Featured Research

from universities, journals, and other organizations

Research Finds Cigarette Manufacturers Target Youth Market With Candy Flavored Cigarette Brands

Date:
November 11, 2005
Source:
Harvard School of Public Health
Summary:
New research from the Harvard School of Public Health finds that cigarette makers are targeting young smokers with candy and liqueur-flavored new brands that mask the harsh and toxic properties found in tobacco smoke, and in one case, embedding a hidden flavor pellet within the filter.

New research from the Harvard School of Public Health finds that cigarette makers are targeting young smokers with candy and liqueur-flavored new brands that mask the harsh and toxic properties found in tobacco smoke, and in one case, embedding a hidden flavor pellet within the filter.
Credit: Image courtesy of Harvard School of Public Health

New research from the Harvard School of Public Health finds that cigarette makers are targeting young smokers with candy and liqueur-flavored new brands that mask the harsh and toxic properties found in tobacco smoke, and in one case, embedding a hidden flavor pellet within the filter. Despite assurances from cigarette makers that they no longer target the youth market, the researchers found that new brands are being marketed to young smokers and racial/ethnic groups using colorful and stylish packaging and exploiting adolescents' attraction to candy flavors. The study appears in the November/December issue of the journal, Health Affairs.

Related Articles


The researchers sifted through a database of more than 7 million internal tobacco industry documents spanning more than 30 years for information on alternative flavors and flavor technology used in the development of products targeting new and younger smokers. Carrie Carpenter, lead author of the study and a research analyst at HSPH stated, "Flavored cigarettes can promote youth smoking initiation and help young occasional smokers to become daily smokers by reducing or masking the natural harshness and taste of tobacco smoke and increasing the acceptability of a toxic product."

A 1993 internal document stated, "Growing interest in new flavor sensations (i.e. soft drinks, snack foods) among younger adult consumers may indicate new opportunities for enhanced-flavor tobacco products that could leverage [a brand's] current strength among younger adult smokers."

Internal research by the tobacco industry showed manufacturers that they could capitalize on youths' attraction to candy flavors. They used innovative product technology, such as a flavor pellet imbedded in one company's cigarette filters, to deliver fruit and liqueur flavors. Some of the flavored cigarettes the companies have developed include; Mandarin Mint, Mocha Taboo, Mintrigue, Kauai Kolada, Margarita Mixer and others. Fruit and candy flavors were also added to smokeless tobacco products, cigars and cigarette rolling papers.

Gregory Connolly, senior author of the study and a professor of the practice of public health at HSPH noted, "Tobacco companies are using candy-like flavors and high tech delivery devices to turn a blowtorch into a flavored popsicle, misleading millions of youngsters to try a deadly product. Adding candy flavors to a toxic product (cigarettes) isn't any different than adding sugar to contaminated meat a century ago. The only difference is that today one is regulated by the FDA and the other is not."

Dr. Cheryl Healton, president and CEO of the American Legacy Foundation, a funder of the study, commented, "The public should recognize these products for what they are - a tool to lure younger smokers to their brands, and then potentially to a lifetime of tobacco addiction."

###

The study; "New Cigarette Brands with Flavors That Appeal to Youth: Tobacco Marketing Strategies; Health Affairs, November/December 2005, Volume 24, number 6, was funded by the American Legacy Foundation and the National Cancer Institute.

Harvard School of Public Health is dedicated to advancing the public's health through learning, discovery, and communication. More than 300 faculty members are engaged in teaching and training the 900-plus student body in a broad spectrum of disciplines crucial to the health and well being of individuals and populations around the world. Programs and projects range from the molecular biology of AIDS vaccines to the epidemiology of cancer; from risk analysis to violence prevention; from maternal and children's health to quality of care measurement; from health care management to international health and human rights. For more information on the school visit: www.hsph.harvard.edu


Story Source:

The above story is based on materials provided by Harvard School of Public Health. Note: Materials may be edited for content and length.


Cite This Page:

Harvard School of Public Health. "Research Finds Cigarette Manufacturers Target Youth Market With Candy Flavored Cigarette Brands." ScienceDaily. ScienceDaily, 11 November 2005. <www.sciencedaily.com/releases/2005/11/051110215722.htm>.
Harvard School of Public Health. (2005, November 11). Research Finds Cigarette Manufacturers Target Youth Market With Candy Flavored Cigarette Brands. ScienceDaily. Retrieved October 25, 2014 from www.sciencedaily.com/releases/2005/11/051110215722.htm
Harvard School of Public Health. "Research Finds Cigarette Manufacturers Target Youth Market With Candy Flavored Cigarette Brands." ScienceDaily. www.sciencedaily.com/releases/2005/11/051110215722.htm (accessed October 25, 2014).

Share This



More Health & Medicine News

Saturday, October 25, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

IKEA Desk Converts From Standing to Sitting With One Button

IKEA Desk Converts From Standing to Sitting With One Button

Buzz60 (Oct. 24, 2014) IKEA is out with a new convertible desk that can convert from a sitting desk to a standing one with just the push of a button. Jen Markham explains. Video provided by Buzz60
Powered by NewsLook.com
Ebola Protective Suits Being Made in China

Ebola Protective Suits Being Made in China

AFP (Oct. 24, 2014) A factory in China is busy making Ebola protective suits for healthcare workers and others fighting the spread of the virus. Duration: 00:38 Video provided by AFP
Powered by NewsLook.com
WHO: Millions of Ebola Vaccine Doses by 2015

WHO: Millions of Ebola Vaccine Doses by 2015

AP (Oct. 24, 2014) The World Health Organization said on Friday that millions of doses of two experimental Ebola vaccines could be ready for use in 2015 and five more experimental vaccines would start being tested in March. (Oct. 24) Video provided by AP
Powered by NewsLook.com
Doctor in NYC Quarantined With Ebola

Doctor in NYC Quarantined With Ebola

AP (Oct. 24, 2014) An emergency room doctor who recently returned to the city after treating Ebola patients in West Africa has tested positive for the virus. He's quarantined in a hospital. (Oct. 24) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins