Featured Research

from universities, journals, and other organizations

Exploring status quo bias in the human brain

Date:
March 16, 2010
Source:
University College London
Summary:
The more difficult the decision we face, the more likely we are not to act, according to new research by scientists that examines the neural pathways involved in "status quo bias" in the human brain.

The more difficult the decision we face, the more likely we are not to act, according to new research by UCL scientists that examines the neural pathways involved in 'status quo bias' in the human brain.

The study, published March 15 in Proceedings of the National Academy of Sciences (PNAS), looked at the decision-making of participants taking part in a tennis 'line judgement' game while their brains were scanned using functional MRI (fMRI).

First author Stephen Fleming, Wellcome Trust Centre for Neuroimaging at UCL, said: "When faced with a complex decision people tend to accept the status quo, hence the old saying 'When in doubt, do nothing.'

"Whether it's moving house or changing TV channel, there is a considerable tendency to stick with the current situation and choose not to act, and we wanted to explore this bias towards inaction in our study and examine the regions of the brain involved."

The 16 study participants were asked to look at a cross between two tramlines on a screen while holding down a 'default' key. They then saw a ball land in the court and had to make a decision as to whether it was in or out. On each trial, the computer signalled which was the current default option -- 'in' or 'out'. The participants continued to hold down the key to accept the default and had to release it and change to another key to reject the default.

The results showed a consistent bias towards the default, which led to errors. As the task became more difficult, the bias became even more pronounced. The fMRI scans showed that a region of the brain known as the subthalamic nucleus (STN) was more active in the cases when the default was rejected. Also, greater flow of information was seen from a separate region sensitive to difficulty (the prefrontal cortex) to the STN. This indicates that the STN plays a key role in overcoming status quo bias when the decision is difficult.

Stephen added: "Interestingly, current treatments of Parkinson's disease like deep-brain stimulation (DBS) work by disrupting the subthalamic nucleus to alleviate impaired initiation of action. This is one example of how knowing about disease mechanisms can inform our knowledge of normal decision making, and vice-versa.

"This study looked at a very simple perceptual decision and there are obviously other powerful factors, such as desires and goals that influence decisions about whether or not to act. So, it would be of interest to investigate how these regions respond when values and needs come into play."

The study was funded by the Wellcome Trust and the Medical Research Council.


Story Source:

The above story is based on materials provided by University College London. Note: Materials may be edited for content and length.


Journal Reference:

  1. Stephen Fleming et al. Overcoming status quo bias in the human brain. PNAS, March 15, 2010

Cite This Page:

University College London. "Exploring status quo bias in the human brain." ScienceDaily. ScienceDaily, 16 March 2010. <www.sciencedaily.com/releases/2010/03/100315162041.htm>.
University College London. (2010, March 16). Exploring status quo bias in the human brain. ScienceDaily. Retrieved September 16, 2014 from www.sciencedaily.com/releases/2010/03/100315162041.htm
University College London. "Exploring status quo bias in the human brain." ScienceDaily. www.sciencedaily.com/releases/2010/03/100315162041.htm (accessed September 16, 2014).

Share This



More Mind & Brain News

Tuesday, September 16, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

FDA Eyes Skin Shocks Used at Mass. School

FDA Eyes Skin Shocks Used at Mass. School

AP (Sep. 15, 2014) The FDA is considering whether to ban devices used by the Judge Rotenberg Educational Center in Canton, Massachusetts, the only place in the country known to use electrical skin shocks as aversive conditioning for aggressive patients. (Sept. 15) Video provided by AP
Powered by NewsLook.com
Shocker: Journalists Are Utterly Addicted To Coffee

Shocker: Journalists Are Utterly Addicted To Coffee

Newsy (Sep. 13, 2014) A U.K. survey found that journalists consumed the most amount of coffee, but that's only the tip of the coffee-related statistics iceberg. Video provided by Newsy
Powered by NewsLook.com
'Magic Mushrooms' Could Help Smokers Quit

'Magic Mushrooms' Could Help Smokers Quit

Newsy (Sep. 11, 2014) In a small study, researchers found that the majority of long-time smokers quit after taking psilocybin pills and undergoing therapy sessions. Video provided by Newsy
Powered by NewsLook.com
'Fat Shaming' Might Actually Cause Weight Gain

'Fat Shaming' Might Actually Cause Weight Gain

Newsy (Sep. 11, 2014) A study for University College London suggests obese people who are discriminated against gain more weight than those who are not. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

    Environment News

      Technology News



      Save/Print:
      Share:

      Free Subscriptions


      Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

      Get Social & Mobile


      Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

      Have Feedback?


      Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
      Mobile: iPhone Android Web
      Follow: Facebook Twitter Google+
      Subscribe: RSS Feeds Email Newsletters
      Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins