Featured Research

from universities, journals, and other organizations

Race may play significant role in presidential election, survey finds

Date:
August 6, 2012
Source:
American Psychological Association (APA)
Summary:
Voters’ racial attitudes, both conscious and unconscious, may be a significant factor in this year’s U.S. presidential election, particularly since whites tend to prefer people of their own race, according to new research.

Voters' racial attitudes, both conscious and unconscious, may be a significant factor in this year's U.S. presidential election, particularly since whites tend to prefer people of their own race, according to research presented at the 120th Annual Convention of the American Psychological Association.

Related Articles


"People may not even be aware that they have certain racial attitudes and that could be why, even with an African-American president in the White House for nearly four years, race continues to play a role in electoral politics," Anthony G. Greenwald, PhD, said in an interview. Greenwald was lead researcher on a Anthony G. Greenwald, PhD, survey of 15,000 voters.

The survey asked respondents about their political beliefs, how "warmly" they felt toward black and white people, and which presidential contender they preferred. The survey was done between January and April 2012, while the Republican hopefuls included Herman Cain, Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum. The research team also measured unconscious racial attitudes using the Implicit Association Test (IAT), which Greenwald developed more than a decade ago to measure thoughts and biases that people don't realize they have. Variations of the test measure implicit attitudes about topics such as race, gender, sexuality and ethnicity.

The IAT results showed a pattern labeled "automatic white preference" among a majority of eligible white voters. The finding that some candidates are more attractive to voters with pro-white racial attitudes does not mean that those candidates are racist, Greenwald emphasized.

Previous research has shown that both blacks and whites show explicit preferences for their own race, according to Greenwald. However, when it comes to implicit, or unconscious, preferences, blacks tend not to prefer one race over another, whereas close to 70 percent of white Americans show an implicit racial bias, he said.

The research team is continuing to collect data on people's attitudes about the 2012 presidential candidates as part of the Decision 2012 IAT study, with a survey modified to focus on voters' comparisons of Romney with President Obama. Summaries of the data will be posted on the site each month beginning in mid-August. Anyone can take the test at https://implicit.harvard.edu/implicit/demo/featuredtask.html

Other collaborators on the Decision 2012 IAT project are Mahzarin Banaji, PhD, of Harvard University; Teri Kirby, BA, and Kaiyuan Xu, BA, of the University of Washington; and Brian Nosek, PhD, and Sriram Natarajan, PhD, of the University of Virginia.


Story Source:

The above story is based on materials provided by American Psychological Association (APA). Note: Materials may be edited for content and length.


Cite This Page:

American Psychological Association (APA). "Race may play significant role in presidential election, survey finds." ScienceDaily. ScienceDaily, 6 August 2012. <www.sciencedaily.com/releases/2012/08/120806093940.htm>.
American Psychological Association (APA). (2012, August 6). Race may play significant role in presidential election, survey finds. ScienceDaily. Retrieved March 27, 2015 from www.sciencedaily.com/releases/2012/08/120806093940.htm
American Psychological Association (APA). "Race may play significant role in presidential election, survey finds." ScienceDaily. www.sciencedaily.com/releases/2012/08/120806093940.htm (accessed March 27, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, March 27, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

AAA: Distracted Driving a Serious Teen Problem

AAA: Distracted Driving a Serious Teen Problem

AP (Mar. 25, 2015) While distracted driving is not a new problem for teens, new research from the AAA Foundation for Traffic Safety says it&apos;s much more serious than previously thought. (March 25) Video provided by AP
Powered by NewsLook.com
Smartphone Use Changing Our Brain and Thumb Interaction, Say Researchers

Smartphone Use Changing Our Brain and Thumb Interaction, Say Researchers

Reuters - Innovations Video Online (Mar. 25, 2015) European researchers say our smartphone use offers scientists an ideal testing ground for human brain plasticity. Dr Ako Ghosh&apos;s team discovered that the brains and thumbs of smartphone users interact differently from those who use old-fashioned handsets. Jim Drury went to meet him. Video provided by Reuters
Powered by NewsLook.com
Many Don't Know They Have Alzheimer's, But Their Doctors Do

Many Don't Know They Have Alzheimer's, But Their Doctors Do

Newsy (Mar. 24, 2015) According to a new study by the Alzheimer&apos;s Association, more than half of those who have the degenerative brain disease aren&apos;t told by their doctors. Video provided by Newsy
Powered by NewsLook.com
A Quick 45-Minute Nap Can Improve Your Memory

A Quick 45-Minute Nap Can Improve Your Memory

Newsy (Mar. 23, 2015) Researchers found those who napped for 45 minutes to an hour before being tested on information recalled it five times better than those who didn&apos;t. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins