Featured Research

from universities, journals, and other organizations

Sporting latest tech toy can make you seem more like a leader

Date:
April 17, 2014
Source:
Vanderbilt University
Summary:
If you want to be perceived as a leader, new research suggests investing in the latest technological gadgets is the way to go. "Familiarity with and usage of new high-tech products appears to be a common manifestation of innovative behavior," write the authors. "Those who are tech-savvy are also perceived as authoritative on other subjects and as leaders."

Are you wondering whether to invest in the Google Glass or another technology breakthrough? If you're in business and want to be perceived as a leader, new research from Vanderbilt University suggests you might as well go for it.

Related Articles


"Familiarity with and usage of new high-tech products appears to be a common manifestation of innovative behavior," write Steve Hoeffler of Vanderbilt and Stacy Wood of North Carolina State University. "Those who are tech-savvy are also perceived as authoritative on other subjects and as leaders."

Hoeffler is associate professor of marketing at Owen Graduate School of Management at Vanderbilt University. Wood is Langdon Distinguished Professor of Marketing at Poole College of Management at North Carolina State College. Together they authored the paper "Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use," published by The Journal of Product Innovation Management.

For one part of the study, interviews were taped using actors who were categorized by their appearance and other factors.

"We taped them once where they took down a note using an old-fashioned calendar, then did another one where they whipped out an electronic calendar and did it that way," he said.

When test subjects viewed the interviews, they overwhelmingly viewed the actors using the electronic calendars as being more authoritative.

Another part of the study used resumes which were all similar except for hobbies, which were varied to signal whether the subjects were high tech or not. Again, the high tech candidates came out ahead.

In the trials, women who used technological gadgets benefited more than their male counterparts.

"This finding runs counter to the backlash effect typically found in impression management research in business settings," Hoeffler and Wood write. "Female job evaluations typically suffer after engaging in the same self-promoting impression management strategies that benefit their male counterparts."

Actually being able to operate the devices really isn't all that important, provided you know enough to look reasonably competent, Hoeffler said.

"Just possession is 90 percent of the game," he said. "And there are maybe 10 percent of situations where you have to display ability to use it."


Story Source:

The above story is based on materials provided by Vanderbilt University. The original article was written by Jim Patterson. Note: Materials may be edited for content and length.


Journal Reference:

  1. Stacy Wood, Steve Hoeffler. Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use. Journal of Product Innovation Management, 2013; 30 (6): 1254 DOI: 10.1111/jpim.12134

Cite This Page:

Vanderbilt University. "Sporting latest tech toy can make you seem more like a leader." ScienceDaily. ScienceDaily, 17 April 2014. <www.sciencedaily.com/releases/2014/04/140417191133.htm>.
Vanderbilt University. (2014, April 17). Sporting latest tech toy can make you seem more like a leader. ScienceDaily. Retrieved December 18, 2014 from www.sciencedaily.com/releases/2014/04/140417191133.htm
Vanderbilt University. "Sporting latest tech toy can make you seem more like a leader." ScienceDaily. www.sciencedaily.com/releases/2014/04/140417191133.htm (accessed December 18, 2014).

Share This


More From ScienceDaily



More Science & Society News

Thursday, December 18, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

UN: Up to One Million Facing Hunger in Ebola-Hit Countries

UN: Up to One Million Facing Hunger in Ebola-Hit Countries

AFP (Dec. 17, 2014) Border closures, quarantines and crop losses in West African nations battling the Ebola virus could lead to as many as one million people going hungry, UN food agencies said on Wednesday. Duration: 00:52 Video provided by AFP
Powered by NewsLook.com
Los Angeles Police To Receive 7,000 Body Cameras

Los Angeles Police To Receive 7,000 Body Cameras

Newsy (Dec. 17, 2014) Los Angeles Mayor Eric Garcetti announced the cameras will be distributed starting Jan. 1. Video provided by Newsy
Powered by NewsLook.com
Ivory Trade Boom Swamps Law Efforts

Ivory Trade Boom Swamps Law Efforts

Reuters - Business Video Online (Dec. 17, 2014) Demand for ivory has claimed the lives of tens of thousands of African elephants and now a conservation report says the illegal trade is overwhelming efforts to enforce the law. Amy Pollock reports. Video provided by Reuters
Powered by NewsLook.com
Indictments in West Virginia Chemical Spill Case

Indictments in West Virginia Chemical Spill Case

AP (Dec. 17, 2014) A grand jury indicted four former executives of Freedom Industries, the company at the center of the Jan. 9, 2014 chemical spill in Charleston, West Virginia. The spill contaminated the Elk River and the water supply of 300,000 people. (Dec. 17) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins