Research conducted for the eating disorder charity The Succeed Foundation, in partnership with the University of the West of England (UWE), has found that 30 percent of women would trade at least one year of their life to achieve their ideal body weight and shape.
Dr Phillippa Diedrichs from the Centre for Appearance Research at the University of the West of England, said, "The survey took place on university campuses around the UK. The findings highlight that body image is an issue for all women and not just adolescent girls, as is often thought.
"The other really important finding is that the majority of women surveyed said that more needs to be done to promote positive body image on their university campuses.
"In response to this, this weekend the Succeed Foundation in collaboration with the Centre for Appearance Research at the University of the West of England, is launching 'The Succeed Body Image Programme'. The programme is based on over eight years of scientific research. This research has shown that similar programmes overseas are effective in reducing the onset of eating disorders and in promoting positive body image among women at university.
"The Succeed Body Image Programme is designed by experts, but will be run on university campuses throughout the UK by the students themselves. It's an extremely exciting programme that has amazing potential to improve the health of British women."
The research has also found that in order to achieve their ideal body weight and shape:
The survey conducted at British Universities by Dr Diedrichs also discovered that in order to achieve their ideal body weight and shape, 26% of the women surveyed were willing to sacrifice at least one of the following:
The survey results suggest that body dissatisfaction was common among the women surveyed, with 1 in 2 women saying that more needs to be done on their university campus to promote healthy body image.
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