Featured Research

from universities, journals, and other organizations

Brain stimulation affects compliance with social norms

Date:
October 3, 2013
Source:
University of Zurich
Summary:
Neuroeconomists have identified a specific brain region that controls compliance with social norms. They discovered that norm compliance is independent of knowledge about the norm and can be increased by means of brain stimulation.

Neuroeconomists at the University of Zurich have identified a specific brain region that controls compliance with social norms. They discovered that norm compliance is independent of knowledge about the norm and can be increased by means of brain stimulation.

Related Articles


How does the human brain control compliance with social norms? The biological mechanisms that underlie norm compliance are still poorly understood. In a new study, Christian Ruff, Giuseppe Ugazio, and Ernst Fehr from the University of Zurich show that the lateral prefrontal cortex plays a central role in norm compliance.

Prefrontal cortex controls norm behavior

For the study, 63 participants took part in an experiment in which they received money and were asked to decide how much of it they wanted to share with an anonymous partner. A prevalent fairness norm in Western cultures dictates that the money should be evenly split between the two players. However, this contrasts with the participants’ self-interest to keep as much money as possible for themselves. In another experiment, the participants were faced with the same decision, but knew in advance that they could be punished by the partner for an unfair proposal.

By means of a technique called “transcranial direct current stimulation,” which sends weak and painless electric currents through the skull, the excitability of specific brain regions can be modulated. During this experiment, the scientists used this technique to increase or decrease neural activity at the front of the brain, in the right lateral prefrontal cortex. Christian Ruff, Professor of Neuroeconomics and Decision Neuroscience at the University of Zurich, said: "We discovered that the decision to follow the fairness norm, whether voluntarily or under threat of sanctions, can be directly influenced by neural stimulation in the prefrontal cortex."

Brain stimulation affects normative behavior

When neural activity in this part of the brain was increased via stimulation, the participants’ followed the fairness norm more strongly when sanctions were threatened, but their voluntary norm compliance in the absence of possible punishments decreased. Conversely, when the scientists decreased neural activity, participants followed the fairness norm more strongly on a voluntary basis, but complied less with the norm when sanctions were threatened. Moreover, neural stimulation influenced the participants’ behavior, but it did not affect their perception of the fairness norm. It also did not alter their expectations about whether and how much they would be punished for violating the norm.

"We found that the brain mechanism responsible for compliance with social norms is separate from the processes that represent one’s knowledge and beliefs about the social norm," says Ernst Fehr, Chairman of the Department of Economics at the University of Zurich. "This could have important implications for the legal system as the ability to distinguish between right and wrong may not be sufficient for the ability to comply with social norms." Christian Ruff adds: "Our findings show that a socially and evolutionarily important aspect of human behavior depends on a specific neural mechanism that can be both up- and down-regulated with brain stimulation."


Story Source:

The above story is based on materials provided by University of Zurich. Note: Materials may be edited for content and length.


Cite This Page:

University of Zurich. "Brain stimulation affects compliance with social norms." ScienceDaily. ScienceDaily, 3 October 2013. <www.sciencedaily.com/releases/2013/10/131003155109.htm>.
University of Zurich. (2013, October 3). Brain stimulation affects compliance with social norms. ScienceDaily. Retrieved December 19, 2014 from www.sciencedaily.com/releases/2013/10/131003155109.htm
University of Zurich. "Brain stimulation affects compliance with social norms." ScienceDaily. www.sciencedaily.com/releases/2013/10/131003155109.htm (accessed December 19, 2014).

Share This


More From ScienceDaily



More Health & Medicine News

Friday, December 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Kids Die While Under Protective Services

Kids Die While Under Protective Services

AP (Dec. 18, 2014) As part of a six-month investigation of child maltreatment deaths, the AP found that hundreds of deaths from horrific abuse and neglect could have been prevented. AP's Haven Daley reports. (Dec. 18) Video provided by AP
Powered by NewsLook.com
Dads-To-Be Also Experience Hormone Changes During Pregnancy

Dads-To-Be Also Experience Hormone Changes During Pregnancy

Newsy (Dec. 18, 2014) A study from University of Michigan researchers found that expectant fathers see a decrease in testosterone as the baby's birth draws near. Video provided by Newsy
Powered by NewsLook.com
Prenatal Exposure To Pollution Might Increase Autism Risk

Prenatal Exposure To Pollution Might Increase Autism Risk

Newsy (Dec. 18, 2014) Harvard researchers found children whose mothers were exposed to high pollution levels in the third trimester were twice as likely to develop autism. Video provided by Newsy
Powered by NewsLook.com
UN: Up to One Million Facing Hunger in Ebola-Hit Countries

UN: Up to One Million Facing Hunger in Ebola-Hit Countries

AFP (Dec. 17, 2014) Border closures, quarantines and crop losses in West African nations battling the Ebola virus could lead to as many as one million people going hungry, UN food agencies said on Wednesday. Duration: 00:52 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins