Featured Research

from universities, journals, and other organizations

New software to measure emotional reactions to Web

Date:
June 10, 2010
Source:
University of Montreal
Summary:
A group of Canadian scientists is developing software that can actually measure emotional responses to the Web.

While most people have intuitive reactions to Web sites, a group of Canadian scientists is developing software that can actually measure those emotions and more.

Aude Dufresne, a professor at the University of Montreal Department Of Communications, led a team of researchers that are designing a new software to evaluate the biological responses of Internet users.

Simply put, the new software measures everything in Web users from body heat to eye movements to facial expressions and analyzes how they relate to online activities. The technology is now being tested at the newly opened Bell User Experience Centre, which is located at the telecom giant's Nun's Island campus. Bell will use the University of Montreal technology to investigate how people react to Web sites. Such studies will provide companies with facts on how they can improve online experiences.

"With e-commerce and the multiplication of retail Web sites, it has become crucial for companies to consider the emotions of Web users," says Professor Dufresne. "Our software is the first designed to measure emotions at conscious and preconscious levels, which will give companies a better sense of the likes and dislikes of Web users."

This research was supported by the Natural Sciences and Engineering Research Council of Canada and Bell Canada.


Story Source:

The above story is based on materials provided by University of Montreal. Note: Materials may be edited for content and length.


Cite This Page:

University of Montreal. "New software to measure emotional reactions to Web." ScienceDaily. ScienceDaily, 10 June 2010. <www.sciencedaily.com/releases/2010/06/100609102028.htm>.
University of Montreal. (2010, June 10). New software to measure emotional reactions to Web. ScienceDaily. Retrieved September 20, 2014 from www.sciencedaily.com/releases/2010/06/100609102028.htm
University of Montreal. "New software to measure emotional reactions to Web." ScienceDaily. www.sciencedaily.com/releases/2010/06/100609102028.htm (accessed September 20, 2014).

Share This



More Computers & Math News

Saturday, September 20, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

What This MIT Sensor Could Mean For The Future Of Robotics

What This MIT Sensor Could Mean For The Future Of Robotics

Newsy (Sep. 20, 2014) MIT researchers developed a light-based sensor that gives robots 100 times the sensitivity of a human finger, allowing for "unprecedented dexterity." Video provided by Newsy
Powered by NewsLook.com
How To Protect Your Data In The Still-Vulnerable iOS 8

How To Protect Your Data In The Still-Vulnerable iOS 8

Newsy (Sep. 20, 2014) One security researcher says despite Apple's efforts to increase security in iOS 8, it's still vulnerable to law enforcement data-transfer techniques. Video provided by Newsy
Powered by NewsLook.com
How Much Privacy Protection Will Google's Android L Provide?

How Much Privacy Protection Will Google's Android L Provide?

Newsy (Sep. 19, 2014) Google's local encryption will make it harder for law enforcement or malicious actors to access the contents of devices running Android L. Video provided by Newsy
Powered by NewsLook.com
Virtual Reality Headsets Unveiled at Tokyo Game Show

Virtual Reality Headsets Unveiled at Tokyo Game Show

AFP (Sep. 18, 2014) Several companies unveiled virtual reality headsets at the Tokyo Game Show, Asia's largest digital entertainment exhibition. Duration: 00:48 Video provided by AFP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins