Featured Research

from universities, journals, and other organizations

Looking for love: Researchers put online dating to the test

Date:
January 12, 2012
Source:
Drexel University
Summary:
Today, one-in-five Americans finds his or her spouse via online dating websites, but according to researchers, marriage isn’t the only measure of success among people looking for love in cyberspace.

Today, one-in-five Americans finds his or her spouse via online dating websites, but according to Drexel University researchers, marriage isn't the only measure of success among people looking for love in cyberspace.

Rachel Magee and Christopher Mascaro, both second-year Ph.D students in The iSchool at Drexel, College of Information Science and Technology, and their advisor Dr. Sean P. Goggins, completed a study that takes a closer look at the success stories of online daters. Their results, which will be presented at the international iConference in February, point toward a more accurate interpretation of why people decide to use online dating technology, why they choose a specific site and what they consider a successful online dating experience.

"We each had used online dating sites, and were both fascinated with how and why people use these services," Magee said "We started to look at the research out there, and realized that what was missing was research into what constitutes successful online dating experiences. This is an extremely important part of most people's lives, and we wanted to look at the big picture."

The Drexel study, entitled "Not Just a Wink and a Smile: An Analysis of User-Defined Success in Online Dating," examined data gathered during a two-week sample period in the spring of 2011 from success stories listed on the dating sites Match.com, eHarmony and OkCupid. The researchers looked at a random sampling of 20 percent of the success stories from each site.

Their findings concluded that a vast majority, 84 percent, of users who reported "successful" experiences on eHarmony where referring to marriage. By contrast, 46.7 percent of the reported success stories from Match.com were marriage stories and only 23 percent of the success stories on OkCupid were about marriage.

"What we found in our research confirmed some of our experiences and anecdotal evidence, that certain dating sites fostered certain cultures and the range of success stories indicated as much," Mascaro said. "Our findings also indicate that even with the proliferation of technologically and mediated social networking sites, real world social networks still play a significant role in technological adoption and mate selection."

Each of the sites broke down their results into three categories of success: dating, engaged and married. An analysis of the data revealed that most users who had a successful experience on OkCupid, considered dating to be successful with slightly fewer stories of engagement and the fewest stories in the category of marriage.

The frequency of stories for both eHarmony and Match.com increased in each category from dating to marriage.

The researchers also examined geographic distribution of the people who logged on to write about their online dating success stories. Success stories followed population trends across the country. The region with the most respondents was the South Atlantic, while California boasted the most success stories as a state and Houston, Chicago and New York, respectively, were the top cities in generating online dating stories. The stories and locations of successful online daters indicate that in-person social networks may influence why individuals select online dating sites.

"Geography might not play a big role in dating site selection, but the people you know, especially if they are successful at online dating, might influence site adoption," Magee said. "This has implications for the design of online dating sites, and for people using these sites or interested in participating in online dating. There are so many sites out there, and many different success stories."

Magee and Mascaro are in their second year of Ph.D study working toward degrees in information studies at The iSchool.


Story Source:

The above story is based on materials provided by Drexel University. Note: Materials may be edited for content and length.


Cite This Page:

Drexel University. "Looking for love: Researchers put online dating to the test." ScienceDaily. ScienceDaily, 12 January 2012. <www.sciencedaily.com/releases/2012/01/120105142811.htm>.
Drexel University. (2012, January 12). Looking for love: Researchers put online dating to the test. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2012/01/120105142811.htm
Drexel University. "Looking for love: Researchers put online dating to the test." ScienceDaily. www.sciencedaily.com/releases/2012/01/120105142811.htm (accessed October 20, 2014).

Share This



More Computers & Math News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Facebook Says The DEA's Fake Accounts Go Too Far

Facebook Says The DEA's Fake Accounts Go Too Far

Newsy (Oct. 19, 2014) Facebook says the DEA violated its Terms of Service and that such impersonations damage the integrity of the site. Video provided by Newsy
Powered by NewsLook.com
Court Ruling Means Kids' Online Activity Could Be On Parents

Court Ruling Means Kids' Online Activity Could Be On Parents

Newsy (Oct. 17, 2014) In a ruling attorneys for both sides agreed was a first of its kind, a Georgia appeals court said parents can be held liable for what kids put online. Video provided by Newsy
Powered by NewsLook.com
For Google, Even A $16.5 Billion Earnings Report Is A Miss

For Google, Even A $16.5 Billion Earnings Report Is A Miss

Newsy (Oct. 17, 2014) Analysts were expecting more, but Google’s ad growth slowed on the quarter and the company is spending more of its money. Video provided by Newsy
Powered by NewsLook.com
Obama Signs Cybersecurity Order, Wants Safer Payments

Obama Signs Cybersecurity Order, Wants Safer Payments

Reuters - US Online Video (Oct. 17, 2014) President Barack Obama announces details of a new executive order designed to make federal payments safer following recent massive data breaches. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins