Featured Research

from universities, journals, and other organizations

More Is Not Always Better

Date:
November 10, 2005
Source:
Blackwell Publishing Ltd.
Summary:
One might assume that the more there is of a desired item the more favorable evaluation that item receives. For example, ice cream lovers would always be willing to pay more for more ice cream. An article published in the latest issue of Current Directions in Psychological Science suggests that this is not always so.

One might assume that the more there is of a desired item the more favorable evaluation that item receives. For example, ice cream lovers would always be willing to pay more for more ice cream. An article published in the latest issue of Current Directions in Psychological Science suggests that this is not always so.

Related Articles


Imagine two servings of ice cream, one featuring a five-ounce cup overfilled with seven ounces, the other a ten-ounce cup filled with only eight ounces. Objectively the under-filled serving is better, because it contains more. But a study conducted by Christopher Hsee found that unless these two servings are presented side by side, the seven-ounce serving is actually considered more valuable. Apparently, people do not base their judgment on the amount of ice cream available, which is difficult to evaluate in isolation. Instead, they rely on an easy-to-evaluate cue: whether the serving is overfilled or under-filled. Overfilling evokes positive feelings while under-filling evokes negative feelings, and these feelings dictate people's evaluations. "Consequently, in decision making, more often seems better, yet in life, more is often not better," the authors conclude.

When the wanted item cannot be compared to another object or the evaluation depends on feelings, people become magnitude insensitive. This occurs in what the authors call single-evaluation mode-- where only one stimulus is presented and it is evaluated in isolation. Basically, when we don't know what we are missing, we are happy with our decisions.

###

The article published in the latest issue of Current Directions in Psychological Science offers a theory about when people are sensitive to magnitude and when they are not and uses the theory to discuss the ice-cream finding as well as other related findings.

Current Directions in Psychological Science, a journal of the American Psychological Society, presents the latest advances in theory and research in psychology. This important and timely journal contains concise reviews spanning all of scientific psychology and its applications.

Christopher K. Hsee is a Theodore O. Yntema professor of behavioral sciences and marketing at the University of Chicago Graduate School of Business. His main research interests include the interplay between psychology and economics, the relationship between choice and consumption experience.

Yuval Rottenstreich is an associate professor of Management at the Fuqua School of Business, Duke University. His research examines individual choice processes and their implications for organizational and consumer behavior.

The American Psychological Society represents psychologists advocating science-based research in the public's interest. For more information, please visit www.psychologicalscience.org

Blackwell Publishing is the world's leading society publisher, partnering with more than 600 academic and professional societies. Blackwell publishes over 750 journals annually and, to date, has published close to 6,000 text and reference books, across a wide range of academic, medical, and professional subjects.


Story Source:

The above story is based on materials provided by Blackwell Publishing Ltd.. Note: Materials may be edited for content and length.


Cite This Page:

Blackwell Publishing Ltd.. "More Is Not Always Better." ScienceDaily. ScienceDaily, 10 November 2005. <www.sciencedaily.com/releases/2005/11/051110090221.htm>.
Blackwell Publishing Ltd.. (2005, November 10). More Is Not Always Better. ScienceDaily. Retrieved December 17, 2014 from www.sciencedaily.com/releases/2005/11/051110090221.htm
Blackwell Publishing Ltd.. "More Is Not Always Better." ScienceDaily. www.sciencedaily.com/releases/2005/11/051110090221.htm (accessed December 17, 2014).

Share This


More From ScienceDaily



More Mind & Brain News

Wednesday, December 17, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Yoga Could Be As Beneficial For The Heart As Walking, Biking

Yoga Could Be As Beneficial For The Heart As Walking, Biking

Newsy (Dec. 17, 2014) Yoga can help your weight, blood pressure, cholesterol and heart just as much as biking and walking does, a new study suggests. Video provided by Newsy
Powered by NewsLook.com
1st Responders Trained for Autism Sensitivity

1st Responders Trained for Autism Sensitivity

AP (Dec. 16, 2014) More departments are ordering their first responders to sit in on training sessions that focus on how to more effectively interact with those with autism spectrum disorder (Dec. 16) Video provided by AP
Powered by NewsLook.com
Guys Are Idiots, According To Sarcastic Study

Guys Are Idiots, According To Sarcastic Study

Newsy (Dec. 12, 2014) A study out of Britain suggest men are more idiotic than women based on the rate of accidental deaths and other factors. Video provided by Newsy
Powered by NewsLook.com
Believing in Father Christmas Good for Children's Imaginations

Believing in Father Christmas Good for Children's Imaginations

AFP (Dec. 12, 2014) As the countdown to Christmas gets underway, so too does the Father Christmas conspiracy. But psychologists say that telling our children about Santa, flying reindeer and elves is good for their imaginations. Duration: 01:57 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins