Featured Research

from universities, journals, and other organizations

Youths Use Alcoholic Drink Labels To Choose Strongest Drink At Lowest Cost

Date:
May 15, 2009
Source:
Wiley - Blackwell
Summary:
Contrary to the industry’s position that visible drink labels will promote responsible drinking, young people are, instead, using these visible standard drink labels to increase or even maximize the amount of alcohol they consume at the lowest cost possible. Young people in Australia have very high awareness of standard drink labeling. However, this was predominately to help them choose the drinks that would get them drunk in the shortest time possible.

Contrary to the industry's position that visible drink labels will promote responsible drinking, young people are, instead, using these visible standard drink labels to increase or even maximize the amount of alcohol they consume at the lowest cost possible.

According to a new study, young people in Australia have very high awareness of standard drink labeling. However, this was predominately to help them choose the drinks that would get them drunk in the shortest time possible. The labels also served as guides, ‘advising' them on which drink would reduce the time needed to get drunk and the least amount they would need to drink - hence getting the best ‘value' for their money.

The study examines the young people's perceptions of standard drink labeling, the purposes for which they use the labels and the potential impact on their alcohol consumption.

"Participants generally agreed that they notice drink labels and take in account what to purchase and consume. While earlier research with adult beer and alcohol drinkers has shown that standard drink labeling enables them to drink safely and responsibly, this motivation is not evident in the consumption choices with young drinkers and might even be counter-productive", said co-author Professor Sandra Jones from the Centre for Health Initiatives, University of Wollongong.

Heavy episodic drinking is a major health issue for Australia, as it is for most developed countries. It has been estimated that, from 1993-2002, over 2500 young people aged 15-24 have died from alcohol-attributable injury and disease, with another 100,000 hospitalized.

Professor Jones adds, "There is a need to consider the deeper implications about alcohol packaging and marketing as they have real potential to impact and reduce alcohol-related harms. There is still an important role for standard drink labeling as long as it is combined with other policies addressing the price, availability and marketing of alcohol - which are of proven effectiveness in reducing alcohol related harm."


Story Source:

The above story is based on materials provided by Wiley - Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Sandra C. Jones and Parri Gregory. The impact of more visible standard drink labelling on youth alcohol consumption: Helping young people drink (ir)responsibly? Drug and Alcohol Review, May 2009; Vol. 28, Issue 3, pp 230 - 234 DOI: 10.1111/j.1465-3362.2008.00020.x

Cite This Page:

Wiley - Blackwell. "Youths Use Alcoholic Drink Labels To Choose Strongest Drink At Lowest Cost." ScienceDaily. ScienceDaily, 15 May 2009. <www.sciencedaily.com/releases/2009/05/090513091524.htm>.
Wiley - Blackwell. (2009, May 15). Youths Use Alcoholic Drink Labels To Choose Strongest Drink At Lowest Cost. ScienceDaily. Retrieved September 15, 2014 from www.sciencedaily.com/releases/2009/05/090513091524.htm
Wiley - Blackwell. "Youths Use Alcoholic Drink Labels To Choose Strongest Drink At Lowest Cost." ScienceDaily. www.sciencedaily.com/releases/2009/05/090513091524.htm (accessed September 15, 2014).

Share This



More Mind & Brain News

Monday, September 15, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

FDA Eyes Skin Shocks Used at Mass. School

FDA Eyes Skin Shocks Used at Mass. School

AP (Sep. 15, 2014) The FDA is considering whether to ban devices used by the Judge Rotenberg Educational Center in Canton, Massachusetts, the only place in the country known to use electrical skin shocks as aversive conditioning for aggressive patients. (Sept. 15) Video provided by AP
Powered by NewsLook.com
Shocker: Journalists Are Utterly Addicted To Coffee

Shocker: Journalists Are Utterly Addicted To Coffee

Newsy (Sep. 13, 2014) A U.K. survey found that journalists consumed the most amount of coffee, but that's only the tip of the coffee-related statistics iceberg. Video provided by Newsy
Powered by NewsLook.com
'Magic Mushrooms' Could Help Smokers Quit

'Magic Mushrooms' Could Help Smokers Quit

Newsy (Sep. 11, 2014) In a small study, researchers found that the majority of long-time smokers quit after taking psilocybin pills and undergoing therapy sessions. Video provided by Newsy
Powered by NewsLook.com
'Fat Shaming' Might Actually Cause Weight Gain

'Fat Shaming' Might Actually Cause Weight Gain

Newsy (Sep. 11, 2014) A study for University College London suggests obese people who are discriminated against gain more weight than those who are not. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins