Featured Research

from universities, journals, and other organizations

Breastfeeding: Do celebrity ambassadors help the ordinary woman?

Date:
July 30, 2014
Source:
Taylor & Francis
Summary:
Breasts are the strongest symbol of female sexuality and are abundant in the media, on magazines, in adverts and in film. Celebrity breasts are depicted as objects of sexual desire and as a model for everyday women to aspire to. Broadcast images of breastfeeding however are scarce and elicit controversy and even revulsion.

Breasts are the strongest symbol of female sexuality and are abundant in the media, on magazines, in adverts and in film. Celebrity breasts are depicted as objects of sexual desire and as a model for everyday women to aspire to. Broadcast images of breastfeeding however are scarce and elicit controversy and even revulsion. In Feminist Media Studies, Spring-Serenity Duvall analyses celebrity depictions of breastfeeding, the ensuing debates, and the implications for motherhood and sexuality.

Angelina Jolie and Salma Hayek, powerful humanitarians with a focus on female and child health have recently appeared in public breastfeeding:Hayek boldly fed an African mother’s malnourished baby, andJolie allowed herself to be photographed breastfeeding at home.Both apparently spontaneous, but more likely manufactured political statements, intended to tackle the difficult politics of public breastfeeding.The ensuing controversy criticised Hayek for confusing racial boundaries, undermining the birth mother and furthermore, for feeding her own child beyond 12 months.This was judged to be a disgusting habit, damaging to the sexuality of the child, and in ironic contrast to the recommended 2 year feeding period for the African birth mother unable to feed.A jealous public wanting their icon returned to her rightful place as busty sex symbol?

Celebrity breastfeeding may now become a more commonplace sight as high profile individuals do their bit for the celebration of breastfeeding and women as sexyandmaternal beings.If you have a perfect body, designer clothes and a make-up artist to create a vision of maternal perfection, it’s ok.Could this risk a battle for average mothers against even more fervent social stigma of breastfeeding as unsightly and distasteful.

Jolie has traversed from sex symbol to global activist, campaigning for human rights whilst simultaneously managing to find time to breastfeed her child.Duvall hails her as“the ideal modern woman who is capable of not only having it all, but being it all”.By revealing her purportedly casual private moment, has she eased the conflict of women as sexual being and mother, or set the ordinary woman an unattainable ideal?


Story Source:

The above story is based on materials provided by Taylor & Francis. Note: Materials may be edited for content and length.


Journal Reference:

  1. Spring-Serenity Duvall. Not “Simply the Breast”. Feminist Media Studies, 2014; 1 DOI: 10.1080/14680777.2014.919334

Cite This Page:

Taylor & Francis. "Breastfeeding: Do celebrity ambassadors help the ordinary woman?." ScienceDaily. ScienceDaily, 30 July 2014. <www.sciencedaily.com/releases/2014/07/140730104055.htm>.
Taylor & Francis. (2014, July 30). Breastfeeding: Do celebrity ambassadors help the ordinary woman?. ScienceDaily. Retrieved October 20, 2014 from www.sciencedaily.com/releases/2014/07/140730104055.htm
Taylor & Francis. "Breastfeeding: Do celebrity ambassadors help the ordinary woman?." ScienceDaily. www.sciencedaily.com/releases/2014/07/140730104055.htm (accessed October 20, 2014).

Share This



More Health & Medicine News

Monday, October 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Microneedle Patch Promises Painless Pricks

Microneedle Patch Promises Painless Pricks

Reuters - Innovations Video Online (Oct. 18, 2014) Researchers at The National University of Singapore have invented a new microneedle patch that could offer a faster and less painful delivery of drugs such as insulin and painkillers. Video provided by Reuters
Powered by NewsLook.com
Raw: Nurse Nina Pham Arrives in Maryland

Raw: Nurse Nina Pham Arrives in Maryland

AP (Oct. 17, 2014) The first nurse to be diagnosed with Ebola at a Dallas hospital walked down the stairs of an executive jet into an ambulance at an airport in Frederick, Maryland, on Thursday. Pham will be treated at the National Institutes of Health. (Oct. 16) Video provided by AP
Powered by NewsLook.com
Raw: Cruise Ship Returns to US Over Ebola Fears

Raw: Cruise Ship Returns to US Over Ebola Fears

AP (Oct. 17, 2014) A Caribbean cruise ship carrying a Dallas health care worker who is being monitored for signs of the Ebola virus is heading back to Texas, US, after being refused permission to dock in Cozumel, Mexico. (Oct. 17) Video provided by AP
Powered by NewsLook.com
Spanish Govt: Four Suspected Ebola Cases in Spain Test Negative

Spanish Govt: Four Suspected Ebola Cases in Spain Test Negative

AFP (Oct. 17, 2014) All four suspected Ebola cases admitted to hospitals in Spain on Thursday have tested negative for the deadly virus in a first round of tests, the government said Friday. Duration: 00:55 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins