Featured Research

from universities, journals, and other organizations

Users Consistently Trust Higher Positioned Results In Google Searches

Date:
August 22, 2007
Source:
Blackwell Publishing Ltd.
Summary:
An eye tracking experiment revealed that college student Internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query.

An eye tracking experiment published in the Journal of Computer-Mediated Communication revealed that college student internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query.

“Despite the popularity of search engines, most users are not aware of how they work and know little about the implications of their algorithms,” says study author Bing Pan. “When websites rank highly in a search engine, they might not be authoritative, unbiased or trustworthy.”

According to Pan, this has important long term implications for search engine results, as this type of use, in turn, affects future rankings. “The way college students conduct online searches promotes a ‘rich-get-richer’ phenomenon, where popular sites get more hits regardless of relevance,” says Pan. “This further cements the site’s high rank, and makes it more difficult for lesser known sites to gain an audience.”

The author says users need to be aware that search engines have tremendous influence on what and how information is accessed. An effort on the part of search engine developers to provide users with information on how the algorithms function could help to raise user awareness.


Story Source:

The above story is based on materials provided by Blackwell Publishing Ltd.. Note: Materials may be edited for content and length.


Cite This Page:

Blackwell Publishing Ltd.. "Users Consistently Trust Higher Positioned Results In Google Searches." ScienceDaily. ScienceDaily, 22 August 2007. <www.sciencedaily.com/releases/2007/08/070821153921.htm>.
Blackwell Publishing Ltd.. (2007, August 22). Users Consistently Trust Higher Positioned Results In Google Searches. ScienceDaily. Retrieved October 22, 2014 from www.sciencedaily.com/releases/2007/08/070821153921.htm
Blackwell Publishing Ltd.. "Users Consistently Trust Higher Positioned Results In Google Searches." ScienceDaily. www.sciencedaily.com/releases/2007/08/070821153921.htm (accessed October 22, 2014).

Share This



More Computers & Math News

Wednesday, October 22, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Thanks, Marty McFly! Hoverboards Could Be Coming In 2015

Thanks, Marty McFly! Hoverboards Could Be Coming In 2015

Newsy (Oct. 21, 2014) If you've ever watched "Back to the Future Part II" and wanted to get your hands on a hoverboard, well, you might soon be in luck. Video provided by Newsy
Powered by NewsLook.com
Robots to Fly Planes Where Humans Can't

Robots to Fly Planes Where Humans Can't

Reuters - Innovations Video Online (Oct. 21, 2014) Researchers in South Korea are developing a robotic pilot that could potentially replace humans in the cockpit. Unlike drones and autopilot programs which are configured for specific aircraft, the robots' humanoid design will allow it to fly any type of plane with no additional sensors. Ben Gruber reports. Video provided by Reuters
Powered by NewsLook.com
Japanese Scientists Unveil Floating 3D Projection

Japanese Scientists Unveil Floating 3D Projection

Reuters - Innovations Video Online (Oct. 20, 2014) Scientists in Tokyo have demonstrated what they say is the world's first 3D projection that floats in mid air. A laser that fires a pulse up to a thousand times a second superheats molecules in the air, creating a spark which can be guided to certain points in the air to shape what the human eye perceives as an image. Matthew Stock reports. Video provided by Reuters
Powered by NewsLook.com
Apple Enters Mobile Payment Business

Apple Enters Mobile Payment Business

AP (Oct. 20, 2014) Apple is making a strategic bet with the launch of Apple Pay, the mobile pay service aimed at turning your iPhone into your wallet. (Oct. 20) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Space & Time

Matter & Energy

Computers & Math

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins