Featured Research

from universities, journals, and other organizations

On A Diet? You'll Spend More On Impulse Purchases

Date:
March 8, 2007
Source:
University of Chicago Press Journals
Summary:
People who exercise self control in some way, such as dieting or trying not to look at or think about something, will tend to make more impulse purchases if given the opportunity, explains a study from the March issue of the Journal of Consumer Research.

People who exercise self control in some way, such as dieting or trying not to look at or think about something, will tend to make more impulse purchases if given the opportunity, explains a study from the March issue of the Journal of Consumer Research.

Related Articles


Kathleen D. Vohs and Ronald J. Faber (University of Minnesota) point out that opportunities for impulse purchasing have increased with the proliferation of ATMs, shopping on the Internet, and shop-at-home television programs. Instead of gauging desire for things, they are the first to measure actual spending patterns after the exertion of self-control, expanding the literature to include the impulse to buy.

For example, the researchers explore the effects of mental self control in an experiment that asked a group of participants to write down all their thoughts for six minutes. Another group was told that they should also write down all their thoughts -- with one exception. The participants were told that if they thought of "a white bear" they were NOT to write it down, but instead to place a check mark at the side of their paper.

The participants were then told that they were taking place in an unrelated study and given $10 to spend on items from the college bookstore. They were told that whatever unspent money was theirs to keep.

Even a small regulatory exercise -- the attempt to suppress an innocuous thought about a white bear -- caused the participants who had exercised mental self-control to spend and buy more. Those who had just tried to control their thoughts spent an average of $4.05. Those who had been free to write whatever they wanted spent an average of $1.21. Participants who had previously been asked to exercise self-control also bought twice as many items on average as members of the unregulated group.

"Overall, the research shows that people need self-regulatory resources to resist impulse buying temptations, and that these resources can be depleted by prior self-control efforts," write the researchers. "As a result, people should avoid shopping on days when they have earlier exercised great self-control or when starting a new self-improvement program, such as a new diet."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Cite This Page:

University of Chicago Press Journals. "On A Diet? You'll Spend More On Impulse Purchases." ScienceDaily. ScienceDaily, 8 March 2007. <www.sciencedaily.com/releases/2007/03/070307152632.htm>.
University of Chicago Press Journals. (2007, March 8). On A Diet? You'll Spend More On Impulse Purchases. ScienceDaily. Retrieved December 19, 2014 from www.sciencedaily.com/releases/2007/03/070307152632.htm
University of Chicago Press Journals. "On A Diet? You'll Spend More On Impulse Purchases." ScienceDaily. www.sciencedaily.com/releases/2007/03/070307152632.htm (accessed December 19, 2014).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, December 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Researchers Test Colombian Village With High Alzheimer's Rates

Researchers Test Colombian Village With High Alzheimer's Rates

AFP (Dec. 19, 2014) In Yarumal, a village in N. Colombia, Alzheimer's has ravaged a disproportionately large number of families. A genetic "curse" that may pave the way for research on how to treat the disease that claims a new victim every four seconds. Duration: 02:42 Video provided by AFP
Powered by NewsLook.com
Prenatal Exposure To Pollution Might Increase Autism Risk

Prenatal Exposure To Pollution Might Increase Autism Risk

Newsy (Dec. 18, 2014) Harvard researchers found children whose mothers were exposed to high pollution levels in the third trimester were twice as likely to develop autism. Video provided by Newsy
Powered by NewsLook.com
Yoga Could Be As Beneficial For The Heart As Walking, Biking

Yoga Could Be As Beneficial For The Heart As Walking, Biking

Newsy (Dec. 17, 2014) Yoga can help your weight, blood pressure, cholesterol and heart just as much as biking and walking does, a new study suggests. Video provided by Newsy
Powered by NewsLook.com
1st Responders Trained for Autism Sensitivity

1st Responders Trained for Autism Sensitivity

AP (Dec. 16, 2014) More departments are ordering their first responders to sit in on training sessions that focus on how to more effectively interact with those with autism spectrum disorder (Dec. 16) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins