Featured Research

from universities, journals, and other organizations

Risky Behaviors On TV May Be Modeled By Inexperienced Viewers

Date:
September 29, 2008
Source:
Wiley-Blackwell
Summary:
Inexperienced viewers are more likely to mimic unsafe behavior on TV, regardless of the consequences displayed, a new study finds.

Content analyses demonstrate that TV programming is highly saturated with sexual content and risky sexual behavior.

A new study in the Journal of Communication shows that people with direct experience with such behavior are not influenced by its portrayal on TV. However, those without direct experience are more likely to participate in the unsafe behavior in the future, regardless of the consequences displayed.

Robin L. Nabi and Shannon Clark of the University of California conducted two studies to assess whether or not televised depictions of risky sexual behaviors alter viewers’ expectations of their own future sexual behaviors, regardless of their consequences.

In the first study, researchers examined the contents of TV programming schemas and found that viewers expect main characters to ultimately survive and thrive despite the adversity they face. In the second study, college women were exposed to various portrayals of promiscuous sexual behavior, such as one night stands, that were edited to display more or less positive or negative outcomes.

Portrayals of the risky behavior were likely to affect only those without direct experience with the target behavior. The portrayal of outcomes—good or bad—did not affect attitudes or intentions regarding that behavior.

Specifically, for those who had not previously had a one night stand, viewing fictional depictions of this behavior significantly increased expectations of the likelihood of having one in the future, regardless of the positive or negative outcomes portrayed.

“Even when behaviors are negatively portrayed, audiences may be motivated to model them anyways,” the authors conclude. “We hope this research stimulates greater care in the application and testing of psychological theories to the study of media content and effects.”


Story Source:

The above story is based on materials provided by Wiley-Blackwell. Note: Materials may be edited for content and length.


Cite This Page:

Wiley-Blackwell. "Risky Behaviors On TV May Be Modeled By Inexperienced Viewers." ScienceDaily. ScienceDaily, 29 September 2008. <www.sciencedaily.com/releases/2008/09/080925114130.htm>.
Wiley-Blackwell. (2008, September 29). Risky Behaviors On TV May Be Modeled By Inexperienced Viewers. ScienceDaily. Retrieved April 16, 2014 from www.sciencedaily.com/releases/2008/09/080925114130.htm
Wiley-Blackwell. "Risky Behaviors On TV May Be Modeled By Inexperienced Viewers." ScienceDaily. www.sciencedaily.com/releases/2008/09/080925114130.htm (accessed April 16, 2014).

Share This



More Mind & Brain News

Wednesday, April 16, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Are School Dress Codes Too Strict?

Are School Dress Codes Too Strict?

AP (Apr. 16, 2014) Pushing the limits on style and self-expression is a rite of passage for teens and even younger kids. How far should schools go with their dress codes? The courts have sided with schools in an era when school safety is paramount. (April 16) Video provided by AP
Powered by NewsLook.com
Could Even Casual Marijuana Use Alter Your Brain?

Could Even Casual Marijuana Use Alter Your Brain?

Newsy (Apr. 16, 2014) A new study conducted by researchers at Northwestern and Harvard suggests even casual marijuana use can alter your brain. Video provided by Newsy
Powered by NewsLook.com
Cognitive Function: Is It All Downhill From Age 24?

Cognitive Function: Is It All Downhill From Age 24?

Newsy (Apr. 15, 2014) A new study out of Canada says cognitive motor performance begins deteriorating around age 24. Video provided by Newsy
Powered by NewsLook.com
App Fights Jet Lag With The Power Of Math

App Fights Jet Lag With The Power Of Math

Newsy (Apr. 13, 2014) Researchers at the University of Michigan have designed an app to fight jet lag by adjusting your body's light intake. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins