Featured Research

from universities, journals, and other organizations

Culture Is Key To Interpreting Facial Emotions

Date:
April 5, 2007
Source:
University of Alberta
Summary:
Culture is a determining factor when interpreting facial emotions. The study reveals that in cultures where emotional control is the standard, such as Japan, focus is placed on the eyes to interpret emotions. Whereas in cultures where emotion is openly expressed, such as the United States, the focus is on the mouth to interpret emotion.

Research has uncovered that culture is a determining factor when interpreting facial emotions. The study reveals that in cultures where emotional control is the standard, such as Japan, focus is placed on the eyes to interpret emotions. Whereas in cultures where emotion is openly expressed, such as the United States, the focus is on the mouth to interpret emotion.

Across two studies, using computerized icons and human images, the researchers compared how Japanese and American cultures interpreted images, which conveyed a range of emotions.

"These findings go against the popular theory that the facial expressions of basic emotions can be universally recognized," said University of Alberta researcher Dr. Takahiko Masuda. "A person's culture plays a very strong role in determining how they will perceive emotions and needs to be considered when interpreting facial expression"

These cultural differences are even noticeable in computer emoticons, which are used to convey a writer's emotions over email and text messaging. Consistent with the research findings, the Japanese emoticons for happiness and sadness vary in terms of how the eyes are depicted, while American emoticons vary with the direction of the mouth. In the United States the emoticons : ) and : - ) denote a happy face, whereas the emoticons :( or : - ( denote a sad face. However, Japanese tend to use the symbol (^_^) to indicate a happy face, and (;_;) to indicate a sad face.

When participants were asked to rate the perceived levels of happiness or sadness expressed through the different computer emoticons, the researchers found that the Japanese still looked to the eyes of the emoticons to determine its emotion.

"We think it is quite interesting and appropriate that a culture that tends to masks its emotions, such as Japan, would focus on a person's eyes when determining emotion, as eyes tend to be quite subtle," said Masuda. "In the United States, where overt emotion is quite common, it makes sense to focus on the mouth, which is the most expressive feature on a person's face."

These findings are published in the current issue of The Journal of Experimental Social Psychology and are a result from a collaborative study between Masaki Yuki (Hokkaido University), William Maddux (INSEAD) and Takahiko Masuda (University of Alberta). The results also suggest the interesting possibility that the Japanese may be better than Americans at detecting "false smiles". If the position of the eyes is the key to whether someone's smile is false or true, Japanese may be particularly good at detecting whether someone is lying or being "fake". However, these questions can only be answered with future research.


Story Source:

The above story is based on materials provided by University of Alberta. Note: Materials may be edited for content and length.


Cite This Page:

University of Alberta. "Culture Is Key To Interpreting Facial Emotions." ScienceDaily. ScienceDaily, 5 April 2007. <www.sciencedaily.com/releases/2007/04/070404162321.htm>.
University of Alberta. (2007, April 5). Culture Is Key To Interpreting Facial Emotions. ScienceDaily. Retrieved October 22, 2014 from www.sciencedaily.com/releases/2007/04/070404162321.htm
University of Alberta. "Culture Is Key To Interpreting Facial Emotions." ScienceDaily. www.sciencedaily.com/releases/2007/04/070404162321.htm (accessed October 22, 2014).

Share This



More Mind & Brain News

Wednesday, October 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com
Portable Breathalyzer Gets You Home Safely

Portable Breathalyzer Gets You Home Safely

Buzz60 (Oct. 21, 2014) Breeze, a portable breathalyzer, gets you home safely by instantly showing your blood alcohol content, and with one tap, lets you call an Uber, a cab or a friend from your contact list to pick you up. Sean Dowling (@SeanDowlingTV) has the details. Video provided by Buzz60
Powered by NewsLook.com
Your Birth Season Might Determine Your Temperament

Your Birth Season Might Determine Your Temperament

Newsy (Oct. 20, 2014) A new study says the season you're born in can determine your temperament — and one season has a surprising outcome. Video provided by Newsy
Powered by NewsLook.com
Movies Might Desensitize Violence For Parents, Not Just Kids

Movies Might Desensitize Violence For Parents, Not Just Kids

Newsy (Oct. 20, 2014) A study suggests that parents become desensitized to violent movies as well as children, which leads them to allow their kids to view violent films. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins