Featured Research

from universities, journals, and other organizations

TV Food Advertisements Increase Obese Children's Appetite By 134 Percent

Date:
April 25, 2007
Source:
University of Liverpool
Summary:
Obese and overweight children increase their food intake by more than 100 percent after watching food advertisements on television, a recent study has shown.

Obese and overweight children increase their food intake by more than 100% after watching food advertisements on television; a study by the University of Liverpool psychologists has shown.

Related Articles


A group of 60 children of varying weights, aged between nine and eleven years was shown a series of both food television adverts and toy adverts, followed by a cartoon. Food intake following the food adverts was significantly higher compared with the toy adverts in all weight groups, with the obese children increasing their consumption by 134%; overweight children by 101% and normal weight children by 84%.

It was also found that weight dictated food preference during the experiment. Food of differing fat contents was made available to the children to eat at their own will, ranging from high fat sweet snacks to low fat savoury products. The obese group consistently chose the highest fat product - chocolate - whereas the overweight children chose jelly sweets which have a lower fat content, as well as chocolate.

Dr Jason Halford, Director of the University's Kissileff Human Ingestive Behaviour Laboratory commented: "Our research confirms food TV advertising has a profound effect on all children's eating habits -- doubling their consumption rate. The study was also particularly interesting in suggesting a strong connection between weight and susceptibility to over-eating when exposed to food adverts on television."

In this country, 14% of children are classed as obese and the average UK child watches 17 hours of commercial television a week. A ban on junk food advertising around children's television programmes was introduced in the UK in January 2007 yet surveys have shown that many children still watch during 'family viewing' hours in the evening when the ban does not apply.

Future studies are planned to investigate whether enhanced responsiveness to food adverts or the greater amount of television children are watching is a predictor of childhood obesity. The University research team is presenting its research at the European Congress on Obesity.


Story Source:

The above story is based on materials provided by University of Liverpool. Note: Materials may be edited for content and length.


Cite This Page:

University of Liverpool. "TV Food Advertisements Increase Obese Children's Appetite By 134 Percent." ScienceDaily. ScienceDaily, 25 April 2007. <www.sciencedaily.com/releases/2007/04/070424130951.htm>.
University of Liverpool. (2007, April 25). TV Food Advertisements Increase Obese Children's Appetite By 134 Percent. ScienceDaily. Retrieved April 1, 2015 from www.sciencedaily.com/releases/2007/04/070424130951.htm
University of Liverpool. "TV Food Advertisements Increase Obese Children's Appetite By 134 Percent." ScienceDaily. www.sciencedaily.com/releases/2007/04/070424130951.htm (accessed April 1, 2015).

Share This


More From ScienceDaily



More Health & Medicine News

Wednesday, April 1, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Wound-Healing Laser Soon to Be a Reality Israeli Scientist

Wound-Healing Laser Soon to Be a Reality Israeli Scientist

Reuters - Innovations Video Online (Apr. 1, 2015) Israeli scientists says laser bonding of tissue allows much faster healing and less scarring. Amy Pollock has more. Video provided by Reuters
Powered by NewsLook.com
Liberia Sees Resurgence of Drug Trafficking as Ebola Wanes

Liberia Sees Resurgence of Drug Trafficking as Ebola Wanes

AFP (Apr. 1, 2015) The governments of Liberia and Sierra Leone have been busy fighting the menace created by the deadly Ebola virus, but illicit drug lords have taken advantage of the situation to advance the drug trade. Duration: 01:12 Video provided by AFP
Powered by NewsLook.com
Stigma Stalks India's Leprosy Sufferers as Disease Returns

Stigma Stalks India's Leprosy Sufferers as Disease Returns

AFP (Apr. 1, 2015) The Indian government declared victory over leprosy in 2005, but the disease is making a comeback in some parts of the country, with more than a hundred thousand lepers still living in colonies, shunned from society. Duration: 02:41 Video provided by AFP
Powered by NewsLook.com
7-Year-Old Girl Gets 3-D Printed 'robohand'

7-Year-Old Girl Gets 3-D Printed 'robohand'

AP (Mar. 31, 2015) Although she never had much interest in prosthetic limbs before, Faith Lennox couldn&apos;t wait to slip on her new robohand. The 7-year-old, who lost part of her left arm when she was a baby, grabbed it as soon as it came off a 3-D printer. (March 31) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins