Featured Research

from universities, journals, and other organizations

Money, drugs and chicken feet? What consumers will do for social acceptance

Date:
September 20, 2010
Source:
University of Chicago Press Journals
Summary:
People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study.

People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study in the Journal of Consumer Research.

Related Articles


"Social exclusion prompts people to use money and consumption in the service of affiliation," write authors Nicole L. Mead (Tilburg University), Roy F. Baumeister (Florida State University), Tyler F. Stillman (Southern Utah University), Catherine D. Rawn (University of British Columbia), and Kathleen D. Vohs (University of Minnesota).

"An elderly man loses his life savings to a fraudulent telemarketer, who obtained access to the man's bank account information by preying on the man's social isolation. After transferring to a new university where she doesn't know anyone, a young woman goes into debt when she goes on a wildly lavish vacation with a popular group of girls. An unpopular girl uses illicit drugs in hopes of gaining entrance into a seemingly exclusive social club. What do these situations have in common?" the authors ask.

Excluded people look to the social environment for cues on how to fit in, and then they flexibly and strategically use consumption to help them commence new social relationships, the authors explain.

In their experiments, the authors induced participants to feel socially accepted or excluded and then assessed how their spending and consumption patterns changed. In one study, people were paired with partners who left the study. People who thought their partners left because they disliked them were more willing to spend money on school spirit wristbands than people who thought their partners left for an appointment.

People who feel left out are willing to engage in personally distasteful (or even harmful) consumption in order to fit in. "In one experiment, excluded individuals were willing to pay more than others for chicken feet, an unappealing food item liked by their Asian partner," the authors write. "In a subsequent experiment, participants who recalled an experience of social exclusion expressed an increased willingness to snort cocaine."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. Nicole L. Mead, Roy F. Baumeister, Tyler F. Stillman, Catherine D. Rawn, and Kathleen D. Vohs. Social Exclusion Causes People to Spend and Consume in the Service of Affiliation. Journal of Consumer Research, April 2011 [link]

Cite This Page:

University of Chicago Press Journals. "Money, drugs and chicken feet? What consumers will do for social acceptance." ScienceDaily. ScienceDaily, 20 September 2010. <www.sciencedaily.com/releases/2010/09/100920173002.htm>.
University of Chicago Press Journals. (2010, September 20). Money, drugs and chicken feet? What consumers will do for social acceptance. ScienceDaily. Retrieved April 24, 2015 from www.sciencedaily.com/releases/2010/09/100920173002.htm
University of Chicago Press Journals. "Money, drugs and chicken feet? What consumers will do for social acceptance." ScienceDaily. www.sciencedaily.com/releases/2010/09/100920173002.htm (accessed April 24, 2015).

Share This


More From ScienceDaily



More Science & Society News

Friday, April 24, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Dispute Flares Over Controversial Thai Temple Tigers

Dispute Flares Over Controversial Thai Temple Tigers

AFP (Apr. 24, 2015) — Thai wildlife officials begin a headcount of nearly 150 tigers kept by monks at a temple which has become the centre of a dispute over the welfare of the animals. Video provided by AFP
Powered by NewsLook.com
Judge OKs 65-Year Deal Over NFL Concussions

Judge OKs 65-Year Deal Over NFL Concussions

AP (Apr. 23, 2015) — A judge has approved a potential $1 billion plan to resolve thousands of NFL concussion lawsuits filed by retired players. The NFL expects 6,000 of nearly 20,000 retired players to suffer from Alzheimer&apos;s disease or moderate dementia someday.(April 23) Video provided by AP
Powered by NewsLook.com
New DoD Strategy Warns of Cyberwar Capabilities

New DoD Strategy Warns of Cyberwar Capabilities

AP (Apr. 23, 2015) — A new Pentagon cybersecurity strategy lays out for the first time publicly that the U.S. military plans to use cyberwarfare as an option in conflicts with enemies. (April 23) Video provided by AP
Powered by NewsLook.com
Obama's Earth Day Talk Highlights Climate Divide

Obama's Earth Day Talk Highlights Climate Divide

Newsy (Apr. 22, 2015) — The president&apos;s visiting the Florida Everglades on Earth Day to talk about climate change in a state whose governor has doubted its existence. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Science & Society

Business & Industry

Education & Learning

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins