Featured Research

from universities, journals, and other organizations

Celebrity Adoption Of Charitable Causes Oversold

Date:
October 14, 2008
Source:
SAGE Publications
Summary:
Celebrities do have the ability to focus awareness on charitable and political causes, but their power to move the news machine to shape policy agendas has been oversold, according to recent research published by SAGE in the October issue of the International Journal of Press/Politics.

Celebrities do have the ability to focus awareness on charitable and political causes but their power to move the news machine to shape policy agendas has been oversold, according to recent research published by SAGE in the October issue of The International Journal of Press/Politics (IJPP).

Related Articles


The study, led by A. Trevor Thrall, University of Michigan Assistant Professor of Political Science, and colleagues, looked at hundreds of celebrities, grouped in different ways, along with the issues they advocate. The impact they made on the issues was measured by the news stories that were published in both hard news and entertainment news sources.

The researchers found that although 62.8% of the celebrities in the random sample were engaged in celebrity advocacy, conventional wisdom has oversold the powers of the average celebrity to move the news machine to shape policy agendas – especially in hard news. Still, they found that combined star power helped the charities get more attention than those that work with fewer celebrities.

The researchers' work lead to several other conclusions, including:

  • Celebrities make brief and irregular appearances in the hard news but do not steer political debate
  • Star advocacy does seem to help mobilize and build social movement infrastructure
  • Celebrities' roles will continue to expand in US politics because of the growth of new media

"As a result of the media's fragmentation, very few issues or people command the public's attention for long," write the authors. "Our study suggests that citizens increasingly act as their own gatekeepers, often relying on Web sites and search engines with no link to the journalistic tradition. Groups will find celebrities and entertainment media increasingly important as mechanisms for targeting and attracting audiences for their messages."


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. Thrall et al. Star Power: Celebrity Advocacy and the Evolution of the Public Sphere. The International Journal of Press/Politics, 2008; 13 (4): 362 DOI: 10.1177/1940161208319098

Cite This Page:

SAGE Publications. "Celebrity Adoption Of Charitable Causes Oversold." ScienceDaily. ScienceDaily, 14 October 2008. <www.sciencedaily.com/releases/2008/10/081014111307.htm>.
SAGE Publications. (2008, October 14). Celebrity Adoption Of Charitable Causes Oversold. ScienceDaily. Retrieved December 20, 2014 from www.sciencedaily.com/releases/2008/10/081014111307.htm
SAGE Publications. "Celebrity Adoption Of Charitable Causes Oversold." ScienceDaily. www.sciencedaily.com/releases/2008/10/081014111307.htm (accessed December 20, 2014).

Share This


More From ScienceDaily



More Science & Society News

Saturday, December 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

After Sony Hack, What's Next?

After Sony Hack, What's Next?

Reuters - US Online Video (Dec. 19, 2014) The hacking attack on Sony Pictures has U.S. government officials weighing their response to the cyber-attack. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Sierra Leone Bikers Spread the Message to Fight Ebola

Sierra Leone Bikers Spread the Message to Fight Ebola

AFP (Dec. 19, 2014) More than 100 motorcyclists hit the road to spread awareness messages about Ebola. Nearly 7,000 people have now died from the virus, almost all of them in west Africa, according to the World Health Organization. Video provided by AFP
Powered by NewsLook.com
Spokesman: 'NORAD Ready to Track Santa'

Spokesman: 'NORAD Ready to Track Santa'

AP (Dec. 19, 2014) Pentagon spokesman Rear Adm. John Kirby said that NORAD is ready to track Santa Claus as he delivers gifts next week. Speaking tongue-in-cheek, he said if Santa drops anything off his sleigh, "we've got destroyers out there to pick them up." (Dec. 19) Video provided by AP
Powered by NewsLook.com
Navy Unveils Robot Fish

Navy Unveils Robot Fish

Reuters - Light News Video Online (Dec. 18, 2014) The U.S. Navy unveils an underwater device that mimics the movement of a fish. Tara Cleary reports. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins