Featured Research

from universities, journals, and other organizations

Resistance To Thoughts Of Chocolate Is Futile

Date:
October 29, 2007
Source:
University of Hertfordshire
Summary:
Thought suppression can lead people to engage in the very behaviour they are trying to avoid, according to new research. The study also found that men who think about chocolate end up eating more of it than women who have the same thoughts.

Both males and females who suppressed thoughts of chocolate ate significantly more than those in the control condition, researchers found.
Credit: iStockphoto/Liza McCorkle

A research project carried out by a University of Hertfordshire academic has found that thought suppression can lead people to engage in the very behaviour they are trying to avoid.

Related Articles


It also found that men who think about chocolate end up eating more of it than women who have the same thoughts.

In his research project, Dr Erskine looked at the effect of thought suppression on action and used eating and chocolate to investigate this further.

He invited 134 young people (67 males and 67 females) with an average age of 22 years to investigate how thinking can affect taste preference. They were given a taste preference task, where they were asked to try two brands of chocolate and answer a questionnaire and they were also given two periods of thought verbalisation where they would have to verbalise their thoughts while alone. Additionally, they were given specific topics to try to think or not to think about.

The results indicated that there is a clear behavioural rebound among both male and female participants and both males and females who suppressed thoughts of chocolate ate significantly more than those in the control condition. Secondly, for males, actively thinking about chocolate can enhance subsequent consumption of that food.

“These findings open the door to a whole host of potential candidates for such effects,” said Dr Erskine. “For example, does trying not to think about having another drink make it more likely, or does trying not to think, or to think aggressively lead to aggressive behaviour? These questions are vitally important if we are to understand the ways in which thought control engenders the very behaviour one wanted to avoid.”

The research paper, entitled "Resistance can be futile investigating behavioural rebound," by Dr James Erskine at the University’s School of Psychology, has just been published online at Appetite.


Story Source:

The above story is based on materials provided by University of Hertfordshire. Note: Materials may be edited for content and length.


Cite This Page:

University of Hertfordshire. "Resistance To Thoughts Of Chocolate Is Futile." ScienceDaily. ScienceDaily, 29 October 2007. <www.sciencedaily.com/releases/2007/10/071026213538.htm>.
University of Hertfordshire. (2007, October 29). Resistance To Thoughts Of Chocolate Is Futile. ScienceDaily. Retrieved March 1, 2015 from www.sciencedaily.com/releases/2007/10/071026213538.htm
University of Hertfordshire. "Resistance To Thoughts Of Chocolate Is Futile." ScienceDaily. www.sciencedaily.com/releases/2007/10/071026213538.htm (accessed March 1, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Sunday, March 1, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

How Facebook Use Can Lead To Depression

How Facebook Use Can Lead To Depression

Newsy (Mar. 1, 2015) Margaret Duffy of the University of Missouri talks about her study on the social network and the envy and depression that Facebook use can cause. Video provided by Newsy
Powered by NewsLook.com
The Best Foods to Battle Stress

The Best Foods to Battle Stress

Buzz60 (Feb. 26, 2015) If you&apos;re dealing with anxiety, there are a few foods that can help. Krystin Goodwin (@krystingoodwin) has the best foods to tame stress. Video provided by Buzz60
Powered by NewsLook.com
Sleeping Too Much Or Too Little Might Increase Stroke Risk

Sleeping Too Much Or Too Little Might Increase Stroke Risk

Newsy (Feb. 26, 2015) People who sleep more than eight hours per night are 45 percent more likely to have a stroke, according to a University of Cambridge study. Video provided by Newsy
Powered by NewsLook.com
Mayor Says District of Columbia to Go Ahead With Pot Legalization

Mayor Says District of Columbia to Go Ahead With Pot Legalization

Reuters - News Video Online (Feb. 25, 2015) Washington&apos;s mayor says the District of Columbia will move forward with marijuana legalization, despite pushback from Congress. Rough Cut (no reporter narration). Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins