Featured Research

from universities, journals, and other organizations

Nostalgic consumers are more likely to give to charity

Date:
December 14, 2011
Source:
University of Chicago Press Journals
Summary:
Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study.

Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.

"Previous research has shown that nostalgia can increase self-esteem, boost perceptions of meaning in life, and foster a sense of social connectedness," write authors Xinyue Zhou (Sun Yat-Sen University), Tim Wildschut, Constantine Sedikides (both University of Southampton), Kan Shi (Chinese Academy of Sciences), and Cong Feng (Sun Yat-Sen University). "Nostalgia does not just have positive effects for the nostalgic individual but also for others, as beneficiaries of charities."

The authors set out to investigate whether nostalgia increases donor intentions and tangible donations to charity -- and whether it's a good idea to incorporate nostalgia in charity appeals.

In five studies, the authors induced feelings of nostalgia by instructing participants to bring to mind a nostalgic autobiographical event. They then presented participants with a variety of charity appeals.

The researchers then measured participants' intentions toward young earthquake victims or children in relatively deprived rural area of China. In one study they measured concrete intentions to volunteer and donate. In studies 2-4, they examined more global intentions for volunteerism and monetary donations. And in study 5, they measured tangible charitable behavior.

"We have demonstrated that nostalgia augments empathy-based charitable intentions and behavior," the authors write. "It is encouraging to learn that people can mine their nostalgic memories and derive from this a feeling of empathy for the suffering of others."

"For several hundred years, nostalgia has been regarded as a negative emotion," the authors write. "It has been labeled as a medical disease, a brain affliction, and a psychiatric disorder. Recent empirical findings have rendered this view highly questionable. Nostalgia is a predominantly (albeit not exclusively) positive emotion that serves vital psychological functions."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, and Cong Feng. Nostalgia: The Gift That Keeps on Giving. Journal of Consumer Research, June 2012 DOI: 10.1086/662199

Cite This Page:

University of Chicago Press Journals. "Nostalgic consumers are more likely to give to charity." ScienceDaily. ScienceDaily, 14 December 2011. <www.sciencedaily.com/releases/2011/12/111213110554.htm>.
University of Chicago Press Journals. (2011, December 14). Nostalgic consumers are more likely to give to charity. ScienceDaily. Retrieved July 29, 2014 from www.sciencedaily.com/releases/2011/12/111213110554.htm
University of Chicago Press Journals. "Nostalgic consumers are more likely to give to charity." ScienceDaily. www.sciencedaily.com/releases/2011/12/111213110554.htm (accessed July 29, 2014).

Share This




More Mind & Brain News

Tuesday, July 29, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com
University Quiz Implies Atheists Are Smarter Than Christians

University Quiz Implies Atheists Are Smarter Than Christians

Newsy (July 25, 2014) An online quiz from a required course at Ohio State is making waves for suggesting atheists are inherently smarter than Christians. Video provided by Newsy
Powered by NewsLook.com
Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

AFP (July 24, 2014) A so-called drugs rehab 'clinic' is closed down in Pakistan after police find scores of ‘patients’ chained up alleging serial abuse. Duration 03:05 Video provided by AFP
Powered by NewsLook.com
New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins