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How standardized cigarette packets reduce smoking

Date:
September 11, 2013
Source:
British Psychological Society (BPS)
Summary:
Standardized cigarette packaging may reduce acute cravings and are associated with less favourable perceptions of appeal, taste, popularity and motivation to buy than branded packs.

Standardized cigarette packaging may reduce acute cravings and are associated with less favourable perceptions of appeal, taste, popularity and motivation to buy than branded packs.

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These are the findings of a study by Leonie Brose and her colleagues from University College London that will be presented at the British Psychological Society’s Division of Health Psychology annual conference today, Thursday 12 September, in Brighton.

In the study 98 smokers rated their craving and motivation to stop before and after being exposed to their own cigarette package, another branded package or a standardized pack.

Acute motivation to stop was not affected but using packs similar to those introduced in Australia, previous research findings could be replicated - standardized packs of cigarettes were less appealing and smokers using them were perceived as less popular. In addition, people who were given the standardized packs expected the cigarettes to taste worse, compared to the branded packs.

Leonie explained that: “Cravings were significantly lower in the standardized pack compared with the branded packs, which may help reduce consumption and support any quit attempts. standardized cigarette packaging can help reduce smoking prevalence by reducing uptake and by helping smokers who are trying to stop.”


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The above story is based on materials provided by British Psychological Society (BPS). Note: Materials may be edited for content and length.


Cite This Page:

British Psychological Society (BPS). "How standardized cigarette packets reduce smoking." ScienceDaily. ScienceDaily, 11 September 2013. <www.sciencedaily.com/releases/2013/09/130911211927.htm>.
British Psychological Society (BPS). (2013, September 11). How standardized cigarette packets reduce smoking. ScienceDaily. Retrieved October 30, 2014 from www.sciencedaily.com/releases/2013/09/130911211927.htm
British Psychological Society (BPS). "How standardized cigarette packets reduce smoking." ScienceDaily. www.sciencedaily.com/releases/2013/09/130911211927.htm (accessed October 30, 2014).

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