Featured Research

from universities, journals, and other organizations

More TV time equals higher consumption of sweetened beverages among children

Date:
June 3, 2013
Source:
University of Gothenburg
Summary:
More time in front of the TV set and higher exposure to TV advertisements may lead to increased consumption of sweetened beverages among children.

More time in front of the TV set and higher exposure to TV adverts may lead to increased consumption of sweetened beverages among children. This is the conclusion of a new study from the University of Gothenburg, Sweden.

Related Articles


The parents of more than 1,700 two- to four-year-olds in Sweden responded to questions about their children's TV and screen habits and consumption of sweetened drinks.

About one parent in seven indicated that they tried to reduce their children's exposure to TV adverts; the same parents stated that their children were less prone to drink soft drinks and other sweetened beverages. Children of parents who were less strict about TV adverts were twice as likely to consume sweetened beverages every week.

The study was conducted in 2007-2010 as part of the EU research project IDEFICS -- Identification and Prevention of Dietary and Lifestyle -Induced Health Effects in Children and Infants. It reveals a very clear link between children's TV habits and their consumption of sweetened drinks.

'The children who watched more TV were more likely to drink these beverages. In fact, each additional hour in front of the TV increased the likelihood of regular consumption by 50 per cent. A similar link was found for total screen time,' says Stina Olafsdottir, PhD student at the Department of Food and Nutrition, and Sport Science and one of the researchers behind the study.

The study also found that children with higher exposure to food adverts on TV were more likely to consume sweetened beverages on a regular basis in a follow-up study conducted two years after the initial study. However, exposure to TV adverts could not explain the link between TV habit and beverage consumption entirely. It is therefore likely that the TV programmes watched also matter or that children simply enjoy drinking these types of beverages while watching TV.

The IDEFICS study is funded under the EU's Sixth Framework Programme. Eight countries are participating: Belgium, Cyprus, Estonia, Germany, Hungary, Italy, Spain and Sweden. The study presented here is based entirely on Swedish data. The article Young children's screen habits are associated with consumption of sweetened beverages independently of parental norms is published in the International Journal of Public Health.


Story Source:

The above story is based on materials provided by University of Gothenburg. Note: Materials may be edited for content and length.


Journal Reference:

  1. Steingerdur Olafsdottir, Gabriele Eiben, Hillevi Prell, Sabrina Hense, Lauren Lissner, Staffan Mεrild, Lucia Reisch, Christina Berg. Young children’s screen habits are associated with consumption of sweetened beverages independently of parental norms. International Journal of Public Health, 2013; DOI: 10.1007/s00038-013-0473-2

Cite This Page:

University of Gothenburg. "More TV time equals higher consumption of sweetened beverages among children." ScienceDaily. ScienceDaily, 3 June 2013. <www.sciencedaily.com/releases/2013/06/130603092340.htm>.
University of Gothenburg. (2013, June 3). More TV time equals higher consumption of sweetened beverages among children. ScienceDaily. Retrieved March 6, 2015 from www.sciencedaily.com/releases/2013/06/130603092340.htm
University of Gothenburg. "More TV time equals higher consumption of sweetened beverages among children." ScienceDaily. www.sciencedaily.com/releases/2013/06/130603092340.htm (accessed March 6, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, March 6, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Suicide Rates Up For Young Women In U.S.

Suicide Rates Up For Young Women In U.S.

Newsy (Mar. 6, 2015) — According to a report from the CDC, suicide rates among young women increased from 1994 to 2012 while rates among young men have decreased. Video provided by Newsy
Powered by NewsLook.com
Former NFL Players Donate Brains to Science

Former NFL Players Donate Brains to Science

Reuters - US Online Video (Mar. 3, 2015) — Super Bowl champions Sidney Rice and Steve Weatherford donate their brains, post-mortem, to scientific research into repetitive brain trauma. Jillian Kitchener reports. Video provided by Reuters
Powered by NewsLook.com
Alzheimer's Protein Plaque Found In 20-Year-Olds

Alzheimer's Protein Plaque Found In 20-Year-Olds

Newsy (Mar. 3, 2015) — Researchers found an abnormal protein associated with Alzheimer&apos;s disease in the brains of 20-year-olds. Video provided by Newsy
Powered by NewsLook.com
This Nasal Treatment Could Help Ease Migraine Pain

This Nasal Treatment Could Help Ease Migraine Pain

Newsy (Mar. 2, 2015) — Researchers gave lidocaine to 112 patients, and about 88 percent of the subjects said they needed less migraine-relief medicine the next day. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins