Featured Research

from universities, journals, and other organizations

Looking For Something? Surprising Number Of Neurons Help Find It, Research Shows

Date:
July 18, 2007
Source:
University of California - Irvine
Summary:
A person searching for a ripe tomato at the grocery store is more likely to notice apples, strawberries and other red fruits as well, according to a new study that measured changes in blood flow in the brain. The researchers also discovered that more neurons are called into action to help the eyes find a particular object than has previously been documented.

A person searching for a ripe tomato at the grocery store is more likely to notice apples, strawberries and other red fruits as well, according to a new study that measured changes in blood flow in the brain. The researchers also discovered that more neurons are called into action to help the eyes find a particular object than has previously been documented.

Related Articles


Using functional magnetic resonance imaging (fMRI), researchers observed systematic changes in brain activity when participants focused on observing a certain object in motion, no matter where it appeared in their visual field.

"This increased activity in the brain is what helps you find objects you are looking for, even when you don't know exactly where the objects are," said UC Irvine cognitive scientist John Serences.

The study, co-authored by Serences and University of Washington associate professor Geoffrey Boynton, is published in the July 18 online edition of the journal Neuron.

In their study, researchers presented participants with a computer display of objects moving in different directions. Participants were asked to pay attention to objects moving only in a particular direction (for example, the object moving to the left). Using noninvasive fMRI to indirectly measure neural activity, researchers demonstrate that patterns of brain activity change when people pay attention to objects moving in different directions.

In addition, paying attention to one direction of motion makes the brain more responsive to other objects moving in that direction, no matter where the other objects appear in their visual field -- a phenomenon that has not previously been documented.

This research may enhance scientists' understanding of problems such as Attention Deficit Hyperactivity Disorder, while also explaining how healthy people's brains create awareness of their surroundings.

"By gaining a more thorough understanding of how a healthy human brain functions, we will be better equipped in the future to recognize, diagnose and treat abnormalities within the brain," Serences says.

This study was funded by the National Eye Institute, a division of the National Institutes of Health.


Story Source:

The above story is based on materials provided by University of California - Irvine. Note: Materials may be edited for content and length.


Cite This Page:

University of California - Irvine. "Looking For Something? Surprising Number Of Neurons Help Find It, Research Shows." ScienceDaily. ScienceDaily, 18 July 2007. <www.sciencedaily.com/releases/2007/07/070718140843.htm>.
University of California - Irvine. (2007, July 18). Looking For Something? Surprising Number Of Neurons Help Find It, Research Shows. ScienceDaily. Retrieved January 29, 2015 from www.sciencedaily.com/releases/2007/07/070718140843.htm
University of California - Irvine. "Looking For Something? Surprising Number Of Neurons Help Find It, Research Shows." ScienceDaily. www.sciencedaily.com/releases/2007/07/070718140843.htm (accessed January 29, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Thursday, January 29, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Binge-Watching TV Linked To Loneliness

Binge-Watching TV Linked To Loneliness

Newsy (Jan. 29, 2015) Researchers at University of Texas at Austin found a link between binge-watching TV shows and feelings of loneliness and depression. Video provided by Newsy
Powered by NewsLook.com
Signs You Might Be The Passive Aggressive Friend

Signs You Might Be The Passive Aggressive Friend

BuzzFeed (Jan. 28, 2015) "No, I&apos;m not mad. Why, are you mad?" Video provided by BuzzFeed
Powered by NewsLook.com
City Divided: A Look at Model Schools in the TDSB

City Divided: A Look at Model Schools in the TDSB

The Toronto Star (Jan. 27, 2015) Model schools are rethinking how they engage with the community to help enhance the lives of the students and their parents. Video provided by The Toronto Star
Powered by NewsLook.com
Man Saves Pennies For 65 Years

Man Saves Pennies For 65 Years

Rooftop Comedy (Jan. 26, 2015) A man in Texas saved every penny he found for 65 years, and this week he finally cashed them in. Bank tellers at Prosperity Bank in Slaton, Texas were shocked when Ira Keys arrived at their bank with over 500 pounds of loose pennies stored in coffee cans. After more than an hour of sorting and counting, it turned out the 81 year-old was in possession of 81,600 pennies, or $816. And he&apos;s got more at home! Video provided by Rooftop Comedy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins