Featured Research

from universities, journals, and other organizations

Women do make men throw caution to the wind, research confirms

Date:
March 22, 2010
Source:
SAGE Publications
Summary:
The presence of an attractive woman elevates testosterone levels and physical risk taking in young men, according to a recent study.

The presence of an attractive woman elevates testosterone levels and physical risk taking in young men, according to a recent study in the inaugural issue of Social Psychological and Personality Science.

Researchers asked young adult men to perform both easy and difficult tricks on skateboards, first in front of another male and then in front of a young, attractive female. The skateboarder's testosterone levels were measured after each trick.

When skateboarders attempt tricks, they make a split-second decision about whether to abort the trick or try to land it, based on a mid-air evaluation of the likelihood of success and on the physical costs that failure might bring. It was that moment the researchers sought to examine because it resembles the type of risky decisions that young men make when behind the steering wheel of a car or when in physical confrontations with each other.

Consistent with predictions, the young men took greater risks in the presence of the attractive female even when they knew there was a greater chance that they would crash. Testosterone levels were significantly higher in these men than in the men who were in the presence of another male.

"This experiment provides evidence for an effect that has existed in art, mythology, and literature for thousands of years: Beautiful women lead men to throw caution to the wind," write authors Richard Ronay and William von Hippel. "These findings suggest that, for men, the adaptive benefits gained by enticing mates and intimidating rivals may have resulted in evolved hormonal and neurological mechanisms that facilitated greater risk taking in the presence of attractive women."


Story Source:

The above story is based on materials provided by SAGE Publications. Note: Materials may be edited for content and length.


Journal Reference:

  1. Ronay et al. The Presence of an Attractive Woman Elevates Testosterone and Physical Risk Taking in Young Men. Social Psychological and Personality Science, 2010; 1 (1): 57 DOI: 10.1177/1948550609352807

Cite This Page:

SAGE Publications. "Women do make men throw caution to the wind, research confirms." ScienceDaily. ScienceDaily, 22 March 2010. <www.sciencedaily.com/releases/2010/03/100319115715.htm>.
SAGE Publications. (2010, March 22). Women do make men throw caution to the wind, research confirms. ScienceDaily. Retrieved September 20, 2014 from www.sciencedaily.com/releases/2010/03/100319115715.htm
SAGE Publications. "Women do make men throw caution to the wind, research confirms." ScienceDaily. www.sciencedaily.com/releases/2010/03/100319115715.htm (accessed September 20, 2014).

Share This



More Health & Medicine News

Saturday, September 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Could Grief Affect The Immune Systems Of Senior Citizens?

Could Grief Affect The Immune Systems Of Senior Citizens?

Newsy (Sep. 19, 2014) The study found elderly people are much more likely to become susceptible to infection than younger adults going though a similar situation. Video provided by Newsy
Powered by NewsLook.com
Jury Delivers Verdict in Salmonella Trial

Jury Delivers Verdict in Salmonella Trial

AP (Sep. 19, 2014) A federal jury has convicted three people in connection with an outbreak of salmonella poisoning five years ago that sickened hundreds of people and was linked to a number of deaths. (Sept. 19) Video provided by AP
Powered by NewsLook.com
How The 'Angelina Jolie Effect' Increased Cancer Screenings

How The 'Angelina Jolie Effect' Increased Cancer Screenings

Newsy (Sep. 19, 2014) Angelina's Jolie's decision to undergo a preventative mastectomy in 2013 inspired many women to seek early screenings for the disease. Video provided by Newsy
Powered by NewsLook.com
The Cost of Ebola

The Cost of Ebola

Reuters - Business Video Online (Sep. 18, 2014) As Sierra Leone prepares for a three-day "lockdown" in its latest bid to stem the spread of Ebola, Ciara Lee looks at the financial implications of fighting the largest ever outbreak of the disease. Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins