Featured Research

from universities, journals, and other organizations

Debate reactions measured in real time

Date:
October 19, 2012
Source:
Texas Tech University
Summary:
Researchers are measuring audience reactions to the debates live, second-by-second, using state-of-the-art technology. For the final debate, they will have people from the community participate. The research center will have 10 Republicans and 10 Democrats, a mix of men and women, watch and rate the debate performance in real time.

As Election Day draws nearer, many people are watching the presidential debates with interest. This fall, a team of media and communication professors and students at Texas Tech University are watching the debates a little differently.

Researchers in the College of Media and Communication are measuring audience reactions to the debates live, second-by-second, using state-of-the-art technology in the college's Center for Communication Research. For the final debate, they will have people from the community participate. The research center will have 10 Republicans and 10 Democrats, a mix of men and women, watch and rate the debate performance in real time.

Erik Bucy, Formby Regents Professor of Strategic Communication, said there is value to studying people from different age groups, and they hope to do that during the final presidential debate Monday (Oct. 22).

"We can learn a lot by studying young adults whose political beliefs may be less crystallized, but we'd also like to include some voters and potential voters from outside the Texas Tech community," Bucy said. "I know a lot of people here in West Texas are heavily invested in the next election, regardless of which candidate they support."

In the study, audience members use hand-held dials to indicate how they feel about what they see and hear during the debates.

Glenn Cummins, director of the Center for Communication Research at Texas Tech, said the researchers can track viewers' responses on screen grouped by audience characteristics such as party affiliation or gender.

"Of course, we still get numerical data that we can more formally analyze later," Cummins said. "But seeing that live response in real time in a visual form lets us identify how people are responding both in general and to specific things the candidates are saying."


Story Source:

The above story is based on materials provided by Texas Tech University. The original article was written by Leslie Cranford. Note: Materials may be edited for content and length.


Cite This Page:

Texas Tech University. "Debate reactions measured in real time." ScienceDaily. ScienceDaily, 19 October 2012. <www.sciencedaily.com/releases/2012/10/121019092937.htm>.
Texas Tech University. (2012, October 19). Debate reactions measured in real time. ScienceDaily. Retrieved April 19, 2014 from www.sciencedaily.com/releases/2012/10/121019092937.htm
Texas Tech University. "Debate reactions measured in real time." ScienceDaily. www.sciencedaily.com/releases/2012/10/121019092937.htm (accessed April 19, 2014).

Share This



More Science & Society News

Saturday, April 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Drought Concerns May Hurt Lake Tourism

Drought Concerns May Hurt Lake Tourism

AP (Apr. 18, 2014) — Operators of recreational businesses on western reservoirs worry that ongoing drought concerns will keep boaters and other visitors from flocking to the popular summer attractions. (April 18) Video provided by AP
Powered by NewsLook.com
Small Reactors Could Be Future of Nuclear Energy

Small Reactors Could Be Future of Nuclear Energy

AP (Apr. 17, 2014) — After the Fukushima nuclear disaster, the industry fell under intense scrutiny. Now, small underground nuclear power plants are being considered as the possible future of the nuclear energy. (April 17) Video provided by AP
Powered by NewsLook.com
Heartbleed Hack Leads To Arrest

Heartbleed Hack Leads To Arrest

Newsy (Apr. 17, 2014) — A 19-year-old computer science student has been arrested in relation to a data breach of 900 social insurance numbers from Canada's revenue agency. Video provided by Newsy
Powered by NewsLook.com
Scientists Create Stem Cells From Adult Skin Cells

Scientists Create Stem Cells From Adult Skin Cells

Newsy (Apr. 17, 2014) — The breakthrough could mean a cure for some serious diseases and even the possibility of human cloning, but it's all still a way off. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins