Featured Research

from universities, journals, and other organizations

Users Consistently Trust Higher Positioned Results In Google Searches

Date:
August 22, 2007
Source:
Blackwell Publishing Ltd.
Summary:
An eye tracking experiment revealed that college student Internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query.

An eye tracking experiment published in the Journal of Computer-Mediated Communication revealed that college student internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query.

“Despite the popularity of search engines, most users are not aware of how they work and know little about the implications of their algorithms,” says study author Bing Pan. “When websites rank highly in a search engine, they might not be authoritative, unbiased or trustworthy.”

According to Pan, this has important long term implications for search engine results, as this type of use, in turn, affects future rankings. “The way college students conduct online searches promotes a ‘rich-get-richer’ phenomenon, where popular sites get more hits regardless of relevance,” says Pan. “This further cements the site’s high rank, and makes it more difficult for lesser known sites to gain an audience.”

The author says users need to be aware that search engines have tremendous influence on what and how information is accessed. An effort on the part of search engine developers to provide users with information on how the algorithms function could help to raise user awareness.


Story Source:

The above story is based on materials provided by Blackwell Publishing Ltd.. Note: Materials may be edited for content and length.


Cite This Page:

Blackwell Publishing Ltd.. "Users Consistently Trust Higher Positioned Results In Google Searches." ScienceDaily. ScienceDaily, 22 August 2007. <www.sciencedaily.com/releases/2007/08/070821153921.htm>.
Blackwell Publishing Ltd.. (2007, August 22). Users Consistently Trust Higher Positioned Results In Google Searches. ScienceDaily. Retrieved July 28, 2014 from www.sciencedaily.com/releases/2007/08/070821153921.htm
Blackwell Publishing Ltd.. "Users Consistently Trust Higher Positioned Results In Google Searches." ScienceDaily. www.sciencedaily.com/releases/2007/08/070821153921.htm (accessed July 28, 2014).

Share This




More Computers & Math News

Monday, July 28, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Google's Next Frontier: The Human Body

Google's Next Frontier: The Human Body

Newsy (July 27, 2014) Google is collecting genetic and molecular information to paint a picture of the perfectly healthy human. Video provided by Newsy
Powered by NewsLook.com
Congress OKs Unlocking Phones From Carriers

Congress OKs Unlocking Phones From Carriers

Newsy (July 26, 2014) A bill legalizing "unlocking," or untethering a phone from its default wireless carrier, has passed Congress and is expected to be signed into law. Video provided by Newsy
Powered by NewsLook.com
Apple Acquires 'Pandora of Books' Service BookLamp

Apple Acquires 'Pandora of Books' Service BookLamp

Newsy (July 26, 2014) Apple reportedly acquired analytics and recommendation engine BookLamp for between $10 and $15 million. Video provided by Newsy
Powered by NewsLook.com
Wikipedia Puts Congress in Time Out, Blocks Editing

Wikipedia Puts Congress in Time Out, Blocks Editing

Newsy (July 26, 2014) An IP address within the House of Representatives was banned from editing Wikipedia articles for 10 days after it made some questionable changes. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins