Featured Research

from universities, journals, and other organizations

Celebrity Adoption Of Charitable Causes Oversold

Date:
October 14, 2008
Source:
SAGE Publications
Summary:
Celebrities do have the ability to focus awareness on charitable and political causes, but their power to move the news machine to shape policy agendas has been oversold, according to recent research published by SAGE in the October issue of the International Journal of Press/Politics.

Celebrities do have the ability to focus awareness on charitable and political causes but their power to move the news machine to shape policy agendas has been oversold, according to recent research published by SAGE in the October issue of The International Journal of Press/Politics (IJPP).

The study, led by A. Trevor Thrall, University of Michigan Assistant Professor of Political Science, and colleagues, looked at hundreds of celebrities, grouped in different ways, along with the issues they advocate. The impact they made on the issues was measured by the news stories that were published in both hard news and entertainment news sources.

The researchers found that although 62.8% of the celebrities in the random sample were engaged in celebrity advocacy, conventional wisdom has oversold the powers of the average celebrity to move the news machine to shape policy agendas – especially in hard news. Still, they found that combined star power helped the charities get more attention than those that work with fewer celebrities.

The researchers' work lead to several other conclusions, including:

  • Celebrities make brief and irregular appearances in the hard news but do not steer political debate
  • Star advocacy does seem to help mobilize and build social movement infrastructure
  • Celebrities' roles will continue to expand in US politics because of the growth of new media

"As a result of the media's fragmentation, very few issues or people command the public's attention for long," write the authors. "Our study suggests that citizens increasingly act as their own gatekeepers, often relying on Web sites and search engines with no link to the journalistic tradition. Groups will find celebrities and entertainment media increasingly important as mechanisms for targeting and attracting audiences for their messages."


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. Thrall et al. Star Power: Celebrity Advocacy and the Evolution of the Public Sphere. The International Journal of Press/Politics, 2008; 13 (4): 362 DOI: 10.1177/1940161208319098

Cite This Page:

SAGE Publications. "Celebrity Adoption Of Charitable Causes Oversold." ScienceDaily. ScienceDaily, 14 October 2008. <www.sciencedaily.com/releases/2008/10/081014111307.htm>.
SAGE Publications. (2008, October 14). Celebrity Adoption Of Charitable Causes Oversold. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2008/10/081014111307.htm
SAGE Publications. "Celebrity Adoption Of Charitable Causes Oversold." ScienceDaily. www.sciencedaily.com/releases/2008/10/081014111307.htm (accessed October 20, 2014).

Share This



More Science & Society News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Traditional Farming Methods Gaining Ground in Mali

Traditional Farming Methods Gaining Ground in Mali

AFP (Oct. 20, 2014) He is leading a one man agricultural revolution in Mali - Oumar Diatabe uses traditional farming methods to get the most out of his land and is teaching others across the country how to do the same. Duration: 01:44 Video provided by AFP
Powered by NewsLook.com
Your Birth Season Might Determine Your Temperament

Your Birth Season Might Determine Your Temperament

Newsy (Oct. 20, 2014) A new study says the season you're born in can determine your temperament — and one season has a surprising outcome. Video provided by Newsy
Powered by NewsLook.com
How Nigeria Beat Its Ebola Outbreak

How Nigeria Beat Its Ebola Outbreak

Newsy (Oct. 20, 2014) The World Health Organization has declared Nigeria free of Ebola. Health experts credit a bit of luck and the government's initial response. Video provided by Newsy
Powered by NewsLook.com
Ebola Worries End for Dozens on U.S. Watch Lists

Ebola Worries End for Dozens on U.S. Watch Lists

Reuters - US Online Video (Oct. 20, 2014) Forty-three people who had contact with Thomas Eric Duncan, the first person diagnosed with Ebola in the U.S., were cleared overnight of twice-daily monitoring after 21 days of showing no symptoms. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins