Featured Research

from universities, journals, and other organizations

Cranky? On a diet? How self-control leads to anger

Date:
March 18, 2011
Source:
University of Chicago Press Journals
Summary:
People who make an effort to exert self-control are attracted to aggressive art and public policy appeals, according to a new study. They also don't appreciate messages that nag them to control their behavior.

People who make an effort to exert self-control are attracted to aggressive art and public policy appeals, according to a new study in the Journal of Consumer Research. They also don't appreciate messages that nag them to control their behavior.

Related Articles


"We set out to examine whether exerting self-control can indeed lead to a wide range of angry behaviors and preferences subsequently, even in situations where such behaviors are quite subtle," write authors David Gal (Northwestern University) and Wendy Liu (University of California San Diego).

"Research has shown that exerting self-control makes people more likely to behave aggressively toward others and people on diets are known to be irritable and quick to anger," the authors explain. The researchers found that people who exerted self-control were more likely to prefer anger-themed movies, were more interested in looking at angry facial expressions, were more persuaded by anger-framed appeals, and expressed more irritation at a message that used controlling language to convince them to change their exercise habits.

In one study, people who choose an apple instead of a chocolate bar were more likely to choose movies with anger and revenge themes than milder movies.

In another study, participants who exerted financial restraint by choosing a gift certificate for groceries over one for a spa service showed more interest in looking at angry faces rather than at fearful ones.

In a third experiment, dieters had more favorable opinions toward a public policy message that used an anger-framed appeal (if funds are not increased for police training, more criminals will escape prison) than they did toward a sad message.

Finally, participants who chose a healthy snack over a tastier, less-healthy one were more irritated by a marketer's message that included controlling language (words such as "you ought to," "need to," and "must").

"Public policy makers need to be more aware of the potential negative emotions resulting from encouraging the public to exert more self control in daily choices," the authors write. "Instead behavioral interventions might rely on a broader range of methods to foster positive behaviors toward long-term goals."


Story Source:

The above story is based on materials provided by University of Chicago Press Journals. Note: Materials may be edited for content and length.


Journal Reference:

  1. David Gal and Wendy Liu. Grapes of Wrath: The Angry Effects of Exerting Self-Control. Journal of Consumer Research, October 2011

Cite This Page:

University of Chicago Press Journals. "Cranky? On a diet? How self-control leads to anger." ScienceDaily. ScienceDaily, 18 March 2011. <www.sciencedaily.com/releases/2011/03/110317131045.htm>.
University of Chicago Press Journals. (2011, March 18). Cranky? On a diet? How self-control leads to anger. ScienceDaily. Retrieved April 18, 2015 from www.sciencedaily.com/releases/2011/03/110317131045.htm
University of Chicago Press Journals. "Cranky? On a diet? How self-control leads to anger." ScienceDaily. www.sciencedaily.com/releases/2011/03/110317131045.htm (accessed April 18, 2015).

Share This


More From ScienceDaily



More Mind & Brain News

Saturday, April 18, 2015

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Our Love Of Puppy Dog Eyes Explained By Science

Our Love Of Puppy Dog Eyes Explained By Science

Newsy (Apr. 17, 2015) Researchers found a spike in oxytocin occurs in both humans and dogs when they gaze into each other&apos;s eyes. Video provided by Newsy
Powered by NewsLook.com
Scientists Find Link Between Gestational Diabetes And Autism

Scientists Find Link Between Gestational Diabetes And Autism

Newsy (Apr. 17, 2015) Researchers who analyzed data from over 300,000 kids and their mothers say they&apos;ve found a link between gestational diabetes and autism. Video provided by Newsy
Powered by NewsLook.com
Video Messages Help Reassure Dementia Patients

Video Messages Help Reassure Dementia Patients

AP (Apr. 17, 2015) Family members are prerecording messages as part of a unique pilot program at the Hebrew Home in New York. The videos are trying to help victims of Alzheimer&apos;s disease and other forms of dementia break through the morning fog of forgetfulness. (April 17) Video provided by AP
Powered by NewsLook.com
Common Pain Reliever Might Dull Your Emotions

Common Pain Reliever Might Dull Your Emotions

Newsy (Apr. 16, 2015) Each week, millions of Americans take acetaminophen to dull minor aches and pains. Now researchers say it might blunt life&apos;s highs and lows, too. Video provided by Newsy
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:

Strange & Offbeat Stories


Health & Medicine

Mind & Brain

Living & Well

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins