Featured Research

from universities, journals, and other organizations

Favorable expectations make people like using a new mobile phone, study finds

Date:
September 20, 2010
Source:
Aalto University
Summary:
The more a user expects to like using a new mobile phone, the more he or she will like to use it. According to researchers in Finland, users' favorable expectations make them forgive encountered usability problems and perceive new mobile phones usable.

The more a user expects to like using a new mobile phone, the more he will like to use it. According to Helsinki Institute for Information Technology HIIT researchers, users' favorable expectations make them forgive encountered usability problems and perceive new mobile phones usable.

In an experiment by Eeva Raita and Antti Oulasvirta, subjects read either a positive or a negative product review for a novel mobile phone before using it. After reading the review, subjects performed either easy or hard task with the phone, and then rated its' usability with a standard questionnaire. The study revealed a strong effect of positive expectations: The subjects who had read the positive review gave the phone 74% higher usability ratings than others -- even when they had great trouble using it.

The researchers highlight that expectations might influence users' product perceptions more than they acknowledge. New devices are often bought without first-hand knowledge forcing users to trust advertisements, brands, word of mouth, product reviews and discussion forums. The study reveals that these expectations influence users' perceptions strongly also after purchase making users forgive usability problems to a device they have expected to be good. While the effect of expectations on short-term formation of perceptions are evidently strong, Raita and Oulasvirta are now running more studies to explore the effect of expectations in a more long-term use.

The study, titled "Too Good To Be Bad: The Effect of Favorable Expectations on Usability Perceptions" will be published at the proceedings of the 54th annual meeting of Human Factors and Ergonomics Society (HFES) held in San Francisco next week.

Helsinki Institute for Information Technology HIIT is a joint research institute of Aalto University and the University of Helsinki for basic and applied research on information technology.


Story Source:

The above story is based on materials provided by Aalto University. Note: Materials may be edited for content and length.


Cite This Page:

Aalto University. "Favorable expectations make people like using a new mobile phone, study finds." ScienceDaily. ScienceDaily, 20 September 2010. <www.sciencedaily.com/releases/2010/09/100920080455.htm>.
Aalto University. (2010, September 20). Favorable expectations make people like using a new mobile phone, study finds. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2010/09/100920080455.htm
Aalto University. "Favorable expectations make people like using a new mobile phone, study finds." ScienceDaily. www.sciencedaily.com/releases/2010/09/100920080455.htm (accessed September 2, 2014).

Share This




More Matter & Energy News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Google Teases India Event, Possible Android One Reveal

Google Teases India Event, Possible Android One Reveal

Newsy (Sep. 1, 2014) Google has announced a Sept. 15 event in India during which they're expected to reveal their Android One phones. Video provided by Newsy
Powered by NewsLook.com
Australian Airlines Relax Phone Ban Too

Australian Airlines Relax Phone Ban Too

Reuters - Business Video Online (Aug. 26, 2014) Qantas and Virgin say passengers can use their smartphones and tablets throughout flights after a regulator relaxed a ban on electronic devices during take-off and landing. As Hayley Platt reports the move comes as the two domestic rivals are expected to post annual net losses later this week. Video provided by Reuters
Powered by NewsLook.com
Hurricane Marie Brings Big Waves to California Coast

Hurricane Marie Brings Big Waves to California Coast

Reuters - US Online Video (Aug. 26, 2014) Huge waves generated by Hurricane Marie hit the Southern California coast. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com
Chinese Researchers Might Be Creating Supersonic Submarine

Chinese Researchers Might Be Creating Supersonic Submarine

Newsy (Aug. 26, 2014) Chinese researchers have expanded on Cold War-era tech and are closer to building a submarine that could reach the speed of sound. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins