Featured Research

from universities, journals, and other organizations

More efficient methods of food-recall notices needed, expert urges

Date:
March 3, 2010
Source:
Michigan State University
Summary:
Consumers need faster, more efficient ways of being notified when there is a recall of food products, according to one Michigan expert.

Consumers need faster, more efficient ways of being notified when there is a recall of food products.

Related Articles


That's the message Michigan State University's Ewen Todd gave to a symposium at the 2010 American Association for the Advancement of Science annual meeting being held in San Diego.

Todd, a professor of advertising, public relations and retailing, spoke at a symposium titled "Tracking and Tracing Our Food Supply: The Way Forward."

"As our food supply becomes increasingly global and interconnected, food recalls that were largely regional in the past have the potential of injuring vast numbers of consumers across the United States in relatively short periods of time," Todd said. "For this reason, time is of the essence in delivering targeted recall messages to consumers through various means to reduce the risk of illness.

"Direct phone calls, e-mail messages and even Facebook are now being explored for a more targeted approach, as opposed to the more traditional media and word of mouth."

These days, Todd said, consumers are increasingly concerned about the safety of their food.

"About three-quarters of Americans believe food recalls increased in the past year, and they are more concerned about food safety than they were five years ago," he said.

In reality, Todd said, the numbers of recalls during the past year are up slightly, "but not dramatically."

Another contact method worth exploring involves the use of what are called "loyalty" cards, which consumers use at grocery stores to collect on discounts the store may be offering. Stores that use such cards are better able to monitor what a consumer purchases.

"That could be a more direct way of contacting consumers," Todd said, "but there could be privacy issues involved."


Story Source:

The above story is based on materials provided by Michigan State University. Note: Materials may be edited for content and length.


Cite This Page:

Michigan State University. "More efficient methods of food-recall notices needed, expert urges." ScienceDaily. ScienceDaily, 3 March 2010. <www.sciencedaily.com/releases/2010/02/100219204417.htm>.
Michigan State University. (2010, March 3). More efficient methods of food-recall notices needed, expert urges. ScienceDaily. Retrieved January 31, 2015 from www.sciencedaily.com/releases/2010/02/100219204417.htm
Michigan State University. "More efficient methods of food-recall notices needed, expert urges." ScienceDaily. www.sciencedaily.com/releases/2010/02/100219204417.htm (accessed January 31, 2015).

Share This


More From ScienceDaily



More Science & Society News

Saturday, January 31, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

China's "Great Firewall" Frustrates Internet Users

China's "Great Firewall" Frustrates Internet Users

Reuters - News Video Online (Jan. 31, 2015) The Chinese government moves to tighten regulations for virtual private network (VPN) services that are used to access websites and services normally blocked in China. That&apos;s affected many internet users in the country. Yiming Woo reports. Video provided by Reuters
Powered by NewsLook.com
Excuses, Excuses: Weirdest Reasons People Give For Tardiness

Excuses, Excuses: Weirdest Reasons People Give For Tardiness

Newsy (Jan. 30, 2015) CareerBuilder surveyed around 5,000 workers and human resources managers nationwide to compile a list of strange excuses employees used when tardy. Video provided by Newsy
Powered by NewsLook.com
CDC: Get Vaccinated for Measles

CDC: Get Vaccinated for Measles

Reuters - US Online Video (Jan. 30, 2015) The CDC is urging people to get vaccinated for measles amid an outbreak that began at Disneyland and has now infected more than 90 people. Linda So reports. Video provided by Reuters
Powered by NewsLook.com
Obama To Outline New Plan For Personalized Medicine

Obama To Outline New Plan For Personalized Medicine

Newsy (Jan. 30, 2015) President Obama is expected to speak with drugmakers Friday about his Precision Medicine Initiative first introduced last week. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins