Featured Research

from universities, journals, and other organizations

'Drivel' on Facebook more valuable than we think

Date:
October 19, 2010
Source:
Uppsala Universitet
Summary:
Superficial contacts on Facebook, apparently unnecessary comments, and banal status updates may be more worthwhile than we think. A new report predicts the new social media will ultimately lead to more individual entrepreneurs.

Superficial contacts on Facebook, apparently unnecessary comments, and banal status updates may be more worthwhile than we think. This is shown in a new report from the National IT User Center. The report also predicts the new social media will ultimately lead to more individual entrepreneurs.

Related Articles


Many people are critical of those who collect hundreds of so-called friends on Facebook. Often the majority of these "friends" are old classmates, acquaintances of acquaintances, and the like, relationships that are fundamentally weak. The comments and updates of relatively banal nature that appear on Facebook have also generated a great number of snide remarks, not least in the media, in recent times. But a report compiled by Håkan Selg, a doctoral candidate at the Department of Information Technology, Uppsala University, reveals that these contacts in fact constitute highly useful networks, networks that make use of the ostensibly meaningless comments and updates.

"The portrait, comments, and updates provide constant reminders of the existence of 'friends.' The content is not all that important, but the effect is that we perceive our Facebook friends as closer than other acquaintances who are not on Facebook," says Håkan Selg.

Something else highlighted in the report is how today's use of social media runs counter to a major trend in our information society. Previously companies and public authorities have been the first to use new channels for communication. This was the case with mobile phones, e-mail, and Web pages. Households have followed suit later. But social media have developed primarily in the private sphere. This gives the advantage to private individuals with contact nets and user experience that companies and authorities want to get at.

Through the use of social media individuals are also less dependent on major actors, as they can use networks on their own to get tips about jobs, housing, or, as business people, help with practical problems and new contacts. They also provide opportunities for individuals without large economic resources to reach out to more people, to publish something free of charge, and establish foundations for their own activities.

"A realistic effect of social media is that many costs of running operations will decline in the long run. This will probably enable more people to start their own businesses in the future, thus successively altering working life," says Håkan Selg.

The project leader and author of the report is Håkan Selg, an industrial doctoral candidate at the Department of Information Technology, Uppsala University and the National IT User Center (NITA in Swedish). The study constitutes an independent continuation of a series of investigations about new user patterns on the Internet and is intended to identify impacts of strategic importance to business and society.


Story Source:

The above story is based on materials provided by Uppsala Universitet. Note: Materials may be edited for content and length.


Cite This Page:

Uppsala Universitet. "'Drivel' on Facebook more valuable than we think." ScienceDaily. ScienceDaily, 19 October 2010. <www.sciencedaily.com/releases/2010/10/101018074410.htm>.
Uppsala Universitet. (2010, October 19). 'Drivel' on Facebook more valuable than we think. ScienceDaily. Retrieved October 24, 2014 from www.sciencedaily.com/releases/2010/10/101018074410.htm
Uppsala Universitet. "'Drivel' on Facebook more valuable than we think." ScienceDaily. www.sciencedaily.com/releases/2010/10/101018074410.htm (accessed October 24, 2014).

Share This



More Mind & Brain News

Friday, October 24, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Academic Scandal Shocks UNC

Academic Scandal Shocks UNC

AP (Oct. 23, 2014) — A scandal involving bogus classes and inflated grades at the University of North Carolina was bigger than previously reported, a new investigation found. (Oct. 23) Video provided by AP
Powered by NewsLook.com
Working Mother Getaway: Beaches Turks & Caicos

Working Mother Getaway: Beaches Turks & Caicos

Working Mother (Oct. 22, 2014) — Feast your eyes on this gorgeous family-friendly resort. Video provided by Working Mother
Powered by NewsLook.com
What Your Favorite Color Says About You

What Your Favorite Color Says About You

Buzz60 (Oct. 22, 2014) — We all have one color we love to wear, and believe it or not, your color preference may reveal some of your character traits. In celebration of National Color Day, Krystin Goodwin (@kyrstingoodwin) highlights what your favorite colors may say about you. Video provided by Buzz60
Powered by NewsLook.com
First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

First-Of-Its-Kind Treatment Gives Man Ability To Walk Again

Newsy (Oct. 21, 2014) — A medical team has for the first time given a man the ability to walk again after transplanting cells from his brain onto his severed spinal cord. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
 
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:  

Breaking News:

Strange & Offbeat Stories

 

Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:  

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile iPhone Android Web
Follow Facebook Twitter Google+
Subscribe RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins