Featured Research

from universities, journals, and other organizations

Mobile Microbloggers Struggle To Make Their Postings Interesting, Study Finds

Date:
September 28, 2009
Source:
Teknillinen korkeakoulu (Helsinki University of Technology)
Summary:
A study shows that mobile microbloggers struggle hard is to make postings interesting enough to keep audience coming back and commenting. The analysis shows that microbloggers sometimes put in teasers to postings and highlight interesting aspects of their everyday experiences, inviting others to comment.

A study shows that mobile microbloggers struggle hard is to make postings interesting enough to keep audience coming back and commenting. The analysis by researchers from Helsinki Institute for Information Technology HIIT, Google and Elisa shows that microbloggers sometimes put in teasers to postings and highlight interesting aspects of their everyday experiences, inviting others to comment. However, perhaps due to publicity of the postings, microbloggers generally avoid revealing intimate emotions or experiences.

Social network analysis reveals that the challenge occurs on a daily basis. Most postings are replied to within a day or not at all. While commenting is rare, even a rare comment on one’s posting increases the tendency to persist in posting because they inform that one is being listened to.

While a microblogs do not obligate a reply from followers, posting on a daily basis is important for sustaining the interest of others. As a consequence of the pressure to publish, most postings are mundane; The top 5 most frequent postings are “working,” “home,” “work,” “lunch,” and “sleeping.”

Popular microbologging services, such as Twitter, Jaiku, and Mobile Facebook, enable sharing status updates from mobile devices to one’s social network. Researchers Antti Oulasvirta, Esko Lehtonen, Esko Kurvinen ja Mika Raento wanted to understand the essence of everyday use and analyzed a dataset of 400,000 messages in Jaiku.

Microblogging works because of the total control users have over their postings, but it is a hobby that seems to require a significant investment of time which many cannot afford. Users who are willing to post daily and gather around them a large group of followers are the most successful microbloggers. In fact, a small supercore of the Jaiku population received over 50% of all comments in the system, while a large part of newcomers found it hard to build and keep an audience and dropped out quite soon after registering.

The results are going to be published in an upcoming special issue of the Personal and Ubiquitous Computing journal.


Story Source:

The above story is based on materials provided by Teknillinen korkeakoulu (Helsinki University of Technology). Note: Materials may be edited for content and length.


Cite This Page:

Teknillinen korkeakoulu (Helsinki University of Technology). "Mobile Microbloggers Struggle To Make Their Postings Interesting, Study Finds." ScienceDaily. ScienceDaily, 28 September 2009. <www.sciencedaily.com/releases/2009/09/090921092142.htm>.
Teknillinen korkeakoulu (Helsinki University of Technology). (2009, September 28). Mobile Microbloggers Struggle To Make Their Postings Interesting, Study Finds. ScienceDaily. Retrieved April 18, 2014 from www.sciencedaily.com/releases/2009/09/090921092142.htm
Teknillinen korkeakoulu (Helsinki University of Technology). "Mobile Microbloggers Struggle To Make Their Postings Interesting, Study Finds." ScienceDaily. www.sciencedaily.com/releases/2009/09/090921092142.htm (accessed April 18, 2014).

Share This



More Computers & Math News

Friday, April 18, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Twitter Introduces Facebook-Style App Install Ads

Twitter Introduces Facebook-Style App Install Ads

Newsy (Apr. 17, 2014) Twitter hopes to make money on app install ads, which has proven to be a successful strategy for Facebook. Video provided by Newsy
Powered by NewsLook.com
Heartbleed Hack Leads To Arrest

Heartbleed Hack Leads To Arrest

Newsy (Apr. 17, 2014) A 19-year-old computer science student has been arrested in relation to a data breach of 900 social insurance numbers from Canada's revenue agency. Video provided by Newsy
Powered by NewsLook.com
Apple Rumored To Introduce Song ID Service In Next iOS Build

Apple Rumored To Introduce Song ID Service In Next iOS Build

Newsy (Apr. 17, 2014) Sources close to Apple told Bloomberg the company plans to introduce an integrated song identification service during the launch of its next iOS. Video provided by Newsy
Powered by NewsLook.com
Honda's New ASIMO Robot, More Human-Like Than Ever

Honda's New ASIMO Robot, More Human-Like Than Ever

AFP (Apr. 17, 2014) It walks and runs, even up and down stairs. It can open a bottle and serve a drink, and politely tries to shake hands with a stranger. Meet the latest ASIMO, Honda's humanoid robot. Duration: 00:54 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins