Featured Research

from universities, journals, and other organizations

Who Influences Purchases Of Native Plants?

Date:
March 25, 2009
Source:
American Society for Horticultural Science
Summary:
Native plants are a growing niche market in the southeastern United States. Researchers have documented recent trends toward increased interest in native plants by landscape architects, wholesale and retail nursery owners, and home gardeners. Researchers concluded that, while there is a perceived increase in customer interest in native plants, market demand and enhanced public education play a key role in further development of this growing market.

Native yellow coneflowers brighten the landscape on the Misssissippi State campus.
Credit: Photo by R. Brzuszek

Native plants are a growing niche market in the southeastern United States. Researchers have documented recent trends toward increased interest in native plants by landscape architects, wholesale and retail nursery owners, and home gardeners.

Related Articles


But landscape professionals and amateur gardeners purchase native plants for distinctly different reasons. Statistics reveal that landscape architects most often select native species because they are suited to difficult or unique growing conditions, while retail plant buyers purchase native plants based on recommendations from landscape architects and contractors.

If landscape architects are the primary drivers of native plant sales in the southeastern United States, what impact does that have upon wholesale nursery growers and the retail market? What is the potential of the native plant market in this region, and what are the best ways of fostering its growth? To answer these questions, Robert F. Brzuszek and Richard L. Harkess, researchers at Mississippi State University, developed an e-mail survey for wholesale and retail nursery owners (members of the Southern Nursery Association) in the southeastern region of the United States. The survey results and recommendations were published in the latest issue of the American Society for Horticultural Science journal HortTechnology.

"The objective of this study was to understand how green industry professionals view the opportunities and constraints of the current southeastern native plant market, and to synthesize the connections between landscape architects' demands and the supplies of the nursery industry in the region", explained Brzuszek.

The survey respondents revealed that, while there is a perceived increase in customer interest in native plants, market demand and enhanced public education play a key role in further development of this growing market.

When asked the primary reason they carried native plants, respondents cited client request (25.6%), followed by ecological reasons (17.8%), adaptability to difficult site conditions (16.3%), and low maintenance issues (13.2%). These responses differed considerably from the responses of landscape architects, who replied that native plants were mostly used because of their ability to grow in difficult site conditions.

The study found that both nursery professionals and landscape architects see customer interest in native plants growing. Most respondents agreed that identifying methods to increase marketing of native plants was of significant interest. Survey respondents suggested that better and more information sources be provided for the general public, particularly through the use of specific marketing campaigns and point-of-purchase information. Presentations and displays at nursery trade shows were also recommended as effective methods for growers and retailers to learn about new native plant cultivars.


Story Source:

The above story is based on materials provided by American Society for Horticultural Science. Note: Materials may be edited for content and length.


Journal Reference:

  1. Brzuszek, Robert F., Harkess, Richard L. Green Industry Survey of Native Plant Marketing in the Southeastern United States. HortTechnology, 2009; 19: 168-172 [link]

Cite This Page:

American Society for Horticultural Science. "Who Influences Purchases Of Native Plants?." ScienceDaily. ScienceDaily, 25 March 2009. <www.sciencedaily.com/releases/2009/03/090325162630.htm>.
American Society for Horticultural Science. (2009, March 25). Who Influences Purchases Of Native Plants?. ScienceDaily. Retrieved December 21, 2014 from www.sciencedaily.com/releases/2009/03/090325162630.htm
American Society for Horticultural Science. "Who Influences Purchases Of Native Plants?." ScienceDaily. www.sciencedaily.com/releases/2009/03/090325162630.htm (accessed December 21, 2014).

Share This


More From ScienceDaily



More Plants & Animals News

Sunday, December 21, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Earthworms Provide Cancer-Fighting Bacteria

Earthworms Provide Cancer-Fighting Bacteria

Reuters - Innovations Video Online (Dec. 21, 2014) Polish scientists isolate bacteria from earthworm intestines which they say may be used in antibiotics and cancer treatments. Suzannah Butcher reports. Video provided by Reuters
Powered by NewsLook.com
Existing Chemical Compounds Could Revive Failing Antibiotics, Says Danish Scientist

Existing Chemical Compounds Could Revive Failing Antibiotics, Says Danish Scientist

Reuters - Innovations Video Online (Dec. 21, 2014) A team of scientists led by Danish chemist Jorn Christensen says they have isolated two chemical compounds within an existing antipsychotic medication that could be used to help a range of failing antibiotics work against killer bacterial infections, such as Tuberculosis. Jim Drury went to meet him. Video provided by Reuters
Powered by NewsLook.com
Researchers Test Colombian Village With High Alzheimer's Rates

Researchers Test Colombian Village With High Alzheimer's Rates

AFP (Dec. 19, 2014) In Yarumal, a village in N. Colombia, Alzheimer's has ravaged a disproportionately large number of families. A genetic "curse" that may pave the way for research on how to treat the disease that claims a new victim every four seconds. Duration: 02:42 Video provided by AFP
Powered by NewsLook.com
Monarch Butterflies Descend Upon Mexican Forest During Annual Migration

Monarch Butterflies Descend Upon Mexican Forest During Annual Migration

Reuters - Light News Video Online (Dec. 19, 2014) Millions of monarch butterflies begin to descend onto Mexico as part of their annual migration south. Rough Cut (no reporter narration) Video provided by Reuters
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Plants & Animals

Earth & Climate

Fossils & Ruins

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins