Featured Research

from universities, journals, and other organizations

Resistance To Thoughts Of Chocolate Is Futile

Date:
October 29, 2007
Source:
University of Hertfordshire
Summary:
Thought suppression can lead people to engage in the very behaviour they are trying to avoid, according to new research. The study also found that men who think about chocolate end up eating more of it than women who have the same thoughts.

Both males and females who suppressed thoughts of chocolate ate significantly more than those in the control condition, researchers found.
Credit: iStockphoto/Liza McCorkle

A research project carried out by a University of Hertfordshire academic has found that thought suppression can lead people to engage in the very behaviour they are trying to avoid.

It also found that men who think about chocolate end up eating more of it than women who have the same thoughts.

In his research project, Dr Erskine looked at the effect of thought suppression on action and used eating and chocolate to investigate this further.

He invited 134 young people (67 males and 67 females) with an average age of 22 years to investigate how thinking can affect taste preference. They were given a taste preference task, where they were asked to try two brands of chocolate and answer a questionnaire and they were also given two periods of thought verbalisation where they would have to verbalise their thoughts while alone. Additionally, they were given specific topics to try to think or not to think about.

The results indicated that there is a clear behavioural rebound among both male and female participants and both males and females who suppressed thoughts of chocolate ate significantly more than those in the control condition. Secondly, for males, actively thinking about chocolate can enhance subsequent consumption of that food.

“These findings open the door to a whole host of potential candidates for such effects,” said Dr Erskine. “For example, does trying not to think about having another drink make it more likely, or does trying not to think, or to think aggressively lead to aggressive behaviour? These questions are vitally important if we are to understand the ways in which thought control engenders the very behaviour one wanted to avoid.”

The research paper, entitled "Resistance can be futile investigating behavioural rebound," by Dr James Erskine at the University’s School of Psychology, has just been published online at Appetite.


Story Source:

The above story is based on materials provided by University of Hertfordshire. Note: Materials may be edited for content and length.


Cite This Page:

University of Hertfordshire. "Resistance To Thoughts Of Chocolate Is Futile." ScienceDaily. ScienceDaily, 29 October 2007. <www.sciencedaily.com/releases/2007/10/071026213538.htm>.
University of Hertfordshire. (2007, October 29). Resistance To Thoughts Of Chocolate Is Futile. ScienceDaily. Retrieved July 29, 2014 from www.sciencedaily.com/releases/2007/10/071026213538.htm
University of Hertfordshire. "Resistance To Thoughts Of Chocolate Is Futile." ScienceDaily. www.sciencedaily.com/releases/2007/10/071026213538.htm (accessed July 29, 2014).

Share This




More Mind & Brain News

Tuesday, July 29, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Losing Sleep Leaves You Vulnerable To 'False Memories'

Losing Sleep Leaves You Vulnerable To 'False Memories'

Newsy (July 27, 2014) A new study shows sleep deprivation can make it harder for people to remember specific details of an event. Video provided by Newsy
Powered by NewsLook.com
University Quiz Implies Atheists Are Smarter Than Christians

University Quiz Implies Atheists Are Smarter Than Christians

Newsy (July 25, 2014) An online quiz from a required course at Ohio State is making waves for suggesting atheists are inherently smarter than Christians. Video provided by Newsy
Powered by NewsLook.com
Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

Beatings and Addiction: Pakistan Drug 'clinic' Tortures Patients

AFP (July 24, 2014) A so-called drugs rehab 'clinic' is closed down in Pakistan after police find scores of ‘patients’ chained up alleging serial abuse. Duration 03:05 Video provided by AFP
Powered by NewsLook.com
New Painkiller Designed To Discourage Abuse: Will It Work?

New Painkiller Designed To Discourage Abuse: Will It Work?

Newsy (July 24, 2014) The FDA approved Targiniq ER on Wednesday, a painkiller designed to keep users from abusing it. Like any new medication, however, it has doubters. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins