Featured Research

from universities, journals, and other organizations

Complex Decision? Don't Think About It

Date:
December 10, 2008
Source:
Association for Psychological Science
Summary:
It may be surprising to learn that recent studies have suggested that the best way to deal with complex decisions is to not think about them at all -- that unconscious thought will help us make the best choices. Although this may seem like an appealing strategy, new research in Psychological Science cautions that there are limitations in the efficacy of unconscious thought making the best decisions.

When faced with a difficult decision, we try to come up with the best choice by carefully considering all of the options, maybe even resorting to lists and lots of sleepless nights. So it may be surprising that recent studies have suggested that the best way to deal with complex decisions is to not think about them at all—that unconscious thought will help us make the best choices.
Credit: iStockphoto/Willie B. Thomas

When faced with a difficult decision, we try to come up with the best choice by carefully considering all of the options, maybe even resorting to lists and lots of sleepless nights. So it may be surprising that recent studies have suggested that the best way to deal with complex decisions is to not think about them at all—that unconscious thought will help us make the best choices.

Related Articles


Although this may seem like an appealing strategy, new research in Psychological Science, a journal of the Association for Psychological Science, cautions that there are limitations in the efficacy of unconscious thought making the best decisions.

Duke University researchers John W. Payne, Adriana Samper, James R. Bettman and Mary Frances Luce had volunteers participate in a lottery choice task, where they had to pick from four various options, each with a different, but close, payoff. The volunteers were divided into three groups for this task: one group was instructed to think about the task for a given amount of time, another group was told to think about the task for as long as they wanted and the last group was distracted before making their selection (thus, unconsciously thinking about the task). A second experiment was similarly set up, except that there were substantial differences in the payoffs of the different options.

The researchers found that there are situations where unconscious thought will not result in the best choice being selected. The findings showed that in some instances (when the payoffs were similar), thinking about the task for as only as long as it takes to make a decision was as effective as unconscious thought, resulting in the most profitable options being chosen. However, when there were large differences in the amount of money to be won, mulling over the decision at their own pace led the volunteers to larger payoffs than unconscious thought.

The volunteers who were told to consciously think about the decision for a specific amount of time performed poorly in both experiments. The authors explain that those volunteers had “too much time to think” about the task and suggest that their attention shifted “to information of lesser relevance,” resulting in less profitable decisions.

These results suggest that although unconscious thought may help us make the right decision in some instances, it is often better to rely on self-paced conscious thought and really focus on the problem at hand.


Story Source:

The above story is based on materials provided by Association for Psychological Science. Note: Materials may be edited for content and length.


Cite This Page:

Association for Psychological Science. "Complex Decision? Don't Think About It." ScienceDaily. ScienceDaily, 10 December 2008. <www.sciencedaily.com/releases/2008/12/081209154941.htm>.
Association for Psychological Science. (2008, December 10). Complex Decision? Don't Think About It. ScienceDaily. Retrieved April 1, 2015 from www.sciencedaily.com/releases/2008/12/081209154941.htm
Association for Psychological Science. "Complex Decision? Don't Think About It." ScienceDaily. www.sciencedaily.com/releases/2008/12/081209154941.htm (accessed April 1, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Wednesday, April 1, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

AAA: Distracted Driving a Serious Teen Problem

AAA: Distracted Driving a Serious Teen Problem

AP (Mar. 25, 2015) While distracted driving is not a new problem for teens, new research from the AAA Foundation for Traffic Safety says it&apos;s much more serious than previously thought. (March 25) Video provided by AP
Powered by NewsLook.com
Smartphone Use Changing Our Brain and Thumb Interaction, Say Researchers

Smartphone Use Changing Our Brain and Thumb Interaction, Say Researchers

Reuters - Innovations Video Online (Mar. 25, 2015) European researchers say our smartphone use offers scientists an ideal testing ground for human brain plasticity. Dr Ako Ghosh&apos;s team discovered that the brains and thumbs of smartphone users interact differently from those who use old-fashioned handsets. Jim Drury went to meet him. Video provided by Reuters
Powered by NewsLook.com
Many Don't Know They Have Alzheimer's, But Their Doctors Do

Many Don't Know They Have Alzheimer's, But Their Doctors Do

Newsy (Mar. 24, 2015) According to a new study by the Alzheimer&apos;s Association, more than half of those who have the degenerative brain disease aren&apos;t told by their doctors. Video provided by Newsy
Powered by NewsLook.com
A Quick 45-Minute Nap Can Improve Your Memory

A Quick 45-Minute Nap Can Improve Your Memory

Newsy (Mar. 23, 2015) Researchers found those who napped for 45 minutes to an hour before being tested on information recalled it five times better than those who didn&apos;t. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins