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'Foodie' movement gains momentum

Date:
February 13, 2013
Source:
Institute of Food Technologists (IFT)
Summary:
The line between specialty and mainstream foods continues to blur due to the escalating foodie movement. In the February issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), Contributing Editor A. Elizabeth Sloan highlights the latest statistics on the foodie phenomenon in the United States.

The line between specialty and mainstream foods continues to blur due to the escalating foodie movement. In the February issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), Contributing Editor A. Elizabeth Sloan highlights the latest statistics on the foodie phenomenon in the United States.

The following stats are from the National Association for the Specialty Food Trade (NAFST), Package Facts and the 2012 Culinary Visions Panel Survey.

• Three-quarters (76 percent) of U.S. adults enjoy talking about new or interesting foods. 53 percent of U.S. adults regularly watch cooking shows.
• Two-thirds (68 percent) of adults purchase specialty foods for everyday home meals.
• Total sales of specialty foods reached $75.1 billion in 2011. Chocolate, specialty oils, cheese, and yogurt/kefir are purchased by more than half of specialty food shoppers, and yogurt/kefir is the fastest growing sector.
• More than half (57 percent) of specialty food shoppers bought Italian specialty items in 2012 and 56 percent bought Mexican products.
• 42 percent of foodies count calories, more than twice the percentage of the general population.
• 54 percent of casual diners are considered foodies because of their desire to always or usually try new menu items when going to a restaurant.


Story Source:

The above story is based on materials provided by Institute of Food Technologists (IFT). Note: Materials may be edited for content and length.


Journal Reference:

  1. A. Elizabeth Sloan. The Foodie Phenomenon. Food Technology, February 2013, Volume 67, No.2 [link]

Cite This Page:

Institute of Food Technologists (IFT). "'Foodie' movement gains momentum." ScienceDaily. ScienceDaily, 13 February 2013. <www.sciencedaily.com/releases/2013/02/130213152124.htm>.
Institute of Food Technologists (IFT). (2013, February 13). 'Foodie' movement gains momentum. ScienceDaily. Retrieved August 1, 2014 from www.sciencedaily.com/releases/2013/02/130213152124.htm
Institute of Food Technologists (IFT). "'Foodie' movement gains momentum." ScienceDaily. www.sciencedaily.com/releases/2013/02/130213152124.htm (accessed August 1, 2014).

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