Featured Research

from universities, journals, and other organizations

Smart phones not replacing other media for news access, at least not yet

Date:
March 17, 2011
Source:
Ohio State University
Summary:
In a first-of-its-kind study, researchers found that mobile media technologies such as smart phones aren't taking people away from relying on traditional media sources such as newspapers or television. Instead, mobile media are filling the spaces in people's daily routine in which other media sources are either unavailable or inconvenient to use.

In a first-of-its-kind study, researchers found that mobile media technologies such as smart phones aren't taking people away from relying on traditional media sources such as newspapers or television.

Instead, mobile media are filling the spaces in people's daily routine in which other media sources are either unavailable or inconvenient to use.

That suggests mobile media use is taking a different path to popularity than did technologies like television, said John Dimmick, lead author of the study and professor of communication at Ohio State University.

"Typically, what happens with new media is that they compete with and displace older media to a certain extent, like television did with radio," Dimmick said.

"But at least early in its development, mobile media isn't taking us away from older media -- it has its own separate niche."

Dimmick conducted the study with Gregory Hoplamazian, a graduate student at Ohio State, and John Christian Feaster of Rowan University in New Jersey. The results appear in the current issue of the journal New Media & Society.

Dimmick noted that the data in this study was collected in 2007, the year that the first Apple iPhone was released. The success of the iPhone may mean that mobile media has started to make inroads into the use of other media technologies, Dimmick said, but we won't know for sure until new studies are completed.

This study involved 166 participants who agreed to keep a time-space diary of their media use over the course of a day. During the day assigned to them, they recorded where and when they accessed a variety of media technologies, including mobile media technologies such as smart phones, as well as television, newspaper, desktop and laptop computers, radio and others.

The participants recorded whenever they accessed news, sports or weather content, on any technology at any place and time.

All of the participants, who were ages 19 to 68, were selected by a survey firm on behalf of the researchers. The researchers specifically excluded full-time students to ensure that all participants had a daily routine, Dimmick said. This was necessary so the researchers could learn how mobile media are used to access news by people with time and space constraints, such as full-time jobs.

Using the data from the diaries, the researchers analyzed when and where participants were most likely to use different technologies to access news content.

The participants recorded a total of 1,843 media sessions -- a period of time when they used a single medium to access news, sports or weather content.

Overall, mobile media was still a relatively minor player in the way people accessed news -- it accounted for only about 7 percent of all media sessions, Dimmick said.

Computers were the most popular method for accessing news, with about 24 percent of all media sessions occurring on desktops and 15 percent occurring on laptops. Television accounted for about 29 percent of all media sessions. Newspapers and radio each accounted for about 9 percent of sessions.

But each form of technology had its own niche where it was particularly popular, the results showed.

For example, mobile media technologies were clearly the preferred method of accessing news during the workday when people were on the move.

But television remained king for news access at home during the evening and night. The clearest niche for newspapers appeared to be at home during the morning. Computers, both desktop and laptop, were most often used to access news at work. Participants most often used radio in their cars during the morning and evening commutes.

"The legacy media including newspapers, radio and television are still popular at the times and places where they have always been popular," Dimmick said.

"Mobile media is filling in the spaces and times where people are on the move, away from their offices and homes, such as when they are in the line at the supermarket or eating lunch at a restaurant."

The study was supported by a grant from the Knight Foundation and the Harvard Center for the Press and Public Policy.


Story Source:

The above story is based on materials provided by Ohio State University. Note: Materials may be edited for content and length.


Journal Reference:

  1. J. Dimmick, J. C. Feaster, G. J. Hoplamazian. News in the interstices: The niches of mobile media in space and time. New Media & Society, 2010; 13 (1): 23 DOI: 10.1177/1461444810363452

Cite This Page:

Ohio State University. "Smart phones not replacing other media for news access, at least not yet." ScienceDaily. ScienceDaily, 17 March 2011. <www.sciencedaily.com/releases/2011/03/110317131211.htm>.
Ohio State University. (2011, March 17). Smart phones not replacing other media for news access, at least not yet. ScienceDaily. Retrieved April 17, 2014 from www.sciencedaily.com/releases/2011/03/110317131211.htm
Ohio State University. "Smart phones not replacing other media for news access, at least not yet." ScienceDaily. www.sciencedaily.com/releases/2011/03/110317131211.htm (accessed April 17, 2014).

Share This



More Science & Society News

Thursday, April 17, 2014

Featured Research

from universities, journals, and other organizations


Featured Videos

from AP, Reuters, AFP, and other news services

Are School Dress Codes Too Strict?

Are School Dress Codes Too Strict?

AP (Apr. 16, 2014) Pushing the limits on style and self-expression is a rite of passage for teens and even younger kids. How far should schools go with their dress codes? The courts have sided with schools in an era when school safety is paramount. (April 16) Video provided by AP
Powered by NewsLook.com
Could Even Casual Marijuana Use Alter Your Brain?

Could Even Casual Marijuana Use Alter Your Brain?

Newsy (Apr. 16, 2014) A new study conducted by researchers at Northwestern and Harvard suggests even casual marijuana use can alter your brain. Video provided by Newsy
Powered by NewsLook.com
Thousands Of Vials Of SARS Virus Go Missing

Thousands Of Vials Of SARS Virus Go Missing

Newsy (Apr. 16, 2014) A research institute in Paris somehow misplaced more than 2,000 vials of the deadly SARS virus. Video provided by Newsy
Powered by NewsLook.com
NYPD Ends Muslim Surveillance Program

NYPD Ends Muslim Surveillance Program

AP (Apr. 15, 2014) The New York City Police Department has ended a program that once kept tabs on the city's muslim population. (April 15) Video provided by AP
Powered by NewsLook.com

Search ScienceDaily

Number of stories in archives: 140,361

Find with keyword(s):
Enter a keyword or phrase to search ScienceDaily for related topics and research stories.

Save/Print:
Share:

Breaking News:
from the past week

In Other News

... from NewsDaily.com

Science News

Health News

Environment News

Technology News



Save/Print:
Share:

Free Subscriptions


Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

Get Social & Mobile


Keep up to date with the latest news from ScienceDaily via social networks and mobile apps:

Have Feedback?


Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?
Mobile: iPhone Android Web
Follow: Facebook Twitter Google+
Subscribe: RSS Feeds Email Newsletters
Latest Headlines Health & Medicine Mind & Brain Space & Time Matter & Energy Computers & Math Plants & Animals Earth & Climate Fossils & Ruins