Featured Research

from universities, journals, and other organizations

Women Persist In Plastic Surgery Treatments That Are Not Working, Research Says

Date:
December 13, 2007
Source:
University of Bath
Summary:
Women are more likely to persist with using creams, supplements and plastic surgery to look younger if they feel these are not yet working, new research says. Researchers found that when women want to avoid a feared self-image, they kept trying if they perceive themselves to be failing, but as soon as they began to succeed their anxiety lessened and they stopped trying.

Women are more likely to persist with using creams, supplements and plastic surgery to look younger if they feel these are not yet working, new research says.

Related Articles


A study of 297 women aged from 27 to 65 years found that they were more motivated to persist with special diets, vitamins, creams, Botox or plastic surgery if they believed these had so far failed to make them look significantly younger.

The researchers, Professor Brett Martin and Dr Rana Sobh, found that women who used these means to look younger were trying to avoid a 'feared self' -- an image of themselves they had of appearing wrinkled and old.

They have found that when women want to avoid this feared self, they kept trying if they perceive themselves to be failing, but as soon as they began to succeed their anxiety lessened and they stopped trying.

Professor Martin, of the University of Bath, UK, and Dr Sobh, of Qatar University, found that of those women who felt that the treatments they were taking were not working, 73 per cent wanted to continue using them. Among those women who felt the treatments were working, only 45 per cent wanted to continue.

"This study is more evidence for the belief that when someone is thinking negatively about themselves, and they try and fail to improve their situation, they will be motivated to try again," said Dr Sobh, of Qatar University's College of Business.

"How women imagine themselves in the future has a strong effect on how motivated they are to keep using a product or service such as creams or other treatments for ageing.

"When people dwell on a negative future, they are motivated by fear, yet as they move away from this feared state -- say a wrinkled skin -- they become less motivated to carry on using a product or service."

Professor Martin, who has carried out a study on men and women using gyms, said: "This doesn't just apply to women -- men have a similar psychology about using a gym to get fit and look good."

Professor Martin said that as people became happier with their bodies, so they entered a more positive frame of mind. In this state, they became more strongly motivated by success and not by failure, as before, something the researchers believe marketers should bear in mind when selling their products.

Of the 297 women in the study, in the previous year:

  • 37 % had used a special diet
  • 61 % had used vitamins
  • 48 % had taken a sauna
  • 96 % had used moisturising cream
  • 75 % had used anti-ageing skin care products such as lotions or gels
  • 70 % had used a mini-facial such as an exfoliant or peeling cream
  • 48 % had used in-salon treatments such as facials or light therapy
  • 3 % had used treatments by doctors such as lasers, Botox, chemical peeling
  • 0.25 % (1 person) had had a face-lift.


Story Source:

The above story is based on materials provided by University of Bath. Note: Materials may be edited for content and length.


Cite This Page:

University of Bath. "Women Persist In Plastic Surgery Treatments That Are Not Working, Research Says." ScienceDaily. ScienceDaily, 13 December 2007. <www.sciencedaily.com/releases/2007/12/071212201504.htm>.
University of Bath. (2007, December 13). Women Persist In Plastic Surgery Treatments That Are Not Working, Research Says. ScienceDaily. Retrieved January 27, 2015 from www.sciencedaily.com/releases/2007/12/071212201504.htm
University of Bath. "Women Persist In Plastic Surgery Treatments That Are Not Working, Research Says." ScienceDaily. www.sciencedaily.com/releases/2007/12/071212201504.htm (accessed January 27, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Tuesday, January 27, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Ebola Mistakes Should Serve a Lesson Says WHO

Ebola Mistakes Should Serve a Lesson Says WHO

AFP (Jan. 25, 2015) The World Health Organization&apos;s chief on Sunday admitted the UN agency had been caught napping on Ebola, saying it should serve a lesson to avoid similar mistakes in future. Duration: 00:55 Video provided by AFP
Powered by NewsLook.com
Disneyland Measles Outbreak Spreads To 5 States

Disneyland Measles Outbreak Spreads To 5 States

Newsy (Jan. 24, 2015) Much of the Disneyland measles outbreak is being blamed on the anti-vaccination movement. The CDC encourages just about everyone get immunized. Video provided by Newsy
Powered by NewsLook.com
Growing Measles Outbreak Worries Calif. Parents

Growing Measles Outbreak Worries Calif. Parents

AP (Jan. 23, 2015) Public health officials are rushing to contain a measles outbreak that has sickened 70 people across 6 states and Mexico. The AP&apos;s Raquel Maria Dillon has more. (Jan. 23) Video provided by AP
Powered by NewsLook.com
Smart Wristband to Shock Away Bad Habits

Smart Wristband to Shock Away Bad Habits

Reuters - Innovations Video Online (Jan. 23, 2015) A Boston start-up is developing a wristband they say will help users break bad habits by jolting them with an electric shock. Ben Gruber reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins