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Distracted By A Cell Phone? Some Cell Phone Users Fail To See Unicycling Clown Passing Them

Date:
October 20, 2009
Source:
Wiley-Blackwell
Summary:
Everyone tends to float off into space once in a while and fail to see what is sitting there right in front of them. Recently researchers decided to put the theory of "inattentional blindness" to the test: the unicycling clown test. They documented real-world examples of people who were so distracted by their cell phone use that they failed to see the bizarre occurrence of a unicycling clown passing them on the street.

Clown on a unicycle.
Credit: iStockphoto/Nicholas Rjabow

Everyone tends to float off into space once in a while and fail to see what is sitting there right in front of them. Recently researchers decided to put the theory of “inattentional blindness” to the test: the unicycling clown test. They documented real-world examples of people who were so distracted by their cell phone use that they failed to see the bizarre occurrence of a unicycling clown passing them on the street.

The study is published in an upcoming issue of Applied Cognitive Psychology.

Compared with individuals walking alone, in pairs, or listening to their ipod, cell phone users were the group most prone to oblivious behavior: only twenty-five percent of them noticed the unicycling clown. The walkers not using a cell phone noticed the clown over fifty-percent of the time.

Furthermore, the cell phone users had difficulties performing even the simple task of walking, an action that should require relatively few cognitive resources. They walked more slowly, changed direction more often, were prone to weaving, and acknowledged other individuals more rarely.

Dr. Ira E. Hyman, Jr. at Western Washington University, head researcher of the study, says: “If people experience so much difficulty performing the task of walking when on a cell phone just think of what this means when put into the context of driving safety. People should not drive while talking on a cell phone.” Furthermore, the research shows that the level of familiarity with the person’s real-world environment does not affect their attentional awareness.


Story Source:

The above story is based on materials provided by Wiley-Blackwell. Note: Materials may be edited for content and length.


Journal Reference:

  1. Ira E. Hyman Jr., S. Matthew Boss, Breanne M. Wise, Kira E. McKenzie, Jenna M. Caggiano. Did you see the unicycling clown? Inattentional blindness while walking and talking on a cell phone. Applied Cognitive Psychology, 2009; n/a DOI: 10.1002/acp.1638

Cite This Page:

Wiley-Blackwell. "Distracted By A Cell Phone? Some Cell Phone Users Fail To See Unicycling Clown Passing Them." ScienceDaily. ScienceDaily, 20 October 2009. <www.sciencedaily.com/releases/2009/10/091019172628.htm>.
Wiley-Blackwell. (2009, October 20). Distracted By A Cell Phone? Some Cell Phone Users Fail To See Unicycling Clown Passing Them. ScienceDaily. Retrieved August 23, 2014 from www.sciencedaily.com/releases/2009/10/091019172628.htm
Wiley-Blackwell. "Distracted By A Cell Phone? Some Cell Phone Users Fail To See Unicycling Clown Passing Them." ScienceDaily. www.sciencedaily.com/releases/2009/10/091019172628.htm (accessed August 23, 2014).

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