists (IFT). "What millennials want." ScienceDaily. ScienceDaily, 24 June 2014. <www.sciencedaily.com/releases/2014/06/140624105057.htm>.
Institute of Food Technologists (IFT). (2014, June 24). What millennials want. ScienceDaily. Retrieved February 28, 2015 from www.sciencedaily.com/releases/2014/06/140624105057.htm
Institute of Food Technologists (IFT). "What millennials want." ScienceDaily. www.sciencedaily.com/releases/2014/06/140624105057.htm (accessed February 28, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Saturday, February 28, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

The Best Foods to Battle Stress

The Best Foods to Battle Stress

Buzz60 (Feb. 26, 2015) — If you&apos;re dealing with anxiety, there are a few foods that can help. Krystin Goodwin (@krystingoodwin) has the best foods to tame stress. Video provided by Buzz60
Powered by NewsLook.com
Sleeping Too Much Or Too Little Might Increase Stroke Risk

Sleeping Too Much Or Too Little Might Increase Stroke Risk

Newsy (Feb. 26, 2015) — People who sleep more than eight hours per night are 45 percent more likely to have a stroke, according to a University of Cambridge study. Video provided by Newsy
Powered by NewsLook.com
Mayor Says District of Columbia to Go Ahead With Pot Legalization

Mayor Says District of Columbia to Go Ahead With Pot Legalization

Reuters - News Video Online (Feb. 25, 2015) — Washington&apos;s mayor says the District of Columbia will move forward with marijuana legalization, despite pushback from Congress. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com
Marijuana Nowhere Near As Deadly As Alcohol: Study

Marijuana Nowhere Near As Deadly As Alcohol: Study

Newsy (Feb. 25, 2015) — A new study says marijuana is about 114 times less deadly than alcohol. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins