Featured Research

from universities, journals, and other organizations

Public health messages encourage fathers to speak with their children about sex, study finds

Date:
September 6, 2012
Source:
RTI International
Summary:
Public health messages may help encourage fathers to have more conversations with their children about waiting to become sexually active, according to researchers.

Public health messages may help encourage fathers to have more conversations with their children about waiting to become sexually active, according to researchers at RTI International and George Washington University.

The study, published in The American Journal of Health Promotion, examined changes in parent-child communication habits following exposure to public health messages over 18 months.

During the study period, more than 1,200 parents of adolescent or pre-adolescent children were exposed to video, print and audio public service announcements (PSAs) that promoted the benefits of speaking to their children about delaying initiation of sexual activity. The PSAs were a part of Parents Speak Up National Campaign, a multimedia social marketing campaign aimed at promoting parent-child communication about sex. A control group of almost 700 parents were not exposed to the messages.

The researchers found that fathers exposed to campaign messages demonstrated a consistent and increasing pattern of father-child communication over the 18-month period compared to fathers who were not exposed to the PSAs.

However, among mothers, the PSAs had little lasting impact. Although there was some evidence of impact following initial exposure, the frequency of mother-child communication across the 18-month period did not differ between mothers exposed to the campaign messages and those not exposed.

"With this study, we wanted to extend our understanding of the impact of health-related PSA campaigns on parent-child communication patterns and explore these communication patterns as a developmental process over an extended period of time," said Jonathan L. Blitstein, Ph.D., a research psychologist at RTI and lead author of the study. "We found that mothers and fathers respond differently to these messages and that may be due to the fact that mothers in general are more likely to talk to their children about sensitive topics, such as sexual behavior. We also saw the importance of repeat exposure, which offers multiple opportunities for leaning and persuasion."

At the conclusion of the study period, fathers exposed to the PSAs communicated with their children about sex at levels that were similar to the baseline level of mothers. These results, researchers said, underscore the potential of fathers to become more involved in talking with their children about potentially sensitive and important topics.

"Given generally low rates at which fathers tend to engage their children in conversations about sex, even modest increases can produce meaningful gains," Blitstein said.


Story Source:

The above story is based on materials provided by RTI International. Note: Materials may be edited for content and length.


Journal Reference:

  1. Jonathan L. Blitstein, W. Douglas Evans, Kevin C. Davis, Kian Kamyab. Repeated Exposure to Media Messages Encouraging Parent-Child Communication About Sex: Differential Trajectories for Mothers and Fathers. American Journal of Health Promotion, 2012; 27 (1): 43 DOI: 10.4278/ajhp.110302-QUAN-95

Cite This Page:

RTI International. "Public health messages encourage fathers to speak with their children about sex, study finds." ScienceDaily. ScienceDaily, 6 September 2012. <www.sciencedaily.com/releases/2012/09/120906141123.htm>.
RTI International. (2012, September 6). Public health messages encourage fathers to speak with their children about sex, study finds. ScienceDaily. Retrieved July 24, 2014 from www.sciencedaily.com/releases/2012/09/120906141123.htm
RTI International. "Public health messages encourage fathers to speak with their children about sex, study finds." ScienceDaily. www.sciencedaily.com/releases/2012/09/120906141123.htm (accessed July 24, 2014).

Share This




More Mind & Brain News

Thursday, July 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

China's Ageing Millions Look Forward to Bleak Future

China's Ageing Millions Look Forward to Bleak Future

AFP (July 24, 2014) — China's elderly population is expanding so quickly that children struggle to look after them, pushing them to do something unexpected in Chinese society- move their parents into a nursing home. Duration: 02:07 Video provided by AFP
Powered by NewsLook.com
Idaho Boy Helps Brother With Disabilities Complete Triathlon

Idaho Boy Helps Brother With Disabilities Complete Triathlon

Newsy (July 23, 2014) — An 8-year-old boy helped his younger brother, who has a rare genetic condition that's confined him to a wheelchair, finish a triathlon. Video provided by Newsy
Powered by NewsLook.com
Huge Schizophrenia Study Finds Dozens Of New Genetic Causes

Huge Schizophrenia Study Finds Dozens Of New Genetic Causes

Newsy (July 22, 2014) — The 83 new genetic markers could open dozens of new avenues for schizophrenia treatment research. Video provided by Newsy
Powered by NewsLook.com
Why Do People Believe We Only Use 10 Percent Of Our Brains?

Why Do People Believe We Only Use 10 Percent Of Our Brains?

Newsy (July 22, 2014) — The new sci-fi thriller "Lucy" is making people question whether we really use all our brainpower. But, as scientists have insisted for years, we do. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins