Featured Research

from universities, journals, and other organizations

'Drivel' on Facebook more valuable than we think

Date:
October 19, 2010
Source:
Uppsala Universitet
Summary:
Superficial contacts on Facebook, apparently unnecessary comments, and banal status updates may be more worthwhile than we think. A new report predicts the new social media will ultimately lead to more individual entrepreneurs.

Superficial contacts on Facebook, apparently unnecessary comments, and banal status updates may be more worthwhile than we think. This is shown in a new report from the National IT User Center. The report also predicts the new social media will ultimately lead to more individual entrepreneurs.

Many people are critical of those who collect hundreds of so-called friends on Facebook. Often the majority of these "friends" are old classmates, acquaintances of acquaintances, and the like, relationships that are fundamentally weak. The comments and updates of relatively banal nature that appear on Facebook have also generated a great number of snide remarks, not least in the media, in recent times. But a report compiled by Håkan Selg, a doctoral candidate at the Department of Information Technology, Uppsala University, reveals that these contacts in fact constitute highly useful networks, networks that make use of the ostensibly meaningless comments and updates.

"The portrait, comments, and updates provide constant reminders of the existence of 'friends.' The content is not all that important, but the effect is that we perceive our Facebook friends as closer than other acquaintances who are not on Facebook," says Håkan Selg.

Something else highlighted in the report is how today's use of social media runs counter to a major trend in our information society. Previously companies and public authorities have been the first to use new channels for communication. This was the case with mobile phones, e-mail, and Web pages. Households have followed suit later. But social media have developed primarily in the private sphere. This gives the advantage to private individuals with contact nets and user experience that companies and authorities want to get at.

Through the use of social media individuals are also less dependent on major actors, as they can use networks on their own to get tips about jobs, housing, or, as business people, help with practical problems and new contacts. They also provide opportunities for individuals without large economic resources to reach out to more people, to publish something free of charge, and establish foundations for their own activities.

"A realistic effect of social media is that many costs of running operations will decline in the long run. This will probably enable more people to start their own businesses in the future, thus successively altering working life," says Håkan Selg.

The project leader and author of the report is Håkan Selg, an industrial doctoral candidate at the Department of Information Technology, Uppsala University and the National IT User Center (NITA in Swedish). The study constitutes an independent continuation of a series of investigations about new user patterns on the Internet and is intended to identify impacts of strategic importance to business and society.


Story Source:

The above story is based on materials provided by Uppsala Universitet. Note: Materials may be edited for content and length.


Cite This Page:

Uppsala Universitet. "'Drivel' on Facebook more valuable than we think." ScienceDaily. ScienceDaily, 19 October 2010. <www.sciencedaily.com/releases/2010/10/101018074410.htm>.
Uppsala Universitet. (2010, October 19). 'Drivel' on Facebook more valuable than we think. ScienceDaily. Retrieved September 2, 2014 from www.sciencedaily.com/releases/2010/10/101018074410.htm
Uppsala Universitet. "'Drivel' on Facebook more valuable than we think." ScienceDaily. www.sciencedaily.com/releases/2010/10/101018074410.htm (accessed September 2, 2014).

Share This




More Mind & Brain News

Tuesday, September 2, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Can You Train Your Brain To Eat Healthy?

Can You Train Your Brain To Eat Healthy?

Newsy (Sep. 1, 2014) — New research says if you condition yourself to eat healthy foods, eventually you'll crave them instead of junk food. Video provided by Newsy
Powered by NewsLook.com
Coffee Then Napping: The (New) Key To Alertness

Coffee Then Napping: The (New) Key To Alertness

Newsy (Aug. 30, 2014) — Researchers say having a cup of coffee then taking a nap is more effective than a nap or coffee alone. Video provided by Newsy
Powered by NewsLook.com
Young Entrepreneurs Get $100,000, If They Quit School

Young Entrepreneurs Get $100,000, If They Quit School

AFP (Aug. 29, 2014) — Twenty college-age students are getting 100,000 dollars from a Silicon Valley leader and a chance to live in San Francisco in order to work on the start-up project of their dreams, but they have to quit school first. Duration: 02:20 Video provided by AFP
Powered by NewsLook.com
Baby Babbling Might Lead To Faster Language Development

Baby Babbling Might Lead To Faster Language Development

Newsy (Aug. 29, 2014) — A new study suggests babies develop language skills more quickly if their parents imitate the babies' sounds and expressions and talk to them often. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins