Featured Research

from universities, journals, and other organizations

Why Few People Are Devoid Of Racial Bias

Date:
September 26, 2007
Source:
Association for Psychological Science
Summary:
Why are some individuals not prejudiced? New research investigates how some individuals are able to avoid prejudicial biases despite the pervasive human tendency to favor one's own group.

Why are some individuals not prejudiced? That is the question posed by a provocative new study appearing in the September issue of Psychological Science, a journal of the Association for Psychological Science.

Related Articles


The authors investigate how some individuals are able to avoid prejudicial biases despite the pervasive human tendency to favor one's own group.

Robert Livingston of the Kellogg School of Management at Northwestern University and Brian Drwecki of the University of Wisconsin conducted studies that examined white college students who harbored either some or no racial biases.

What is remarkable about the findings is that only seven percent did not show any racial bias (as measured by implicit and explicit psychological tests), and that nonbiased individuals differed from biased individuals in a psychologically fundamental way -- they were less likely to form negative affective associations in general.

Subjects completed a task that repeatedly paired unfamiliar Chinese characters with pictures that evoked positive or negative emotions (e.g., puppies or snakes). The objective was to see whether unfamiliar Chinese characters could evoke emotions by simply being paired with pictures that evoked these emotions (i.e., classical conditioning).

Results showed that nonbiased individuals were less likely than biased individuals to acquire negative affect toward characters that were paired with negative pictures. This implies that people who display less racial bias may be more resistant to the kinds of real-world conditioning that leads to racial bias in our society.

The results suggest that "whether someone is prejudiced or not is linked to their cognitive propensity to resist negative affective conditioning," according to the authors. Thus, reducing prejudice may require more than simply adopting egalitarian values. Instead, such change may require reconditioning of the negative associations that people hold.

"Just as it is difficult to change visceral reactions to aversive foods (e.g., lima beans) through sheer force of will," writes Livingston, "it may also be difficult to change visceral attitudes toward racial groups by acknowledging that prejudice is wrong and wanting to change." The authors argue that although negative affect cannot be reduced by reason alone, it could be reconditioned through positive interpersonal experiences or exposure to more positive images of Blacks in the media.


Story Source:

The above story is based on materials provided by Association for Psychological Science. Note: Materials may be edited for content and length.


Cite This Page:

Association for Psychological Science. "Why Few People Are Devoid Of Racial Bias." ScienceDaily. ScienceDaily, 26 September 2007. <www.sciencedaily.com/releases/2007/09/070924122814.htm>.
Association for Psychological Science. (2007, September 26). Why Few People Are Devoid Of Racial Bias. ScienceDaily. Retrieved December 22, 2014 from www.sciencedaily.com/releases/2007/09/070924122814.htm
Association for Psychological Science. "Why Few People Are Devoid Of Racial Bias." ScienceDaily. www.sciencedaily.com/releases/2007/09/070924122814.htm (accessed December 22, 2014).

Share This


More From ScienceDaily



More Science & Society News

Monday, December 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

After Sony Hack, What's Next?

After Sony Hack, What's Next?

Reuters - US Online Video (Dec. 19, 2014) The hacking attack on Sony Pictures has U.S. government officials weighing their response to the cyber-attack. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Sierra Leone Bikers Spread the Message to Fight Ebola

Sierra Leone Bikers Spread the Message to Fight Ebola

AFP (Dec. 19, 2014) More than 100 motorcyclists hit the road to spread awareness messages about Ebola. Nearly 7,000 people have now died from the virus, almost all of them in west Africa, according to the World Health Organization. Video provided by AFP
Powered by NewsLook.com
S. Leone Limits Chistmas Activities to Stem Ebola Spread

S. Leone Limits Chistmas Activities to Stem Ebola Spread

AFP (Dec. 19, 2014) Sierra Leone has launched sweeping efforts to stem the spread of Ebola in the west of the country. While church services will be allowed to go ahead over the festive period, public gatherings and entertainment have been banned. Duration: 01:10 Video provided by AFP
Powered by NewsLook.com
Obama: Better Ways to Create Jobs Than Keystone Pipeline

Obama: Better Ways to Create Jobs Than Keystone Pipeline

AFP (Dec. 19, 2014) US President Barack Obama says that construction of the Keystone pipeline would have 'very little impact' on US gas prices and believes there are 'more direct ways' to create construction jobs. Duration: 00:47 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins