Featured Research

from universities, journals, and other organizations

Growing gap between teens' materialism and willingness to work hard

Date:
May 1, 2013
Source:
San Diego State University
Summary:
New research shows a growing gap between materialism and the desire to work hard in young people today. Researchers studied results of surveys of 355,000 US high school seniors from 1976 to 2007, examining the materialistic values of three generations with questions focused on the perceived importance of having a lot of money and material goods, as well as the willingness to work hard.

Are today's youth really more materialistic and less motivated than past generations, or do adults tend to perceive moral weakness in the next generation?

San Diego State University psychology professor Jean M. Twenge -- along with co-author Tim Kasser, professor of psychology at Knox College -- has set out to answer that question.

In a study published today by Personality and Social Psychology Bulletin, Twenge and Kasser show that there is in fact a growing gap for today's young adults between materialism and the desire to work hard.

"Compared to previous generations, recent high school graduates are more likely to want lots of money and nice things, but less likely to say they're willing to work hard to earn them," said Twenge, author of the book "Generation Me."

"That type of 'fantasy gap' is consistent with other studies showing a generational increase in narcissism and entitlement," Twenge said.

Twenge and Kasser drew from a nationally representative survey of 355,000 U.S. high school seniors conducted from 1976 to 2007. The survey examines the materialistic values of three generations with questions focused on the perceived importance of having a lot of money and material goods, as well as the willingness to work hard.

The fantasy gap

Compared to Baby Boomers graduating from high school in the 1970s, recent high school students are more materialistic -- 62 percent of students surveyed in 2005-07 think it's important to have a lot of money, while just 48 percent had the same belief in 1976-78.

Sixty-nine percent of recent high school graduates thought it was important to own a home, compared to just 55 percent in 1976-78. Materialism peaked in the 80s and 90s with Generation X and has continued to stay high.

As for work ethic, 39 percent of students surveyed in 2005-07 admitted they didn't want to work hard, compared to only 25 percent in 1976-78.

The researchers also found that adolescents' materialism was highest when advertising spending made up a greater percentage of the U.S. economy.

"This suggests that advertising may play a crucial role in the development of youth materialism," said Twenge. "It also might explain the gap between materialism and the work ethic, as advertising rarely shows the work necessary to earn the money necessary to pay for the advertised products."

Why it matters

Understanding generational trends in materialism among youth is important because placing a strong priority on money and possessions is associated with a variety of problems, including depression and anxiety, according to earlier research performed by Kasser.

"This study shows how the social environment shapes adolescents attitudes," said Twenge. "When family life and economic conditions are unstable, youth may turn to material things for comfort. And when our society funds large amounts of advertising, youth are more likely to believe that 'the good life' is 'the goods life.'"

The researchers

Twenge is author of "Generation Me: Why Today's Young Americans are More Confident, Assertive, Entitled -- and More Miserable than Ever Before" and "The Narcissism Epidemic: Living in the Age of Entitlement." She has authored more than 100 scientific publications.

Kasser has been a professor at Knox College (in Galesburg, Illinois) since 1995 and is the author of the book, "The High Price of Materialsm" and the editor of the book "Psychology and Consumer Culture: The Struggle for a Good Life in a Materialistic World." He has authored more than 80 scientific publications.


Story Source:

The above story is based on materials provided by San Diego State University. The original article was written by Beth Chee. Note: Materials may be edited for content and length.


Journal Reference:

  1. J. M. Twenge, T. Kasser. Generational Changes in Materialism and Work Centrality, 1976-2007: Associations With Temporal Changes in Societal Insecurity and Materialistic Role Modeling. Personality and Social Psychology Bulletin, 2013; DOI: 10.1177/0146167213484586

Cite This Page:

San Diego State University. "Growing gap between teens' materialism and willingness to work hard." ScienceDaily. ScienceDaily, 1 May 2013. <www.sciencedaily.com/releases/2013/05/130501131837.htm>.
San Diego State University. (2013, May 1). Growing gap between teens' materialism and willingness to work hard. ScienceDaily. Retrieved July 23, 2014 from www.sciencedaily.com/releases/2013/05/130501131837.htm
San Diego State University. "Growing gap between teens' materialism and willingness to work hard." ScienceDaily. www.sciencedaily.com/releases/2013/05/130501131837.htm (accessed July 23, 2014).

Share This




More Mind & Brain News

Wednesday, July 23, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Huge Schizophrenia Study Finds Dozens Of New Genetic Causes

Huge Schizophrenia Study Finds Dozens Of New Genetic Causes

Newsy (July 22, 2014) The 83 new genetic markers could open dozens of new avenues for schizophrenia treatment research. Video provided by Newsy
Powered by NewsLook.com
Why Do People Believe We Only Use 10 Percent Of Our Brains?

Why Do People Believe We Only Use 10 Percent Of Our Brains?

Newsy (July 22, 2014) The new sci-fi thriller "Lucy" is making people question whether we really use all our brainpower. But, as scientists have insisted for years, we do. Video provided by Newsy
Powered by NewsLook.com
Do Obese Women Have 'Food Learning Impairment'?

Do Obese Women Have 'Food Learning Impairment'?

Newsy (July 18, 2014) Yale researchers tested 135 men and women, and it was only obese women who were deemed to have "impaired associative learning." Video provided by Newsy
Powered by NewsLook.com
Does Mixing Alcohol and Energy Drinks Boost Urge To Drink?

Does Mixing Alcohol and Energy Drinks Boost Urge To Drink?

Newsy (July 18, 2014) A new study suggests that mixing alcohol with energy drinks makes you want to keep the party going. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins