Featured Research

from universities, journals, and other organizations

Sex, money: Specific brain areas for each pleasure

Date:
October 17, 2010
Source:
CNRS
Summary:
Scientists have provided the first evidence that the orbitofrontal cortex (located in the anterior ventral part of the brain) contains distinct regions that respond to secondary rewards like money as well as more primary gratifications like erotic images. These findings open new perspectives in the understanding of certain pathologies, such as gambling addiction, and the study of the neural networks involved in motivation and learning.

This image illustrates the dissociation between primary and secondary rewards in the orbitofrontal cortex, a frontal region of the brain that is known to play a role in the evaluation of gratification. The more primitive region (in the back, shown in yellow) represents the value of erotic images shown to the participants, while the most recent region (in the front, in blue) represents the value of monetary prizes won by the volunteers in the experiment.
Credit: Copyright Sescousse / Dreher

A team of researchers headed by Jean-Claude Dreher of the Centre de Neuroscience Cognitive in Lyon (Cognitive Neuroscience Center, CNRS/Universit้ Claude Bernard Lyon 1) has provided the first evidence that the orbitofrontal cortex (located in the anterior ventral part of the brain) contains distinct regions that respond to secondary rewards like money as well as more primary gratifications like erotic images. These findings, published in The Journal of Neuroscience open new perspectives in the understanding of certain pathologies, such as gambling addiction, and the study of the neural networks involved in motivation and learning.

Related Articles


In our everyday lives, we often encounter various types of "rewards": a 20-dollar bill, a chocolate bar, a glass of good wine. Moreover, we must often choose between them, or trade one for another. To do this, we must be able to compare their relative value on a single consistent scale, which suggests that all types of rewards are assessed in the same brain areas. At the same time it is possible that, due to their individual characteristics, different rewards may activate distinct cerebral regions. In particular, there could be a dissociation between so-called "primary" gratifications such as food or sex, which satisfy basic vital needs and have an innate value, and more "secondary" rewards such as money or power, which are not essential for survival and whose value is assessed by association with primary gratifications.

To verify these hypotheses, Jean-Claude Dreher and Guillaume Sescousse of the Centre de Neuroscience Cognitive in Lyon (CNRS/Universit้ Claude Bernard Lyon 1) conducted an original experiment in the form of a game that rewarded 18 volunteers with money or erotic images, while their cerebral activity was monitored using an FMRI (functional magnetic resonance imaging) scanner.

The experiment showed that the rewards are indeed evaluated in partially shared cerebral regions, namely the ventral striatum, insula, mesencephalon and anterior cingulate cortex. The researchers have also confirmed that there is a dissociation between primary and secondary rewards in the orbitofrontal cortex. Its posterior region (more primitive) is specifically stimulated by erotic images (a primary reward), while its anterior region (which is more recent in man) is activated by monetary gain (a secondary reward). The more abstract and complex the reward, the more its representation stimulates the anterior regions of the orbitofrontal cortex.

These results provide the first evidence of a dissociation in the brain between two types of reward, suggesting the existence of distinct regions corresponding to various gratifications. Dreher and Sescousse's research could lead to a better understanding of certain psychiatric disorders, including gambling addiction.


Story Source:

The above story is based on materials provided by CNRS. Note: Materials may be edited for content and length.


Journal Reference:

  1. G. Sescousse, J. Redoute, J.-C. Dreher. The Architecture of Reward Value Coding in the Human Orbitofrontal Cortex. Journal of Neuroscience, 2010; 30 (39): 13095 DOI: 10.1523/JNEUROSCI.3501-10.2010

Cite This Page:

CNRS. "Sex, money: Specific brain areas for each pleasure." ScienceDaily. ScienceDaily, 17 October 2010. <www.sciencedaily.com/releases/2010/10/101013211022.htm>.
CNRS. (2010, October 17). Sex, money: Specific brain areas for each pleasure. ScienceDaily. Retrieved December 19, 2014 from www.sciencedaily.com/releases/2010/10/101013211022.htm
CNRS. "Sex, money: Specific brain areas for each pleasure." ScienceDaily. www.sciencedaily.com/releases/2010/10/101013211022.htm (accessed December 19, 2014).

Share This


More From ScienceDaily



More Mind & Brain News

Friday, December 19, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Researchers Test Colombian Village With High Alzheimer's Rates

Researchers Test Colombian Village With High Alzheimer's Rates

AFP (Dec. 19, 2014) — In Yarumal, a village in N. Colombia, Alzheimer's has ravaged a disproportionately large number of families. A genetic "curse" that may pave the way for research on how to treat the disease that claims a new victim every four seconds. Duration: 02:42 Video provided by AFP
Powered by NewsLook.com
Double-Amputee Becomes First To Move Two Prosthetic Arms With His Mind

Double-Amputee Becomes First To Move Two Prosthetic Arms With His Mind

Buzz60 (Dec. 19, 2014) — A double-amputee makes history by becoming the first person to wear and operate two prosthetic arms using only his mind. Jen Markham has the story. Video provided by Buzz60
Powered by NewsLook.com
Prenatal Exposure To Pollution Might Increase Autism Risk

Prenatal Exposure To Pollution Might Increase Autism Risk

Newsy (Dec. 18, 2014) — Harvard researchers found children whose mothers were exposed to high pollution levels in the third trimester were twice as likely to develop autism. Video provided by Newsy
Powered by NewsLook.com
Yoga Could Be As Beneficial For The Heart As Walking, Biking

Yoga Could Be As Beneficial For The Heart As Walking, Biking

Newsy (Dec. 17, 2014) — Yoga can help your weight, blood pressure, cholesterol and heart just as much as biking and walking does, a new study suggests. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins