Featured Research

from universities, journals, and other organizations

Child Obesity Seen As Fueled By Spanish Language TV Ads

Date:
February 19, 2008
Source:
Johns Hopkins Medical Institutions
Summary:
Spanish-language television is bombarding children with so many fast-food commercials that it may be fueling the rising obesity epidemic among Latino youth, according to new research. Latino children, who make up one-fifth of the US child population, also have the highest obesity and overweight rates of all ethnic groups.

Spanish-language television is bombarding children with so many fast-food commercials that it may be fueling the rising obesity epidemic among Latino youth, according to research led by pediatricians from the Johns Hopkins Children's Center. Latino children, who make up one-fifth of the U.S. child population, also have the highest obesity and overweight rates of all ethnic groups.

"While we cannot blame overweight and obesity solely on TV commercials, there is solid evidence that children exposed to such messages tend to have unhealthy diets and to be overweight," says study lead investigator Darcy Thompson, M.D., M.P.H., a pediatrician at Hopkins Children's.

Past research among English-speaking children has shown that TV ads influence food preferences, particularly among the more impressionable young viewers.

Researchers reviewed 60 hours of programming airing between 3 p.m. and 9 p.m., heavy viewing hours for school-age children, on Univision and Telemundo, the two largest Spanish-language channels in the United States, reaching 99 percent and 93 percent of U.S. Latino households, respectively. Univision content was recorded from its national network cable in Seattle, and Telemundo content was recorded on a local carrier in Tucson, Ariz.

Tallying two or three food commercials each hour, the investigators said one-third specifically targeted children. Nearly half of all food commercials featured fast food, and more than half of all drink commercials promoted soda and drinks with high sugar content.

To counter the effects of food commercials, the researchers suggest, young children should be restricted to two hours a day or less of TV viewing and parents should talk to them about healthy diet and food choices. Children younger than 2 should not be allowed to watch any TV, pediatricians advise.

Other recommendations:

  • Pediatricians caring for Latino children should be aware of their patients' heavy exposure to food ads and the possible effects.
  • Public health officials should urge policy makers to limit food advertising to children, something many European countries are already doing.

A report on the study, funded by the Robert Wood Johnson Foundation, was released online ahead of print in the Journal of Pediatrics.

Co-investigators in the study: Glen Flores, M.D., of the University of Texas; and Beth Ebel, M.D., MSc., M.P.H., and Dimitri Christakis, M.D., M.P.H., University of Washington, Seattle.


Story Source:

The above story is based on materials provided by Johns Hopkins Medical Institutions. Note: Materials may be edited for content and length.


Cite This Page:

Johns Hopkins Medical Institutions. "Child Obesity Seen As Fueled By Spanish Language TV Ads." ScienceDaily. ScienceDaily, 19 February 2008. <www.sciencedaily.com/releases/2008/02/080218155627.htm>.
Johns Hopkins Medical Institutions. (2008, February 19). Child Obesity Seen As Fueled By Spanish Language TV Ads. ScienceDaily. Retrieved August 28, 2014 from www.sciencedaily.com/releases/2008/02/080218155627.htm
Johns Hopkins Medical Institutions. "Child Obesity Seen As Fueled By Spanish Language TV Ads." ScienceDaily. www.sciencedaily.com/releases/2008/02/080218155627.htm (accessed August 28, 2014).

Share This




More Health & Medicine News

Thursday, August 28, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Mini Pacemaker Has No Wires

Mini Pacemaker Has No Wires

Ivanhoe (Aug. 27, 2014) Cardiac experts are testing a new experimental device designed to eliminate major surgery and still keep the heart on track. Video provided by Ivanhoe
Powered by NewsLook.com
After Cancer: Rebuilding Breasts With Fat

After Cancer: Rebuilding Breasts With Fat

Ivanhoe (Aug. 27, 2014) More than 269 million women are diagnosed with breast cancer each year. Many of them will need surgery and radiation, but there’s a new simple way to reconstruct tissue using a patient’s own fat. Video provided by Ivanhoe
Powered by NewsLook.com
Blood Clots in Kids

Blood Clots in Kids

Ivanhoe (Aug. 27, 2014) Every year, up to 200,000 Americans die from a blood clot that travels to their lungs. You’ve heard about clots in adults, but new research shows kids can get them too. Video provided by Ivanhoe
Powered by NewsLook.com
Radio Waves Knock out Knee Pain

Radio Waves Knock out Knee Pain

Ivanhoe (Aug. 27, 2014) Doctors have used radio frequency ablation or RFA to reduce neck and back pain for years. But now, that same technique is providing longer-term relief for patients with severe knee pain. Video provided by Ivanhoe
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins