Featured Research

from universities, journals, and other organizations

Internet advertisements can be easily re-sized for iPhone, iPad and custom applications with new technology

Date:
April 19, 2010
Source:
University of Toronto
Summary:
Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology that allows ads to be re-sized to fit any available website space. Internet ads are currently only available in about four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.

Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology developed at the University of Toronto that allows ads to be resized to fit any available website space.

Internet ads are currently only available in three or four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.

But a new technology, developed by UofT Electrical and Computer Engineering associate professor Parham Aarabi, enables ads to be resized automatically to conform to any web space. Aarabi will present the concept at the World Wide Web 2010 Conference in late April in Raleigh, North Carolina.

"Currently, a significant portion of usable website spaces are not used for advertising because the standard size ads don't fit," says Aarabi, Canada Research Chair in Internet Video, Audio, and Image Search. "Our technology is the first ever to conform ads to any available website space in an automated and practical way. Essentially, advertisers provide a single ad at a preset size, and our technology can, automatically and dynamically, regenerate the ad at any size, resolution, or aspect ratio by taking into account the contents of the ad, relevant text, and other information."

He adds that the technology will translate into profit because formerly wasted web space can be used for advertising.

"Given an online advertising market worth billions of dollars, this technology could significantly increase revenues for publishers, and create new opportunities for advertisers," Aarabi says.


Story Source:

The above story is based on materials provided by University of Toronto. The original article was written by April Kemick. Note: Materials may be edited for content and length.


Cite This Page:

University of Toronto. "Internet advertisements can be easily re-sized for iPhone, iPad and custom applications with new technology." ScienceDaily. ScienceDaily, 19 April 2010. <www.sciencedaily.com/releases/2010/04/100419173014.htm>.
University of Toronto. (2010, April 19). Internet advertisements can be easily re-sized for iPhone, iPad and custom applications with new technology. ScienceDaily. Retrieved April 17, 2014 from www.sciencedaily.com/releases/2010/04/100419173014.htm
University of Toronto. "Internet advertisements can be easily re-sized for iPhone, iPad and custom applications with new technology." ScienceDaily. www.sciencedaily.com/releases/2010/04/100419173014.htm (accessed April 17, 2014).

Share This



More Computers & Math News

Thursday, April 17, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Heartbleed Hack Leads To Arrest

Heartbleed Hack Leads To Arrest

Newsy (Apr. 17, 2014) A 19-year-old computer science student has been arrested in relation to a data breach of 900 social insurance numbers from Canada's revenue agency. Video provided by Newsy
Powered by NewsLook.com
Apple Rumored To Introduce Song ID Service In Next iOS Build

Apple Rumored To Introduce Song ID Service In Next iOS Build

Newsy (Apr. 17, 2014) Sources close to Apple told Bloomberg the company plans to introduce an integrated song identification service during the launch of its next iOS. Video provided by Newsy
Powered by NewsLook.com
Honda's New ASIMO Robot, More Human-Like Than Ever

Honda's New ASIMO Robot, More Human-Like Than Ever

AFP (Apr. 17, 2014) It walks and runs, even up and down stairs. It can open a bottle and serve a drink, and politely tries to shake hands with a stranger. Meet the latest ASIMO, Honda's humanoid robot. Duration: 00:54 Video provided by AFP
Powered by NewsLook.com
Yahoo's Ousted COO Gets $58M Severance Package

Yahoo's Ousted COO Gets $58M Severance Package

Newsy (Apr. 17, 2014) According to SEC filings, Yahoo gave ousted COO Henrique de Castro a $58 million severance package. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins