Featured Research

from universities, journals, and other organizations

Specialized messages increase likelihood of male hand washing

Date:
January 11, 2013
Source:
International Communication Association
Summary:
The CDC reports that 77 percent of males wash their hands when leaving the restroom. Recent research found that this figure increased to 86 percent among men who were primed with messages in bathrooms.

The CDC reports that 77% of males wash their hands when leaving the restroom. Recent research, published in the journal Human Communication Research, found that this figure increased to 86% among men who were primed with messages in bathrooms.

Maria Lapinski, Michigan State University; Erin Maloney, University of Pennsylvania; Mary Braz, Westchester University; and Hillary Shulman, North Central College published in Human Communication Research their findings from a field study of college-aged men. Conducted at Michigan State University, males were surveyed and self-reported washing their hands 75% of the time. This led to a field experiment where signs were posted in bathrooms that read "4 out of 5 Males Wash Their Hands," with pictures of students wearing MSU hats and a guide to effective hand washing. Researchers in the bathroom then recorded hand-washing behavior and marked how well the guide was followed. When the participants exited the bathroom they were approached by experimenters and willing participants filled out a questionnaire.

The findings suggested that men who are exposed to a relatable message in the bathroom are more likely to wash their hands and ran the water longer than participants not exposed to the messages. This can have huge implications on public health, particularly during cold and flu season.

"It is important from a public health standpoint, because quality hand washing can prevent transmission of many diseases and we have good evidence that people typically don't do it as often or as well as they should," Lapinski said.

"This investigation not only advances communication theory in meaningful ways," said John Courtright, editor of Human Communication Research and professor at the University of Delaware, "But it also increases our knowledge about the important role of communication in health campaigns."


Story Source:

The above story is based on materials provided by International Communication Association. Note: Materials may be edited for content and length.


Journal Reference:

  1. Maria Knight Lapinski, Erin K. Maloney, Mary Braz, Hillary C. Shulman. Testing the Effects of Social Norms and Behavioral Privacy on Hand Washing: A Field Experiment. Human Communication Research, 2013; 39 (1): 21 DOI: 10.1111/j.1468-2958.2012.01441.x

Cite This Page:

International Communication Association. "Specialized messages increase likelihood of male hand washing." ScienceDaily. ScienceDaily, 11 January 2013. <www.sciencedaily.com/releases/2013/01/130111092717.htm>.
International Communication Association. (2013, January 11). Specialized messages increase likelihood of male hand washing. ScienceDaily. Retrieved August 20, 2014 from www.sciencedaily.com/releases/2013/01/130111092717.htm
International Communication Association. "Specialized messages increase likelihood of male hand washing." ScienceDaily. www.sciencedaily.com/releases/2013/01/130111092717.htm (accessed August 20, 2014).

Share This




More Health & Medicine News

Wednesday, August 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Raw: World's Oldest Man Lives in Japan

Raw: World's Oldest Man Lives in Japan

AP (Aug. 20, 2014) A 111-year-old Japanese was certified as the world's oldest man by Guinness World Records on Wednesday. Sakari Momoi, a native of Fukushima in northern Japan, was given a certificate at a hospital in Tokyo. (Aug. 20) Video provided by AP
Powered by NewsLook.com
Ebola-Hit Sierra Leone's Freetown a City on Edge

Ebola-Hit Sierra Leone's Freetown a City on Edge

AFP (Aug. 19, 2014) Residents of Sierra Leone's capital voice their fears as the Ebola virus sweeps through west Africa. Duration: 00:56 Video provided by AFP
Powered by NewsLook.com
101-Year-Old Working Man Has All The Advice You Need

101-Year-Old Working Man Has All The Advice You Need

Newsy (Aug. 19, 2014) Herman Goldman has worked at the same lighting store for almost 75 years. Find out his secrets to a happy, productive life. Video provided by Newsy
Powered by NewsLook.com
Researcher Testing on-Field Concussion Scanners

Researcher Testing on-Field Concussion Scanners

AP (Aug. 19, 2014) Four Texas high school football programs are trying out an experimental system designed to diagnose concussions on the field. The technology is in response to growing concern over head trauma in America's most watched sport. (Aug. 19) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins