Featured Research

from universities, journals, and other organizations

Choice doesn't always mean well-being for everyone

Date:
January 24, 2010
Source:
University of Chicago Press Journals
Summary:
American culture venerates choice, but choice may not be the key to happiness and health, according to a new study.

American culture venerates choice, but choice may not be the key to happiness and health, according to a new study in the Journal of Consumer Research.

"Americans live in a political, social, and historical context that advances personal freedom, choice, and self-determination above all else," write authors Hazel Rose Markus (Stanford University) and Barry Schwartz (Swarthmore College). "Contemporary psychology has proliferated this emphasis on choice and self-determination as the key to healthy psychological functioning."

The authors point out that this emphasis on choice and freedom is not universal. "The picture presented by a half-century of research may present an accurate picture of the psychological importance of choice, freedom, and autonomy among middle-class, college-educated Americans, but this is a picture that leaves about 95 percent of the world's population outside its frame," the authors write.

The authors reviewed a body of research surrounding the cultural ideas surrounding choice. They found that among non-Western cultures and among working-class Westerners, freedom and choice are less important or mean something different than they do for the university-educated people who have participated in psychological research on choice.

"And even what counts as a 'choice' may be different for non-Westerners than it is for Westerners," the authors write. "Moreover, the enormous opportunity for growth and self-advancement that flows from unlimited freedom of choice may diminish rather than enhance subjective well-being."

People can become paralyzed by unlimited choice, and find less satisfaction with their decisions. Choice can also foster a lack of empathy, the authors found, because it can focus people on their own preferences and on themselves at the expense of the preferences of others and of society as a whole.

"We cannot assume that choice, as understood by educated, affluent Westerners, is a universal aspiration, and that the provision of choice will necessarily foster freedom and well-being," the authors write. "Even in contexts where choice can foster freedom, empowerment, and independence, it is not an unalloyed good. Choice can also produce a numbing uncertainty, depression, and selfishness."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Hazel Rose Markus and Barry Schwartz. Does Choice Mean Freedom and Well Being? Journal of Consumer Research, August 2010

Cite This Page:

University of Chicago Press Journals. "Choice doesn't always mean well-being for everyone." ScienceDaily. ScienceDaily, 24 January 2010. <www.sciencedaily.com/releases/2010/01/100119121430.htm>.
University of Chicago Press Journals. (2010, January 24). Choice doesn't always mean well-being for everyone. ScienceDaily. Retrieved August 30, 2014 from www.sciencedaily.com/releases/2010/01/100119121430.htm
University of Chicago Press Journals. "Choice doesn't always mean well-being for everyone." ScienceDaily. www.sciencedaily.com/releases/2010/01/100119121430.htm (accessed August 30, 2014).

Share This




More Mind & Brain News

Saturday, August 30, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Young Entrepreneurs Get $100,000, If They Quit School

Young Entrepreneurs Get $100,000, If They Quit School

AFP (Aug. 29, 2014) Twenty college-age students are getting 100,000 dollars from a Silicon Valley leader and a chance to live in San Francisco in order to work on the start-up project of their dreams, but they have to quit school first. Duration: 02:20 Video provided by AFP
Powered by NewsLook.com
Baby Babbling Might Lead To Faster Language Development

Baby Babbling Might Lead To Faster Language Development

Newsy (Aug. 29, 2014) A new study suggests babies develop language skills more quickly if their parents imitate the babies' sounds and expressions and talk to them often. Video provided by Newsy
Powered by NewsLook.com
Electrical Stimulation Boosts Brain Function, Study Says

Electrical Stimulation Boosts Brain Function, Study Says

Newsy (Aug. 29, 2014) Researchers found an improvement in memory and learning function in subjects who received electric pulses to their brains. Video provided by Newsy
Powered by NewsLook.com
Treadmill 'trips' May Reduce Falls for Elderly

Treadmill 'trips' May Reduce Falls for Elderly

AP (Aug. 28, 2014) Scientists are tripping the elderly on purpose in a Chicago lab in an effort to better prevent seniors from falling and injuring themselves in real life. (Aug.28) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins