Featured Research

from universities, journals, and other organizations

Rainy day can ruin online restaurant review

Date:
April 2, 2014
Source:
Georgia Institute of Technology
Summary:
After looking at 1.1 million online reviews for 840,000 restaurants in more than 32,000 cities across the country, researchers have found that the weather outside can be just as significant a factor for reviews as what happens inside a restaurant. The study shows evaluations written on rainy or snowy days, or very cold or hot days, are more negative than those written on nice days.

After looking at 1.1 million online reviews for 840,000 restaurants in more than 32,000 cities across the country, Georgia Tech and Yahoo Labs researchers have found that the weather outside can be just as significant a factor for reviews as what happens inside a restaurant. Their study shows evaluations written on rainy or snowy days, or very cold or hot days, are more negative than those written on nice days.

"People love to describe themselves as foodies. But in the end, it looks like we're all weather people, whether we realize it or not," said Saeideh Bakhshi, a Georgia Tech College of Computing Ph.D. candidate who led the study.

The study also found a nationwide spike in the number of reviews written during the summer, but July and August were the worst months of the year for ratings. November was the best.

"The best reviews are written on sunny days between 70 and 100 degrees," said Bakhshi. "Science has shown that weather impacts our mood, so a nice day can lead to a nice review. A rainy day can mean a miserable one."

The study covered a period of 10 years of reviews on sites that included Foursquare, Citysearch and TripAdvisor. It also found that demographic factors such as neighborhood diversity, education levels and population density have a significant impact.

For instance, areas with a high percentage of people with college degrees (more than 50 percent) average nearly three times more reviews than places where fewer than 10 percent have diplomas. However, higher education levels don't have much of an effect on ratings.

The study shows that population density of cities is closely tied to the expectations of service options. Based on reviews in busy cities, people are more patient with wait times and expect restaurants to have delivery options. In smaller cities, carryout service was rated more positively than places with delivery, but reviewers were harsher on pace of service.

"We also found that restaurants in the Northeast and Pacific get more reviews than places in the South and Midwest," Bakhshi added. "I think the difference between the South and Pacific comes mostly from the differences in education, diversity and liberal versus conservative. Blue states such as California, Washington and Oregon have a higher number of reviews per restaurant."

The research team also included Eric Gilbert, an assistant professor in Georgia Tech's School of Interactive Computing, and Partha Kanuparthy, a Yahoo Labs research scientist and 2012 Ph.D. Georgia Tech graduate in computer science.

"Our findings could help consumers better understand online reviews and ratings and help review sites calibrate recommendations," said Gilbert. "Outside factors apparently introduce bias in online ratings of a highly reviewed restaurant in big cities compared to a similar place in a rural area."

As for the ultimate "outside factor," Kanuparthy says restaurants face the same challenge as everyone else.

"You can plan the best wedding or birthday party. Restaurants can serve great food and provide spectacular service," he notes. "But no one can control the weather. In the end, you can't beat Mother Nature."

Abstract to the study can be found at: http://labs.yahoo.com/external_publication/2014/02/27/32842/


Story Source:

The above story is based on materials provided by Georgia Institute of Technology. Note: Materials may be edited for content and length.


Cite This Page:

Georgia Institute of Technology. "Rainy day can ruin online restaurant review." ScienceDaily. ScienceDaily, 2 April 2014. <www.sciencedaily.com/releases/2014/04/140402105557.htm>.
Georgia Institute of Technology. (2014, April 2). Rainy day can ruin online restaurant review. ScienceDaily. Retrieved October 22, 2014 from www.sciencedaily.com/releases/2014/04/140402105557.htm
Georgia Institute of Technology. "Rainy day can ruin online restaurant review." ScienceDaily. www.sciencedaily.com/releases/2014/04/140402105557.htm (accessed October 22, 2014).

Share This



More Science & Society News

Wednesday, October 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Chameleon Camouflage to Give Tanks Cloaking Capabilities

Chameleon Camouflage to Give Tanks Cloaking Capabilities

Reuters - Innovations Video Online (Oct. 22, 2014) Inspired by the way a chameleon changes its colour to disguise itself; scientists in Poland want to replace traditional camouflage paint with thousands of electrochromic plates that will continuously change colour to blend with its surroundings. The first PL-01 concept tank prototype will be tested within a few years, with scientists predicting that a similar technology could even be woven into the fabric of a soldiers' clothing making them virtually invisible to the naked eye. Matthew Stock reports. Video provided by Reuters
Powered by NewsLook.com
Jet Sales Lift Boeing Profit 18 Pct.

Jet Sales Lift Boeing Profit 18 Pct.

Reuters - Business Video Online (Oct. 22, 2014) Strong jet demand has pushed Boeing to raise its profit forecast for the third time, but analysts were disappointed by its small cash flow. Fred Katayama reports. Video provided by Reuters
Powered by NewsLook.com
U.S. Issues Ebola Travel Restrictions, Are Visa Bans Next?

U.S. Issues Ebola Travel Restrictions, Are Visa Bans Next?

Newsy (Oct. 22, 2014) Now that the U.S. is restricting travel from West Africa, some are dropping questions about a travel ban and instead asking about visa bans. Video provided by Newsy
Powered by NewsLook.com
US to Track Everyone Coming from Ebola Nations

US to Track Everyone Coming from Ebola Nations

AP (Oct. 22, 2014) Stepping up their vigilance against Ebola, federal authorities said Wednesday that everyone traveling into the US from Ebola-stricken nations will be monitored for symptoms for 21 days. (Oct. 22) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins