Featured Research

from universities, journals, and other organizations

Consumers Not Ready For Tailor-made Nutrition?

Date:
November 9, 2008
Source:
NWO (Netherlands Organization for Scientific Research)
Summary:
In the near future it will be possible to customize the food we eat to individual needs, based on the genetic profile of the individual. Researchers suggest that the consumer market is not yet ready for this so-called nutrigenomics. They conclude that many obstacles must be overcome before products based on nutrigenomics become a reality.

In the near future it will be possible to customise the food we eat to individual needs, based on the genetic profile of the individual. Dutch researcher Amber Ronteltap suggests that the consumer market is not yet ready for this so-called nutrigenomics. Ronteltap concludes that many obstacles must be overcome before products based on nutrigenomics become a reality.

Nutrigenomics is a discipline that investigates the correlation between nutrients and the human genome. This area of science can contribute to public health and disease prevention by providing individuals with advice on specific adaptations in their nutrient regime. This form of personalised nutrition joins the bandwagon of broader marketing trends to develop products more tailored to the individual.

Experts

For her doctoral research, Amber Ronteltap interviewed 29 experts from trade and industry, civil organisations, government, media and science. These interviews reveal that there is poor consensus on important questions such as: What exactly is nutrigenomics, within what time frame will it be usable in practice, and how is acceptance by consumers determined?

Consumers

Based on these interviews with experts and an extensive literature study, Ronteltap developed different future scenarios to put to the general public. A representative random sample generated a number of conditions that consumers would require before accepting nutrigenomics. The most important is freedom of choice: the guarantee that it would not be compulsory to register a genetic profile. The consumer also believes that the products being developed should provide proven (health) benefits and that their use should not disrupt the routine of daily life. The general public also wants to see clear scientific agreement about the usefulness of the possibilities provided by nutrigenomics.

Conclusions

As well as assessing the opinions of experts and consumers, Ronteltap made an analysis of conclusions from other scientific work in this area. She concludes that much needs to be done before people are able to and want to start using products that match their genetic profile. Besides limitations in the marketing of personalised products, she also sees a clear gulf between the wishes of the consumer and the expectations of experts with respect to the feasibility of consumers’ wishes.

This research was funded by the NWO in conjunction with the Netherlands Genomics Initiative within the programme The societal component of genomics research.


Story Source:

The above story is based on materials provided by NWO (Netherlands Organization for Scientific Research). Note: Materials may be edited for content and length.


Cite This Page:

NWO (Netherlands Organization for Scientific Research). "Consumers Not Ready For Tailor-made Nutrition?." ScienceDaily. ScienceDaily, 9 November 2008. <www.sciencedaily.com/releases/2008/11/081104084213.htm>.
NWO (Netherlands Organization for Scientific Research). (2008, November 9). Consumers Not Ready For Tailor-made Nutrition?. ScienceDaily. Retrieved September 30, 2014 from www.sciencedaily.com/releases/2008/11/081104084213.htm
NWO (Netherlands Organization for Scientific Research). "Consumers Not Ready For Tailor-made Nutrition?." ScienceDaily. www.sciencedaily.com/releases/2008/11/081104084213.htm (accessed September 30, 2014).

Share This



More Health & Medicine News

Tuesday, September 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

How 'Yes Means Yes' Defines Sexual Assault

How 'Yes Means Yes' Defines Sexual Assault

Newsy (Sep. 29, 2014) Aimed at reducing sexual assaults on college campuses, California has adopted a new law changing the standard of consent for sexual activity. Video provided by Newsy
Powered by NewsLook.com
Scientists May Have Found An Early Sign Of Pancreatic Cancer

Scientists May Have Found An Early Sign Of Pancreatic Cancer

Newsy (Sep. 29, 2014) Researchers looked at 1,500 blood samples and determined people who developed pancreatic cancer had more branched chain amino acids. Video provided by Newsy
Powered by NewsLook.com
Colo. Doctors See Cluster of Enterovirus Cases

Colo. Doctors See Cluster of Enterovirus Cases

AP (Sep. 29, 2014) Doctors at the Children's Hospital of Colorado say they have treated over 4,000 children with serious respiratory illnesses since August. Nine of the patients have shown distinct neurological symptoms, including limb weakness. (Sept. 29) Video provided by AP
Powered by NewsLook.com
Dr.'s Unsure of Cause of Fast-Spreading Virus

Dr.'s Unsure of Cause of Fast-Spreading Virus

AP (Sep. 29, 2014) Doctors at the Children's Hospital of Colorado say they have treated over 4,000 children with serious respiratory illnesses since August. Nine of the patients have shown distinct neurological symptoms, including limb weakness. (Sept. 29) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins